Mathias Boulanger Email & Phone Number

Paris, FR

Pantin, Île-de-France, France

• Designed and deployed an innovative Wallet allowing the purchase of Qobuz Coins, optimizing transactions on the download store and enhancing the user experience.
• Optimized the user registration funnel on mobile by integrating OAuth 2.0 and authentication through Google, Apple, and Facebook, increasing new user conversion rates.
• Migrated the web pages to a modern architecture, in collaboration with design and development teams, improving performance and long-term maintainability.
• Led SEO initiatives, improving organic visibility and contributing to the increase in Qobuz's natural traffic.

Montpellier, France

• Led the product team of 4 individuals, enhancing the product's image and fostering a stronger user attachment to the solution.
• Development, management, and execution of targeted marketing campaigns on LinkedIn, specifically focusing on driving customer traffic to web pages.
• Develop, manage, and execute targeted customer acquisition marketing campaigns
• Headed the marketing team, improving content published on social media and resulting in a 60% increase in user interaction.
• Designed the UI/UX for the new website and created landing pages to enhance the brand image.
• Served as a communication facilitator between the team and clients.

Montpellier, Occitanie, France

• LeadUp Agency is the result of a personal entrepreneurial project. It's a marketing agency specializing in Facebook and Instagram advertising, using my skills and entrepreneurial spirit.
• Complete creation of the agency's website and service, from planning to execution, working closely with freelancers.
• Effective product management to ensure successful, high-quality implementation for customers
• Proactive communication with customers to understand their specific needs and provide customized solutions.
• Developed high-performance Facebook and Instagram advertising campaigns that resulted in an average 25% increase in customer sales.

Montpellier, Occitanie, France

• Teamwork with UI/UX designer and Founder for developing the first stages of an MVP
• Designed surveys to gather data and information for in-depth market analysis, studying freelancers' needs and potential opportunities, to ensure the project's relevance and competitiveness.
• Developed of agile working methodologies to assess project viability and feasibility, taking into account quantitative data and user feedback.
• UI/UX design of landing pages to gather information, ensuring that they are user-friendly and intuitive.
• Project communication management, including content creation and copywriting presenting the benefits and key features of the platform.
• Led the planning, monitoring, and control phases of the project, ensuring effective coordination among stakeholders and meeting project deadlines.

Montpellier, Occitanie, France

- Daily management of the company's various social networks- Writing articles for the company blog regularly- Competitive intelligence on competitors' activities and strategies- In-depth competitor analysis to optimize current products and maintain market competitiveness- Improvement of communication channels to strengthen ties with the active community.

Montpellier, Occitanie, France

- Creation of attractive, high-impact content for Social Networks - Account management and optimization to increase visibility and engagement - Creation of the visual design of a new website for the company, ensuring an optimal user experience - Copywriting for the website to maximize impact and reach - Use of competitive analysis tools to assess brand.

Greater Buenos Aires, Argentina

Formation Product Manager, Product Management

Master Blockchain & Web3, Blockchain & Web3

Bachelor, Business Administration, Graduate Top 10

Bachelor's Degree in Business Administration specialized in Marketing and Sales

Specilization, Digital Marketing