Mathias Block Email & Phone Number

I am a results-oriented analytics leader with a passion for discovering innovative methods of interpreting data and driving change through analytics-based strategies. Over the course of my career, I have collaborated with highly motivated individuals, leveraging their unique perspectives to streamline processes, optimize methods, create new KPIs and elevate business success. I take pride in the positive impact we have achieved together.- As Vice President Content and Platform Consulting, led a team of business intelligence analysts in providing in-depth insights into viewer behavior and media usage across both linear TV and digital platforms, driving successful content and platform strategies in a rapidly changing media environment.- Developed a comprehensive content strategy as Vice President Content Strategy, supporting board decisions on content budget, investments, and programming. Created a strategic scenario platform to model and forecast relevant business performance indicators, ensuring alignment between programming and overall business goals.- Led a team of finance managers and data scientists as Vice President Content Analytics, enhancing analytical capabilities through the implementation of integrated analytics tools and methodologies. Introduced new financial KPIs and innovative analytical methods to optimize content portfolio, investments, and assets.- Oversaw the controlling process of content investments as Head of Investment Management, evaluating investment opportunities and implementing new investment strategies to improve content portfolio performance. Implemented a holistic investment view integrating all content exploiting platforms.- Managed strategic business operations projects as Manager Strategy and Operations, coordinating inter-divisional teams and presenting project results to top management. Contributed to investment planning, new business development, and multiplatform content exploitation.- Conducted quantitative audience research analyses as Research Manager, providing detailed insights into audience behavior to improve market share and reach performance for TV channels.- Conducted both quantitative and qualitative media research as Director Media Research, delivering research studies and analysis for clients, including well-known brands such as McDonald's and Estée Lauder.- Led both quantitative and qualitative research efforts as Insights Manager, designing and executing research studies, analyzing data, and presenting findings to clients.

Listed skills include Marktforschung, Analytics, Management, Strategy, and 44 others.

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  Universität Rostock

  Diplom