Mathew Hance Email & Phone Number

Redditch, England, United Kingdom

United Kingdom

Redditch

Redditch

Redditch, England, United Kingdom

United Kingdom

As an Account Director, I have an ongoing consultancy role working with clients to advise, create and deliver digital marketing campaigns which deliver results through strategic audience targeting.Most of my clients want to understand how they can use the data collected at B2B and B2C exhibitions in their marketing campaigns, following changes to Data rules in the UK in May 2018, so I advise on best practice and strategy to enable them to remain compliant. The resources at Spa Communications give me access to a team of experienced writers and video producers for content creation and an in-house content distribution platform called HALO to deliver it strategically to my client's target customers across social platforms.If you want to boost customer engagement and stay compliant whilst getting measurable results, drop me a message

London, United Kingdom

I joined Closer Still Media (CSM), one of the UK's leading event organisers, to develop and deliver their global digital sales both commercially and strategically, alongside their multi-million pound B2B technology event portfolio. Our aim was to offer clients better ROI on their event investment by getting their brand and content in front of our audience, ensuring potential clients are further down the buying chain once they interact on their stand.Through the implementation of a bespoke content platform which I led the development of over 24 months, I positioned CSM to provide turnkey digital creative solutions for businesses involved in Cloud, Data Centres, Cyber Security, Big Data and IoT.This role encompassed product management and commercial delivery working with a team of editorial, marketing and exhibition sales staff and senior management in the business.Key responsibilities:• Setting, implementing and delivering on digital strategy• Management of the budget for the division• Delivering revenue targets and managing the profitability of CSM's digital products• Management of CSM's key digital platforms and partners• Responsible for increasing engagement across the digital sites, as shown through subscription numbers and site usage KPIs• Understanding of various market environments: competitors, clients, end users and macro trends• New product research and development• Monitoring of user data and activity• Performance management and people development.• New business development, Key Account management• Frequent national and international travel to Europe, Asia and the Middle East to engage new markets and train local sales teams

London

Digital Spring are a niche agency that handle the advertising, creative solutions and content partnerships on behalf of several consumer media brands. The media brands we represented are considered leading tastemakers within each of their sectors, including business, leisure, luxury travel, entertainment, gastronomy and outdoor pursuits.As Creative Solutions Manager, my primary role was to work with the key account planners and buyers within West End advertising agencies and senior marketers within major brands to create tailored advertising solutions that sit across one or more of our media platforms. Managing multiple client relationships, I worked proactively on new ideas and reactively to briefs, turning around complex proposals within strict time frames.. The solutions I delivered sat across a range of platforms including digital, print, social, events, video and broadcast.

London, United Kingdom

I joined up with a former colleague, an Event Director from Reed Exhibitions, to launch a niche consumer exhibition in London in 2012. My role was to head up the commercial division and to develop and run the sales campaign.. The event was launched into a market that was unknown to us, however a small team of 3 which included an Operations Manager grew the concept into reality in a little over 11 months.It was my role to develop and write the sales proposition including pricing, dates, floorplan layout and overall content. I then took the idea to market to sell exhibition space to over 100 confirmed exhibitors.I identified the 5 key sectors and shortlisted the priority targets in each, succeeding in getting 95% of those to exhibit with us in the first year.

London, United Kingdom

I was tasked with co-ordinating advertising across the entire portfolio of 25 publications at Global Legal Group as well as the product development and launch of CDR magazine.CDR (Commercial Dispute Resolution) was a launch title both in print and online whose target audience was the international dispute resolution legal professional. It was a unique online and quarterly printed magazine for litigation and arbitration professionals operating in Europe, the Middle East and Asia. I worked alongside the Editor to manage the launch of the print version, the development of the sales and marketing strategy for the product and the management of subscriptions for the service.The role required numerous external meetings with leading law firms, litigation lawyers, marketing directors and librarians to generate new business and grow our audience footprint.Upon successful launch of 2 quarterly editions of CDR, I moved on to a more expansive role to oversee the advertising across the entire portfolio of publications held by GLG.This required working alongside a number of Sales Managers on each of those publications to generate sales from existing business and develop new business with advertising agencies.

Kensington, London

In this Senior Sales role I was selling both print and digital advertising solutions to businesses throughout London. Working closely with the Editor, the role included influencing content, building client profiles and matching forthcoming editorial to clients’ needs. The majority of the role was in the field meeting clients; the rest spent arranging clients’ advertising and setting new appointments.Office time also spent writing and presenting creative proposals to clients, so needed the ability to enthuse them about all of the different options that exist. Key attributes:• Proven B2B field sales background• The ability to create customer-focussed advertising campaigns• Strong relationship-building skills• Strong presentation skills

The purpose of the role was to sell exhibition floor space and value added packages to new and existing exhibitors based internationally. Maintain effective relationships with customers, industry partners, trade organisations and other partners as required, often internationally. Build new relationships by expanding the database and prospecting for new business.Key responsibilities:Generate revenue through face to face and telephone selling.Actively seek out and follow through on new prospects from all relevant sources (trade journals, competitive events. websites etc) and actively source and develop new business areas relevant to the event.Improve retention and growth of the existing business through strategic account managementDevelop robust sales strategies to counteract competitive event.Maintain effective relationships with:- Internal and external overseas sales agents and offices in your territories ensuring that they are fully briefed on show details - Build long term-term and sustainable relationships to maximise client retention market intelligence is shared in order to maximise on potential opportunities - Accurately and efficiently manage the sales dashboard on salesforce.com, the sales pipeline and floor plan - Maintain and update salesforce.com with relevant contacts, notes and market intelligence - Work with marketing to manage the entire sales promotion campaign ensuring targeted, timely and appropriate communications are sent out to the prospect/exhibitor base. Full management of campaigns and tracking of sales plan effectiveness - Work closely with the Marketing team and Group Sales Manager to develop targeted exhibitor and visitor promotional campaigns according the sales plan - Have a creative approach with a keen eye on revenue generation from show related and non-show related activities and participate in adhoc business projects as required