Mathew Varghese Email & Phone Number

Fort Lauderdale, Fl, Us

Product line responsibility for the Enterprise ADC business.

Fort Lauderdale, Fl, Us

Responsible for delivering 10X growth of SaaS business with focus on customer acquisition via trials, meaningful active use (MAU) and renewals. Successfully grew SAM to $1Bn+ by shipping key product innovations thus resulting in a hockey stick-growth in pipeline and bookings. Key responsibilities include:Build and execute go-to-market strategies 1. Grow TAM/SAM through product capabilities, packaging and positioning 2. Influence pricing and packaging decisions to optimize the selling motionData-driven SaaS Growth 1. Lead data scientists and engineers in developing models to predict business outcomes like adoption. 2. Manage and develop algorithms to drive user engagement and retention.Drive adoption and retention 1. Build and deliver successful trial programs with high conversion rates 2. Improve time to value for customers by shipping product innovation 3. Run experiments, A/B/n tests, drip campaigns understand user behavior and drive adoption Be the voice of the customer 1. Deliver and scale cross-functional customer outreach programs to gain customer insights 2. Validate key business drivers like product market fit, value proposition and willingness to payBuild a Scalable Growth PM Practice 1. Document and share best practices and strategies 2. Sponsor and lead initiatives to use ML to predict key business outcomes like trial conversions, NPS scores and subscription renewalsOKRs Managed • Unique New Customers • Trial to Paid Conversion • Monthly Active Use

Fort Lauderdale, Fl, Us

Shipped two highly successful cloud platform offerings: Citrix Analytics and Smart Check while continuing to run Citrix Insight Services. As a founding PM, I defined all the requirements, engaged with customers and worked with ecosystem partners to grow adoption. I grew these services as follows:* Citrix Analytics: 0-400+ customers with an MAU of 220,000 users in 18 months. * Smart Check: 0 to 1200 customers (SMB to Enterprise) in less than a year. * Citrix Insight Services: 20,000 to nearly 35,000 customers in a year. Led user base expansion of over 7% per month through alliances and programs.Smart Tools enables Citrix administrators to automate complex deployment tasks, find and fix environmental problems and manage scaling costs on-premises and in the cloud. Citrix Insight Services (formerly TaaS) was Citrix's flagship telemetry and diagnostics platform. CIS enables Citrix administrators and partners to self-diagnose technical problems quickly and independently. I also managed all the product telemetry programs at Citrix including XenApp and XenDesktop Call Home, NetScaler Call Home, and Customer Experience Improvement Program (CEIP). Worked closely with Citrix's legal team to ensure compliance with US and international privacy laws.Key Responsibilities1. Gathering requirements to create a clear and compelling vision for the product team2. Developing and maintaining the product roadmap for Smart Tools and Insight Services3. Growing the user base through programs and alliances4. Improving customer satisfaction through customer feedback sessions and product analytics5. Facilitating the pricing, packaging, and positioning of Smart Tools and Insight Services6. Promoting Smart Tools and Insights Services by presenting at Executive Briefing sessions, customer/partner events, webinars, etc.7. Engaging with customers and partners through social media. 8. Leading other product managers

Fort Lauderdale, Fl, Us

Created and led Information Experience (IX), the global content design group at Citrix. Built a high-performing team of 4 managers and 35 individuals based in the United States, UK and India. The team consisted of communication professionals drawn from diverse backgrounds like journalism, knowledge management, education and library sciences. Redesigned and launched a new product documentation website serving over 500,000 visitors per month. Recognized thought leader. Invited to speak at the Center for Information Development Management (CIDM) conference every year for over 6 years.Key Achievements1. Created a unique and innovative content development organization within the product design team. Built a global team of communication professionals drawn from diverse backgrounds like journalism knowledge management, education and library sciences.2. Built a rock-solid management team with seasoned professionals.3. Redefined operating principles around user experience and analytics.4. Redesigned and launched new product documentation website based on user research.5. Launched and ran successful crowd-sourcing initiatives for improving content quality.

Fort Lauderdale, Fl, Us

One of the earliest writers on the Citrix's NetScaler line of networking products. Produced highly technical content like guides, videos, blogs, etc. Grew into a global management role spanning India, UK and US.Key Achievements1. Created a unique and innovative content development organization within the product design team. Built a global team of communication professionals drawn from diverse backgrounds like journalism knowledge management, education and library sciences.2. Built a rock-solid management team with seasoned professionals.3. Redefined operating principles around user experience and analytics.4. Redesigned and launched new product documentation website based on user research.5. Launched and ran successful crowd-sourcing initiatives for improving content quality.

Mississippi State, Ms, Us

College Park, Maryland, Us

Lead the documentation effort for an EAI (Enterprise Application Integration) platform. Responsibilities included:* Hiring* People management* Project planning* Content management* Information design* Technical writingReceived training on Information Mapping. Worked extensively on FrameMaker 7.0 and RoboHelp and authored articles on single-sourcing. Also assisted with the management of the customer support team. Exposed to the following technology areas:* EAI (Enterprise Application Integration)* XML* Publishing

Gurgaon, Haryana, In

Instructional Design, Knowledge Management, Technical Writing, and Quality Audits (ISO and SEI CMM). Developed courseware on Microsoft Server technologies. Also worked on books and manuals for hi-tech electronics equipment such as state-of-the-art digital oscilloscopes and base-station testing tools. As a member of the SEPG (Software Engineering Process Group), conducted internal audits. Received training on ISO 9000.

Master Of Business Administration - Mba

Applied Business Analytics, Data Science

Education record

Master Of Business Administration (Mba), Management

Btech, Electrical And Electronics Engineering

Education record