Mathew K.

Mathew K. Email and Phone Number

Product Marketer at Sitecore | Mentor | CX | AI @ MHC
Minneapolis, Minnesota
Mathew K.'s Location
Greater Minneapolis-St. Paul Area, United States, United States
Mathew K.'s Contact Details

Mathew K. personal email

n/a

Mathew K. phone numbers

About Mathew K.

Product marketing and management professional with proven experience developing successful go-to-market strategies, launches and releases, and enabling sales teams for software companies (ranging from startup to enterprise and bootstrapped to private equity backed) that significantly increased product adoption and sales. Experience in product management provides the foundation to quickly grasp technical concepts and translate them into impactful strategies. Consistently recognized for the ability to lead cross-functional teams to achieve strategic goals.AREAS OF EXPERTISEProduct Marketing | Product Management | Sales Enablement | Go-To-Market Strategy | Product Launches | Personas | Positioning | Messaging | Team Leadership | SaaS | User and Market Research | B2B Marketing | Product Development | Content Development | Competitive Analysis | Roadmaps | Project ManagementCERTIFICATIONS AND AFFILIATIONSPragmatic Institute: Product Marketing and Product Management certificationsForrester SiriusDecisions: Portfolio Messaging and Content Origination Pathway certificationProduct Marketing Alliance

Mathew K.'s Current Company Details
MHC

Mhc

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Product Marketer at Sitecore | Mentor | CX | AI
Minneapolis, Minnesota
Employees:
904
Mathew K. Work Experience Details
  • Mhc
    Mhc
    Minneapolis, Minnesota
  • Sitecore
    Product Marketer
    Sitecore Jun 2023 - Present
    San Francisco, California, Us
  • Beta
    Mentor
    Beta Oct 2022 - Present
    Minneapolis, Minnesota, Us
    Advise startups about positioning, messaging, and go-to-market strategies.BETA is a nonprofit organization that runs two main programs – the BETA Cohort, a non-dilutive accelerator which trains founders on the topics required to grow their business, and Twin Cities Startup Week (TCSW), which inspires would-be entrepreneurs to start a business.
  • Imprivata
    Senior Product Marketing Manager
    Imprivata Nov 2021 - Sep 2022
    Waltham, Ma, Us
    ▪ Directed go-to-market strategy for the top-rated risk analytics and intelligence platform.▪ Developed financial value assessment tools, leading to increased efficiency in sales closure timelines.▪ Designed and delivered comprehensive enablement materials and training for the sales team.
  • Mhc Software
    Senior Product Marketing Manager
    Mhc Software Jul 2021 - Nov 2021
    Burnsville, Mn, Us
    ▪ Led the successful launch of a SaaS automation and content creation platform.▪ Developed impactful messaging framework, fueling content development.
  • Arcserve
    Senior Product Marketing Manager
    Arcserve Jul 2018 - Jun 2021
    Eden Prairie, Minnesota, Us
    Promoted to Senior Product Marketing Manager in March 2021Manager, Solutions Marketing and Enablement (July 2018-March 2021)▪ Launched Microsoft Office 365 backup solution and numerous SaaS and cloud-based data protection product updates, resulting in millions of dollars in new and incremental sales.▪ Produced impactful solutions and product content that generated interest and engagement.▪ Increased sales by providing enablement content, including cheat sheets, battlecards, FAQs, and presentations, to educate and enable the sales team and channel partners.
  • Avantstar, Inc.
    Director, Product Marketing
    Avantstar, Inc. Jan 2007 - Apr 2018
    Chanhassen, Mn, Us
    ▪ Developed roadmap and launched product releases focused on the e-discovery market, securing key bundling deals with Thomson Reuters and FTI Consulting, leading to a 5X increase in sales.▪ Championed product line extension efforts and launched Professional Edition and HTML5-based native file review products, which met evolving market needs and increased average deal size.▪ Spearheaded the successful transition from perpetual to subscription-based licensing.▪ Directed development resources and marketing consultants, ensuring successful product launches.
  • Avantstar, Inc.
    Product Manager
    Avantstar, Inc. Jan 2003 - Jan 2007
    Chanhassen, Mn, Us
    Led a cross-functional team comprised of executive management, development, support, and sales to deliver new and updated native file review programs, including Quick View Plus.
  • Jasc Software
    Product Manager
    Jasc Software Aug 1998 - Sep 2002
    Promoted to Product Manager in August 1998Advertising and Sales Promotion Manager (January 1996-August 1998)- Directed cross-functional teams to deliver new and updated media management and digital imaging software programs, including Paint Shop Pro.- Launched several products that became multi-million-dollar product lines.

Mathew K. Skills

Strategic Planning Product Management Product Marketing Online Marketing Solution Selling Advertising Lead Generation Enterprise Software Strategic Partnerships Go To Market Strategy E Commerce Multi Channel Marketing Competitive Analysis B2b Marketing Management Marketing Strategy Cross Functional Team Leadership Marketing Leadership Strategy Email Marketing Business Development Project Management Digital Marketing Program Management Analytics Product Development Cloud Computing Social Media Marketing Direct Marketing Business To Business Start Ups Social Media Agile Methodologies Marketing Management Business Strategy Sales Process Business Process Improvement Market Research Mobile Devices Online Advertising

Mathew K. Education Details

  • St. Cloud State University
    St. Cloud State University
    Communications

Frequently Asked Questions about Mathew K.

What company does Mathew K. work for?

Mathew K. works for Mhc

What is Mathew K.'s role at the current company?

Mathew K.'s current role is Product Marketer at Sitecore | Mentor | CX | AI.

What is Mathew K.'s email address?

Mathew K.'s email address is ma****@****ast.net

What is Mathew K.'s direct phone number?

Mathew K.'s direct phone number is +161232*****

What schools did Mathew K. attend?

Mathew K. attended St. Cloud State University.

What skills is Mathew K. known for?

Mathew K. has skills like Strategic Planning, Product Management, Product Marketing, Online Marketing, Solution Selling, Advertising, Lead Generation, Enterprise Software, Strategic Partnerships, Go To Market Strategy, E Commerce, Multi Channel Marketing.

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