Mathias Brand

Mathias Brand Email and Phone Number

Strategic Marketing, Brand Partnerships and Business Development @ ARKAMYS
Ellingen, BY, DE
Mathias Brand's Location
Ellingen, Bavaria, Germany, Germany
Mathias Brand's Contact Details
About Mathias Brand

Success in developing and implementing global marketing strategies to build engaging brand experiences and attain new business acquisition and growth goals.Innovative and passionate marketing expert with broad experience in global marketing, campaign development, new ideas generation, product launching, and market activation to maximise customer engagement. Creative individual with a commercial eye and innovative flair, skilled in end-to-end management of promotional campaigns that maximise brand value and credibility. Well-versed in utilising innovative approaches and smart business decisions to elevate business growth to the next level. Confident, trusting and results-driven leadership style with innate abilities to manage and coach teams of young and senior professionals through career growth with a greater degree of curiosity, empathy, and compassion. Excellent communication, negotiation, and intercultural skills with proven aptitude to think outside of the box, optimise consumer journey experience, and deliver results on company strategic and financial targets.Following are some of the highlights of my career:☛ Collaborated with a number of premium automotive partners, such as Alfa Romeo, Aston Martin, Audi, BMW, Ferrari, Maserati, McLaren, Mercedes, MINI, smart, and Volvo in developing Harman’s and OEM’s business growth through implementing global marketing strategies and campaigns. ☛ Served as a key player in winning new business from key customers, such as BMW, smart, Maserati, Alfa Romeo, Volvo, and McLaren.☛ Managed all global platforms, including advertising, media planning, and PR outreach in order to reach targeted audience.Please feel free to contact me at mathias.brand@me.com with any thoughts, comments, or questions about my work – I am always interested in making new professional acquaintances.

Mathias Brand's Current Company Details
ARKAMYS

Arkamys

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Strategic Marketing, Brand Partnerships and Business Development
Ellingen, BY, DE
Website:
arkamys.com
Employees:
88
Mathias Brand Work Experience Details
  • Arkamys
    Strategic Marketing, Brand Partnerships And Business Development
    Arkamys
    Ellingen, By, De
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  • Mcintosh Group Inc., Automotive
    Business Development And Marketing
    Mcintosh Group Inc., Automotive May 2022 - Present
    Germany
    Marketing of the world-renowned brands #sonusfaber, #mcintosh and #rotel to support McIntosh Group’s automotive business.
  • Brandconnect
    Strategic Marketing Consultant
    Brandconnect Oct 2021 - Present
    Ellingen
    Marketing Consultancywww.brand-connect.eu
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  • Harman International
    Senior Director, Global Marketing, Automotive Audio, Lifestyle Division
    Harman International Apr 2016 - Sep 2021
    Munich Area, Germany
    Collaborated with a number of premium automotive partners, such as Alfa Romeo, Aston Martin, Audi, BMW, Ferrari, Maserati, McLaren, Mercedes, MINI, smart, and Volvo in developing Harman’s and OEM’s business growth through implementing global marketing strategies and campaigns. In this capacity, I manage a wide range of activities, including key messaging, brand partnership building, product launching, co-advertising, TVC, dealer campaigns, incentives, digital, and social activation, new vehicle launch plans execution, media events and dealer shows organisation, and coop media opportunities sourcing. Related Skills: Key Messaging, Brand Partnership Building, Product Launching, Co-Advertising, OEM Portfolio Expansion, MultitaskingFollowing are the highlights of the value I achieved at Harman:☛ Played an integral role in expanding OEM portfolio by acquiring key customers, including VW, Lynk&Co, Polestar, and Renault along with increasing revenue up to 14%.☛ Managed, grew and developed the Global Marketing team, consisting of nine employees spread across Germany and Europe, responsible for European automotive partners, and delivered strategic direction aligned with company targets and customer needs to attain individual and corporate goals.☛ Worked in close collaboration with key customers across China to set the stage for the branded audio business as well as educated on relevance of exclusive brands for the business.
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  • Harman
    Director, Global Marketing, Automotive Audio, Harman Lifestyle Division
    Harman Dec 2011 - Apr 2016
    Munich Area, Germany
    Served as a key player in winning new business from key customers, such as BMW, smart, Maserati, Alfa Romeo, Volvo, and McLaren.In this capacity, I forged solid business relationships with clients, team members, and stakeholders. I supported the successful launching of a high-profile brand Bowers&Wilkins in BMW as well as in Volvo, Maserati, and McLaren, which helped to lift up OEM’s brand positions. I created and implemented innovative marketing, communications, and product concepts to elevate brand recognition. I monitored overall market and competitive environment and customer journey to assess market and growth potentials and new action areas. I administered global marketing budget for the European OEM customers and brand licensing partners.Related Skills: Brand Recognition Elevation, Customer Journey Monitoring, Campaigns ExecutionFollowing are the highlights of the value I brought to Sendle:☛ Acquired business from six customers, such as BMW, smart, Maserati, Alfa Romeo, Volvo, and McLaren, while elevating revenue by 47%.
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  • Harman
    Director, Global Marketing Communications
    Harman Jan 2009 - Dec 2011
    Northridge, California
    Managed all global platforms, including advertising, media planning, and PR outreach in order to increase brand relevance, attract and engage targeted audience. In this capacity, I developed and implemented effective marketing plans by liaising with local brand communication resources to drive measurable customer attention and participation. I held the responsibility of managing internal employee communications for Harman to ensure strategic information distribution and attain business objectives. I translated brand strategies into global communications by working in close collaboration with global brand teams and design resources.Related Skills: Marketing Plans Implementation, Strategic Information Distribution, Retail Concepts Creation, Cross-functional CollaborationFollowing are the highlights of the value I achieved at Sendle:☛ Oversaw the designing and successful establishment of Harman’s first Flagship Store in Shanghai, China.☛ Managed a global consumer marketing council containing representatives from EMEA, US, APAC, and BRIC. ☛ Led the creation of new retail concepts as well as optimised brand experiences for flagship stores located within Dubai and New Delhi.☛ Created and executed branding guidelines for Harman Kardon, JBL and AKG to increase their value and globally streamlined brand communications.
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  • Harman Consumer Group
    Director International Marketing
    Harman Consumer Group Oct 2003 - Dec 2008
    Heilbronn Area, Germany, Amsterdam, Nl
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  • Harman Consumer Group
    Marketing Communications Manager
    Harman Consumer Group Mar 2003 - Sep 2003
  • Harman Germany
    Director Marketing And Operations
    Harman Germany Jul 2001 - Feb 2003
  • Harman Germany
    Director Marketing
    Harman Germany Jan 1996 - Jun 2001
  • Harman Kardon
    Product Manager
    Harman Kardon Jul 1992 - Dec 1995
  • Harman Kardon
    Junior Product Manager
    Harman Kardon Sep 1990 - Jun 1992
  • Gfk Retail Research
    Manager Retail Research Consumer Electronics
    Gfk Retail Research Nov 1988 - Sep 1990
    As Manager Retail Research Consumer Electronics at GFK Retail Research I was responsible for the development and implementation of brand- and marketing strategies as well as management of marketing budget and marketing.
  • Siemens
    Apprenticeship As Industrial Clerk
    Siemens Sep 1979 - Feb 1982
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Mathias Brand Skills

