Mathias Brand Email & Phone Number

Ellingen, By, De

Germany

Marketing of the world-renowned brands #sonusfaber, #mcintosh and #rotel to support McIntosh Group’s automotive business.

Ellingen

Marketing Consultancywww.brand-connect.eu

Munich Area, Germany

Collaborated with a number of premium automotive partners, such as Alfa Romeo, Aston Martin, Audi, BMW, Ferrari, Maserati, McLaren, Mercedes, MINI, smart, and Volvo in developing Harman’s and OEM’s business growth through implementing global marketing strategies and campaigns. In this capacity, I manage a wide range of activities, including key messaging, brand partnership building, product launching, co-advertising, TVC, dealer campaigns, incentives, digital, and social activation, new vehicle launch plans execution, media events and dealer shows organisation, and coop media opportunities sourcing. Related Skills: Key Messaging, Brand Partnership Building, Product Launching, Co-Advertising, OEM Portfolio Expansion, MultitaskingFollowing are the highlights of the value I achieved at Harman:☛ Played an integral role in expanding OEM portfolio by acquiring key customers, including VW, Lynk&Co, Polestar, and Renault along with increasing revenue up to 14%.☛ Managed, grew and developed the Global Marketing team, consisting of nine employees spread across Germany and Europe, responsible for European automotive partners, and delivered strategic direction aligned with company targets and customer needs to attain individual and corporate goals.☛ Worked in close collaboration with key customers across China to set the stage for the branded audio business as well as educated on relevance of exclusive brands for the business.

Munich Area, Germany

Served as a key player in winning new business from key customers, such as BMW, smart, Maserati, Alfa Romeo, Volvo, and McLaren.In this capacity, I forged solid business relationships with clients, team members, and stakeholders. I supported the successful launching of a high-profile brand Bowers&Wilkins in BMW as well as in Volvo, Maserati, and McLaren, which helped to lift up OEM’s brand positions. I created and implemented innovative marketing, communications, and product concepts to elevate brand recognition. I monitored overall market and competitive environment and customer journey to assess market and growth potentials and new action areas. I administered global marketing budget for the European OEM customers and brand licensing partners.Related Skills: Brand Recognition Elevation, Customer Journey Monitoring, Campaigns ExecutionFollowing are the highlights of the value I brought to Sendle:☛ Acquired business from six customers, such as BMW, smart, Maserati, Alfa Romeo, Volvo, and McLaren, while elevating revenue by 47%.

Northridge, California

Managed all global platforms, including advertising, media planning, and PR outreach in order to increase brand relevance, attract and engage targeted audience. In this capacity, I developed and implemented effective marketing plans by liaising with local brand communication resources to drive measurable customer attention and participation. I held the responsibility of managing internal employee communications for Harman to ensure strategic information distribution and attain business objectives. I translated brand strategies into global communications by working in close collaboration with global brand teams and design resources.Related Skills: Marketing Plans Implementation, Strategic Information Distribution, Retail Concepts Creation, Cross-functional CollaborationFollowing are the highlights of the value I achieved at Sendle:☛ Oversaw the designing and successful establishment of Harman’s first Flagship Store in Shanghai, China.☛ Managed a global consumer marketing council containing representatives from EMEA, US, APAC, and BRIC. ☛ Led the creation of new retail concepts as well as optimised brand experiences for flagship stores located within Dubai and New Delhi.☛ Created and executed branding guidelines for Harman Kardon, JBL and AKG to increase their value and globally streamlined brand communications.

Heilbronn Area, Germany, Amsterdam, Nl

As Manager Retail Research Consumer Electronics at GFK Retail Research I was responsible for the development and implementation of brand- and marketing strategies as well as management of marketing budget and marketing.

Diploma In Business Administration, Marketing

Degree, Business Administration Marketing; Business Administration