Chief Product And Digital Officer
Current
Jul 2023 - Present
AeroLeads people directory · profile
Matt Marcus Email & Phone Number
Chief Product and Digital Officer at Old National Bank
at
Old National Bank
1 work email found
@gs.com
8 phones found area 312, 773, 847, and 416
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Product and Digital Officer at Old National Bank
Location
Greater Chicago Area, United States
Who is Matt Marcus? Overview
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Quick answer
Matt Marcus is listed as Chief Product and Digital Officer at Old National Bank at Old National Bank, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at gs.com, phone signal with area code 312, 773, 847, 416, and a matched LinkedIn profile for Matt Marcus.
Matt Marcus previously worked as Chief Product and Digital Officer at Old National Bank and Vice President, Product Strategy at Goldman Sachs. Matt Marcus holds Master Of Science (M.S.), Integrated Marketing Communications from Northwestern University.
Company email context
Email format at Old National Bank
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{first}.{last}@gs.com
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Profile bio
About Matt Marcus
Executive retail banking leader with a history of building highly successful deposits, payments, and money movement products, digital platforms, and teams across a diverse range of financial institutions in the mass market, mass affluent, and wealth segments.Combines a passion for strategic planning with a reputation for execution and delivery. Significant P&L and both vertical/horizontal accountabilities. Alumni of Goldman, BMO, and Northwestern.
Listed skills include Integrated Marketing, Social Media, Advertising, Social Media Marketing, and 44 others.
Current workplace
Matt Marcus's current company
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9 roles
Matt Marcus work experience
A career timeline built from the work history available for this profile.
Vice President, Product Strategy
Products: Roadmap, Marcus Checking, Marcus SavingsDirect Reports: 6- Developed a rationalized, consumer-focused deposit product roadmap focused on mass affluent segment by developing functional and high-level technical build requirements, and sizing to evaluate and score for investment prioritization- Co-owned checking application funnel management which included performance benchmarking, marketing, and optimization.- Led change management effort to drive broad Goldman Sachs employee engagement and adoption of retail deposit product, coordinating product, marketing, legal, compliance, and HR teams.- Created a working team across product lines to identify and share siloed consumer research and insights artifacts, driving efficiency and consistent customer experiences
Aug 2021 - Jul 2023
Director, Consumer Segment Strategy
- Served as the voice of the customer and provided strategic direction for planning and delivery of all primary and secondary consumer, customer satisfaction, and client research in support of U.S. personal, small business, middle market, and commercial banking segments - Helped deliver first $1B in net-new retail deposits within 9 months and jump-started the bank’s digital-first consumer strategy while serving as accountable insights lead for the digital deposit gathering agile team. - Participated in workstream accountable for driving incremental improvements to customer onboarding journey, including application streamlining, KYC process improvements, and other key efficiencies.- Led delivery of always-on streaming of insights and customer commentary to leadership and supported real-time, ad-hoc research needs by building and managing customer/client research platforms.- Led cross-channel journey NPS initiatives as well as loyalty economics, attributing incremental improvements in relationship NPS to revenue by line of business.- Planned and executed ~150 primary research projects/year, both internally with a team of three and externally with a managed roster of ~20 research vendors with a total annual U.S. spend of ~$2.5M/year (team budget ~$1M/year).- Drove 30% in projected CTA performance of marketing creative from benchmark by developing an automated online ad testing platform for the Product Marketing group.
Feb 2019 - Sep 2021
Senior Manager, U.S. Lead, Consumer Insights Group
Jun 2018 - Sep 2021
Manager, Marketing Research (U.S. Market)
Aug 2015 - Sep 2021
Director, Retail Customer Strategy
Products: BMO Savings Rewards, BMO Credit Builder, BMO Premier ServicesDirect Reports: 4 (senior manager, manager levels)- Directed the development of a retail bank customer strategy and aligned product and experience roadmap spanning deposits, payments, and lending with accountability for customer primacy, early tenure/onboarding, and customer lifecycle strategies focusing on cross-channel customer experience. - Drove 4X growth in YoY savings units (35% new-to-bank customers) and 2X improvement in customer savings behavior with the development and delivery of new entry-level consumer savings rewards product.- Led the development and execution of a new U.S. retail value proposition strategy, along with brand and marketing, including end-to-end consumer research, internal change management, and front-line mobilization.- Boosted overall channel sales performance by 2X+, including material NPS increase and addressed long-term issue of load-balancing leads across branches by revamping banker outbound calling channel strategy to align customer experience to retail value proposition and moving from single-product sales-focused calling to needs-based relationship calling.- Oversaw execution and consumption of multi-source consumer research around unmet financial needs and served as voice of the customer to executive bank leadership- Directed data and research-focused cross-functional working team for U.S. COVID retail customer hardship strategy attributed for protecting over $800M in retail lending balances while strengthening customer relationships and loyalty.- Co-led cross-functional team for BMO to become first U.S. bank to support MasterCard "True Name" initiative, providing LGBTQ+ customers the ability to have the name they identify with printed on their debit and credit cards, without requiring a legal name change.
Jan 2021 - Aug 2021
Co-Founder, Managing Editor
Line Of Advance
Non-profit literary journal dedicated to publishing the creative writing of military veterans. Learn more at www.lineofadvance.org
Jan 2009 - Sep 2021
Strategy And Insights Manager
Responsible for managing and executing strategic marketing/brand planning, go-to-market strategy, product development, data analysis and research activities for a variety of category-leading clients in the food, restaurant and food manufacturing segments, both B2C and B2B.
Mar 2013 - Jul 2015
Infantry Team Leader (Scout Platoon)
Nov 2005 - Mar 2012
2 education records
Matt Marcus education
Master Of Science (M.S.), Integrated Marketing Communications
Northwestern University
Bachelor Of Science (B.S.), Political Science
Northwestern University
FAQ
Frequently asked questions about Matt Marcus
Quick answers generated from the profile data available on this page.
What company does Matt Marcus work for?
Matt Marcus works for Old National Bank.
What is Matt Marcus's role at Old National Bank?
Matt Marcus is listed as Chief Product and Digital Officer at Old National Bank at Old National Bank.
What is Matt Marcus's email address?
AeroLeads has found 1 work email signal at @gs.com for Matt Marcus at Old National Bank.
What is Matt Marcus's phone number?
AeroLeads has found 8 phone signal(s) with area code 312, 773, 847, 416 for Matt Marcus at Old National Bank.
Where is Matt Marcus based?
Matt Marcus is based in Greater Chicago Area, United States while working with Old National Bank.
What companies has Matt Marcus worked for?
Matt Marcus has worked for Old National Bank, Goldman Sachs, Bmo Harris Bank, Line Of Advance, and Cssi Marketing + Culinary, A Marlin Network Agency.
How can I contact Matt Marcus?
You can use AeroLeads to view verified contact signals for Matt Marcus at Old National Bank, including work email, phone, and LinkedIn data when available.
What schools did Matt Marcus attend?
Matt Marcus holds Master Of Science (M.S.), Integrated Marketing Communications from Northwestern University.
What skills is Matt Marcus known for?
Matt Marcus is listed with skills including Integrated Marketing, Social Media, Advertising, Social Media Marketing, Marketing Strategy, Strategy, Account Management, and Marketing.
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