Global Marketing Product Launch Consumer Electronics People Skills Cultural Awareness Marketing Communications Multi Channel Marketing Product Marketing Marketing Management Customer Insight Cross Functional Team Leadership Creative Direction Retail Product Management Consumer Products Product Development Market Research Strategic Planning P&l Management Strategy Product Planning Marketing Strategy Management Integrated Marketing B2b Brand Management Trade Shows Strategic Partnerships Competitive Analysis Sales Marketing Market Planning International Marketing Leadership Business Planning Strategic Communications Brand Development Positioning Go To Market Strategy Key Account Management Public Relations Internal Communications Online Advertising Market Analysis Product Lifecycle Management B2b Marketing Field Marketing E Commerce New Business Development International Sales

Mathias Brand Education Details

Frequently Asked Questions about Mathias Brand

What company does Mathias Brand work for?

Mathias Brand works for Arkamys

What is Mathias Brand's role at the current company?

Mathias Brand's current role is Strategic Marketing, Brand Partnerships and Business Development.

What is Mathias Brand's email address?

Mathias Brand's email address is mb****@****man.com

What is Mathias Brand's direct phone number?

Mathias Brand's direct phone number is +181883*****

What schools did Mathias Brand attend?

Mathias Brand attended Technical University Of Nuremberg Georg Simon Ohm, It And Organisation.

What skills is Mathias Brand known for?

Mathias Brand has skills like Global Marketing, Product Launch, Consumer Electronics, People Skills, Cultural Awareness, Marketing Communications, Multi Channel Marketing, Product Marketing, Marketing Management, Customer Insight, Cross Functional Team Leadership, Creative Direction.

Who are Mathias Brand's colleagues?

Mathias Brand's colleagues are Hongbin Zhang, Loïc Marchet, Mohnad Yacoub, Mel Moorghen, Maria Protois Roth, Zitian Gao, Thibault Nowakowski.

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