Ran multiple business units for The Orchard, a subsidiary of Sony Music Entertainment. Managed, mentored, and motivated a team of 15 employees in advertising, direct partner ad sales, sync licensing, brand partnerships, business development, and partner development. Was an executive stakeholder helping to drive innovation and scale the company’s value proposition by identifying and operationalizing growth areas including advertising, audience development, video services, product and technology, analytics, and business intelligence tools.Served as key liaison for Sony Music’s global digital business team for business development (regional and global licensing negotiation and deal terms with all digital partners), partner development (internal and external business reviews, analysis, revenue optimization and various growth initiatives), and was an executive stakeholder in Sony Music's global children’s music strategy.Headed global account management and was the business lead for external partners, internal stakeholders, and senior management. Fostered and maintained high level relationships with all digital platforms including Apple, Spotify, Amazon, YouTube, Facebook, and TikTok, and led the optimization of company performance throughout the digital music landscape.Led the company’s children’s music vertical driving global strategy, identifying revenue growth opportunities, and working directly with brands and artists. Sourced, negotiated, and closed deals with multiple children’s artists and brands, including Mama B, Alphablocks, Numberblocks, Big Block Singsong, ABC Singsong, The Mik Maks, Buddi, Scratch Garden, YoBoHo (HooplaKidz), and Tee & Mo.

Managed 60+ employees running retail sales, digital marketing, YouTube channel management, and advertising globally, with a focus on growing marketshare, revenue, and providing industry leading service and expertise to thousands of labels and clients around the world.

Drove the digital monetization strategy for Razor & Tie and KIDZ BOP, the #1 music brand for kids, with expertise in children’s music (KIDZ BOP, Laurie Berkner, The Wiggles), soundtracks (The Book of Mormon, In The Heights), and other specialty genres including hard rock, metal, and singer/songwriter.