- Leading the Commercial and Marketing division that includes Beers, Soft drinks, Alcomix and water brands.- Driving effective implementation of plans with more than 30 sku’s as well as >300 People/TeamInspiring team to lead with commitment, Ethics and Compliance- Ensuring speed and efficiency in development, stewarding projects through key milestones: Volume, Market Share and Profitability

Business Planning ProcessMacro Economic Environment OutlookMarket Share and Competition Analysis Risks AssessmentKey Success Factors DefinitionFinancials and Investment Plan Assumptions

As Commercial Director, I act at a high level to develop and implement market and business development strategies. This includes identifying new opportunities, developing new client relationships, creating business proposals and writing bids. I take the lead on managing client relationships and ensure that the board and management team are kept informed of market opportunities and business development. On the management side, I lead the business development, sales, customer service and… Show more As Commercial Director, I act at a high level to develop and implement market and business development strategies. This includes identifying new opportunities, developing new client relationships, creating business proposals and writing bids. I take the lead on managing client relationships and ensure that the board and management team are kept informed of market opportunities and business development. On the management side, I lead the business development, sales, customer service and marketing teams. I also have ultimate responsibility for managing the Commercial directorate budget Show less

-Bottling License Agreement Negotiation with potential Licensee -Managed Tampico Company Licensees, accountable for Profit and Loss account deliverable/results across Africa & Middle East ( Active countries: Senegal, Cote d' Ivoire, Nigeria, Ghana, Benin, Togo, Cameroon, Gabon, Chad, Central Africa Republic, DRC, Congo, Madagascar, UAE, Kuwait…) -Leading brand strategies, marketing capability development and consumer marketing best practices sharing across the region (Africa & Middle… Show more -Bottling License Agreement Negotiation with potential Licensee -Managed Tampico Company Licensees, accountable for Profit and Loss account deliverable/results across Africa & Middle East ( Active countries: Senegal, Cote d' Ivoire, Nigeria, Ghana, Benin, Togo, Cameroon, Gabon, Chad, Central Africa Republic, DRC, Congo, Madagascar, UAE, Kuwait…) -Leading brand strategies, marketing capability development and consumer marketing best practices sharing across the region (Africa & Middle east)-Trade/ Commercial Marketing, Distribution, Key Account Channel Development,-Consumer Marketing Research expertise and analytical skills, Supplier/Agency-Handling the entire Supply chain planning including Licensees Purchasing, Tampico Production, Shipping, and Custom clearance…-Building strong relationship with local authorities to ensure smooth functioning within the region Show less

Reporting to Franchise General Mgr– HIMA Region and Sr. Ops Mgr - MAT Managing Middle Africa Territory Countries covered: D.R.Congo and Congo B Prepared the franchise development plan (FDP) for Middle Africa Territories, including DRC, this is one of the 5 key markets in East and Central Africa Business Unit. The FDP identifies market potentials and provide a strategic roadmap for capacity and capability requirements for the next 5 years Actively participated into the… Show more Reporting to Franchise General Mgr– HIMA Region and Sr. Ops Mgr - MAT Managing Middle Africa Territory Countries covered: D.R.Congo and Congo B Prepared the franchise development plan (FDP) for Middle Africa Territories, including DRC, this is one of the 5 key markets in East and Central Africa Business Unit. The FDP identifies market potentials and provide a strategic roadmap for capacity and capability requirements for the next 5 years Actively participated into the Coca-Cola/Heineken value sharing processEnsure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of the BPEnsure application of programs designed to enhance consumer brand equity in BPBuild value based and strategic “win-win” relationships with System partnersRecruitment, training and coaching of in country Market Development ManagersAssist fully in the execution of community programs designed to enhance reputation within the community Show less

Reporting to Marketing Director and CEMAC General Manager- BAT Offices opening (Chad and CAR)- Corporate and Regulatory affair representative - Countries Business Plan Building and Execution 1. Developing all Trade Marketing and Distribution plans and strategies that support and improve BAT's brands as measured by market, brand, volume and channel objectives and provide maximum corporate returns from the effective and efficient utilization of resources. 2. Manage… Show more Reporting to Marketing Director and CEMAC General Manager- BAT Offices opening (Chad and CAR)- Corporate and Regulatory affair representative - Countries Business Plan Building and Execution 1. Developing all Trade Marketing and Distribution plans and strategies that support and improve BAT's brands as measured by market, brand, volume and channel objectives and provide maximum corporate returns from the effective and efficient utilization of resources. 2. Manage Distributors nationwide 3. Manage field force and supply chain region wide. Show less

Reporting to Regional ManagerManaging Central and West Africa Markets Countries covered: Cameroon, Central Africa and ChadPlay a leadership role in driving Coca-Cola profitable growth in West and Central Africa Area by ensuring marketing, selling financial and supply chain guidelines to optimize business opportunities. The role in achieving these objectives includes:1.Development of Regional plans and Strategies (Business Plan Building, Formulate and execute market penetration… Show more Reporting to Regional ManagerManaging Central and West Africa Markets Countries covered: Cameroon, Central Africa and ChadPlay a leadership role in driving Coca-Cola profitable growth in West and Central Africa Area by ensuring marketing, selling financial and supply chain guidelines to optimize business opportunities. The role in achieving these objectives includes:1.Development of Regional plans and Strategies (Business Plan Building, Formulate and execute market penetration and growth strategies, Direct and Indirect distribution network management...)2.Selling Team Management (Recruitment and training: Selling and merchandising skills, in-outlet execution, successfully introduced management by objectives system ...)3.Contracts negotiation (exclusive wholesalers’ implementation, Customer service mindset...) Show less