Vice President Of Media And Connection Strategy
Current
Aug 2023 - Present
AeroLeads people directory · profile
Mathew Larson Email & Phone Number
Proven Agency leader with deep digital expertise and strong business acumen
at
Collective Measures | Media & Analytics
1 work email found
@haworthmedia.com
3 phones found area 612
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Proven Agency leader with deep digital expertise and strong business acumen
Location
Greater Minneapolis-St. Paul Area, United States, United States
Who is Mathew Larson? Overview
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Quick answer
Mathew Larson is listed as Proven Agency leader with deep digital expertise and strong business acumen at Collective Measures | Media & Analytics, based in Greater Minneapolis-St. Paul Area, United States, United States. AeroLeads shows a work email signal at haworthmedia.com, phone signal with area code 612, and a matched LinkedIn profile for Mathew Larson.
Mathew Larson previously worked as Vice President of Media and Connection Strategy at Collective Measures | Media & Analytics and Vice President, Digital & Video Strategy (channel planning) at Haworth Marketing + Media. Mathew Larson holds Bachelor, Marketing from University Of Minnesota Duluth.
Company email context
Email format at Collective Measures | Media & Analytics
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{first_initial}{last}@haworthmedia.com
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AeroLeads found 1 current-domain work email signal for Mathew Larson. Compare company email patterns before reaching out.
Profile bio
About Mathew Larson
Matt has a strong track record of building high-functioning teams across media planning and marketing strategy. He has an expansive wealth of knowledge across digital and traditional media, coupled with technology, consulting, system integration experience, Matt is a strong collaborator and partner to his clients he is an expert at solving their business challenges.With vast experience across brand and direct response media within multiple industries – including Retail, CPG, QSR, Medical Devices, Education, Apparel, and B2B – he has a proven track record of driving results regardless of your objective. His client experience includes: Walmart, General Mills, White Claw, Dick's Sporting Goods, Mikes Hard Lemonade, Jimmy Johns, Guitar Center, Alaska Airlines, BEHR & KILZ paints, BOOMCHICKAPOP, Columbia Business School, Columbia Business School, U of M (Carlson) Plantronics, Cameron’s Coffee, Wendy’s, Famous Dave’s, Andersen Windows& Vtech. Matt currently oversees the Media & Connections Strategy at Collective Measures. In his spare time Matt enjoys doing freelance graphic design and marketing work and plays lead guitar in a cover band playing bars and clubs all over the Minneapolis area.Specialties: Team Building, Communications Planning, Media Strategy, Digital Strategy, Social Media Strategy, Programmatic Media, Media Planning, Media Buying, Digital Advertising, Media Management, Google Analytics, SEO, SEM, , Graphic Design, Creative Solutions, Google DoubleClick Trained, Google Display Certified, Google Search Certified, Google Analytics Certified.
Listed skills include Online Advertising, Digital Media, Social Media Marketing, Advertising, and 37 others.
Current workplace
Mathew Larson's current company
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Collective Measures | Media & Analytics
AeroLeads page
14 roles · 17 years
Mathew Larson work experience
A career timeline built from the work history available for this profile.
Vice President, Digital & Video Strategy (Channel Planning)
Nov 2019 - Aug 2023
Director Of Digital Strategy
Jan 2018 - Nov 2019
Associate Director Of Digital Strategy
Feb 2017 - Dec 2017
Media Director
Jun 2016 - Feb 2017
Director, Programmatic Media
As Director of Programmatic at FRWD I oversee all media planning and buying for our clients. I lead a passionate and talented team of 10 across programmatic buying (display, mobile, video, native, etc), SEM, social, analytics as well as media strategy & planning.
Jul 2014 - Jun 2016
Senior Media Planner
Jan 2014 - Jul 2014
Media Planner
Jun 2013 - Jan 2014
Assistant Media Planner
Jun 2012 - Jun 2013
Associate Strategist/Negotiator
Coats Media Services, Llc
Provided media planing for a variety of clients including QSR, Family Dining, Broadcast Communications, Retail and HVAC. Took a bottom up approach to media planning; examining and researching all available mediums and strategically aligning them to meet client objectives. Negotiated and executed planned tactics ranging from spot TV & radio, Print, OOH and.
Jun 2011 - Jun 2012
Media Assistant
Coats Media Services, Llc
Jul 2010 - Jun 2011
Account Executive Assistant
Tanner Creative
Tanner Creative is a small advertising agency that was started in 1996. At tanner creative I often had to wear many hats; assisting the AE, helping planning and purchasing of media, and even doing some graphic design work.
2009 - Jul 2010
Intern
Peason Von Ellbe Advertising And Graphic Design
I worked closely with Owner/Account Executive Briana Von Ellbe to ensure all of our clients advertising/marketing needs were met. I did everything from writing a Music Go Round commercial for the radio to constructing a website for the Spirit Valley Days Duluth festival.
Jan 2009 - Jun 2009
Intern
Footprint Promotional Advertising
Footprint is a start-up that was launched in order to provide organizations with effective and creative promotional product solutions. During my time there I assisted with branding efforts managed their social media accounts, Facebook, Twitter, Blogspot ect. as well as optimized there website to increase their page rank and become more visible in with.
Jan 2009 - Jun 2009
3 education records
Mathew Larson education
Bachelor, Marketing
University Of Minnesota Duluth
Advertising
4A'S Institute Of Advanced Advertising Studies
Education record
Buffalo High School
FAQ
Frequently asked questions about Mathew Larson
Quick answers generated from the profile data available on this page.
What company does Mathew Larson work for?
Mathew Larson works for Collective Measures | Media & Analytics.
What is Mathew Larson's role at Collective Measures | Media & Analytics?
Mathew Larson is listed as Proven Agency leader with deep digital expertise and strong business acumen at Collective Measures | Media & Analytics.
What is Mathew Larson's email address?
AeroLeads has found 1 work email signal at @haworthmedia.com for Mathew Larson at Collective Measures | Media & Analytics.
What is Mathew Larson's phone number?
AeroLeads has found 3 phone signal(s) with area code 612 for Mathew Larson at Collective Measures | Media & Analytics.
Where is Mathew Larson based?
Mathew Larson is based in Greater Minneapolis-St. Paul Area, United States, United States while working with Collective Measures | Media & Analytics.
What companies has Mathew Larson worked for?
Mathew Larson has worked for Collective Measures | Media & Analytics, Haworth Marketing + Media, Frwd Co., Coats Media Services, Llc, and Tanner Creative.
How can I contact Mathew Larson?
You can use AeroLeads to view verified contact signals for Mathew Larson at Collective Measures | Media & Analytics, including work email, phone, and LinkedIn data when available.
What schools did Mathew Larson attend?
Mathew Larson holds Bachelor, Marketing from University Of Minnesota Duluth.
What skills is Mathew Larson known for?
Mathew Larson is listed with skills including Online Advertising, Digital Media, Social Media Marketing, Advertising, Media Planning, Interactive Marketing, Interactive Advertising, and Sem.
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