Mathias Deleu

Mathias Deleu Email and Phone Number

Head of Commercial Excellence and Digitalisation Region West @ Wienerberger AG
Ghent, BE
Mathias Deleu's Location
Ghent, Flemish Region, Belgium, Belgium
Mathias Deleu's Contact Details

Mathias Deleu personal email

n/a
About Mathias Deleu

Passionate about Leading Digital and Modern Marketing Transformation and Innovation, with Commercial focus, in International Business environmentsBuilding up teams that ExcelProfessional Skills:Strategic Marketing | Modern Marketing | Digital Strategy | Inclusive Team Development | Change Management | Performance Management | Marketing and Sales Technologies | Bridging Business and IT | Agile methodologies | Project, Program and Portfolio management

Mathias Deleu's Current Company Details
Wienerberger AG

Wienerberger Ag

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Head of Commercial Excellence and Digitalisation Region West
Ghent, BE
Website:
wienerberger.com
Employees:
3866
Mathias Deleu Work Experience Details
  • Wienerberger Ag
    Head Of Commercial Excellence And Digitalisation Region West
    Wienerberger Ag
    Ghent, Be
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  • Wienerberger Ag
    Head Of Commercial Excellence & Digitalisation Region West
    Wienerberger Ag Jan 2024 - Present
    Vienna, At
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  • Wienerberger Ag
    Head Of Customer Engagement
    Wienerberger Ag Jan 2021 - Dec 2023
    Vienna, At
    Transition from Strategic Marketing to Customer Engagement & Experience, reporting to our CEOLeading a newly formed team covering:- Digital Marketing; Digital marketing strategies supported with end to end processes and platforms.PIM, DAM, CMS, MAP platformsEnsure a consistent Customer Experience across all touch pointsSocial Media Channels- Market Development: Developing and implementing new business concepts, mainly supported by digital means.GoToMarket of new products, services and solutionsPartnership research and activationLoyalty Programs- Branding & Content Marketing:Persona and Customer journey developmentMarket researchTailored contentBrand Architecture, Corporate Design, Product positioning and naming, TrademarksEvents- BIM (Building Information Modelling)Central BIM Strategy and Tooling creation which adds business (& process) value for our stakeholders- Central Marketing StrategyConnection between central teams (Commercial Excellence, Category management, ) and country organizationsDriving one central Strategic Marketing Strategy covering all categories and personae (B2B, B2B2C, B2C)Supporting our country organizations with their marketing strategy and execution.
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  • Wienerberger Ag
    Head Of Strategic Marketing (Ad Interim)
    Wienerberger Ag Jan 2020 - Dec 2020
    Vienna, At
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  • Wienerberger Ag
    Head Of Digital Marketing
    Wienerberger Ag Dec 2018 - Dec 2020
    Vienna, At
    Leading the Digital Transformation in the Commercial area of Wienerberger Building Solutions. Modern Marketing transition, to harness the full capabilities of our business, in order to provide the best and consistent customer experience (across all channels), and thereby drive growth.
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  • Wienerberger Ag
    Digital Program Manager
    Wienerberger Ag Nov 2017 - Nov 2018
    Vienna, At
    Guiding the Digital Transformation of the Wienerberger Building Solutions organisation, reporting to our CCO.Digital Strategy creation, including : future digital services & tooling, end to end processes, platform architecture & development, and driving the Digital transformation in the organisation.Program Management to define, implement and establish future Digital Commercial platforms.Roadmap specification and roll-out priority setting through implementation of agile methodologies.Commercialisation of Digital Platforms, Services and Tooling.Steering of cross-functional and cross-country team members representing mainly marketing, sales, customer service, IT and external consultants.Supporting the organisational change which goes along with the digitisation.
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  • Brady Corporation
    Senior It Manager, Sales & Marketing Services
    Brady Corporation Aug 2015 - Oct 2017
    Milwaukee, Wi, Us
    Transforming the IT Sales & Marketing team into a Services oriented IT teamOversight and management of processes, technologies and the IT team that effectively enables Global Sales & Marketing across all businesses.Ensuring the implementation of the different data protection regulations; eg the European General Data Protection Regulation (GDPR).Accountable for maximizing Business Value through thoughtful application of existing and new innovative capabilities. Develop and execute roadmapBuild and Monitor service's budget
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  • Brady Corporation
    It Relationship Manager Emea And Apac
    Brady Corporation Apr 2012 - Oct 2017
    Milwaukee, Wi, Us
    Member of the regional Brady business Leadership TeamsManaging the IT relationship with the EMEA and APAC businesses
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  • Brady Corporation
    It Manager Sales, Marketing & Customer Master
    Brady Corporation Jan 2014 - Aug 2015
    Milwaukee, Wi, Us
    Trusted Business Advisor and Global Owner of the Sales, Marketing & Customer Master IT Portfolio, covering the end-to-end processes and the related capabilities for all Brady businesses globally.Accountable for maximizing Business Value through thoughtful application of existing and new innovative capabilities. Develop and execute roadmapBuild and Monitor portfolio's budget
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  • Brady Corporation
    Global Crm & Online Manager
    Brady Corporation Apr 2012 - Dec 2013
    Milwaukee, Wi, Us
    Managing Brady's CRM & Digital portfolio (Marketing, Sales and Customer Operations), with main focus on the Identification Solutions business unit, including our Salesforce.com platform (+7000 users).Vendor and Partner Relationship ManagementEuropean Digital Program ManagerEnsure the delivery of the digital capabilities required to better serve Brady customers across all touch points, including on-line, off-line and mobile.IT Business Partner, for the European Brady businessIT acquisition due diligence responsible for the Sales & Marketing capabilities
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  • Brady Corporation
    European Crm & Ecommerce Manager
    Brady Corporation Oct 2009 - Mar 2012
    Milwaukee, Wi, Us
    Responsible for Customer Relationship Management, eBusiness and new Cloud Solutions. Managing European and Global IT projects.Senior Business Process Improvement and Project Manager Continuously optimising Marketing, Sales and Customer Operations processesSince 2011 leading the European Digital Program
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  • Realdolmen
    Senior Business Consultant
    Realdolmen Feb 2009 - Oct 2009
    Huizingen, Brussels, Be
    Support customers in Process Optimisation, Change management, Performance management, Digital transformation and Company integration projects.Involved in the sales process to support the RealDolmen account managers.Developed the RealDolmen Business Process Management Knowledge Center.
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  • Volvo Trucks
    Operational Development Project Manager (Region East)
    Volvo Trucks Apr 2008 - Jan 2009
    Gothenburg, Sweden, Se
    Business Process ManagementProcess Analysis and ImprovementOperational Development and Performance Managementsecure the efficiency and the profitability of the Volvo Truck dealers, andimprove the customer satisfaction in a fast expanding Volvo Truck network.
    View
  • Volvo Trucks Belgium
    Business And Dealer Systems Manager Belux
    Volvo Trucks Belgium Aug 2006 - Oct 2008
    Göteborg, Se
    Project Manager managing medium to large IS/IT projectsTeam ManagerBusiness analysts and project managers teamAs from November 2007, IT manager for the Volvo Truck Centers in Belgium
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  • Volvo Trucks Belgium
    Dealer Systems Adviser
    Volvo Trucks Belgium Oct 2003 - Jul 2006
    Göteborg, Se
    Business Systems Analyst and Project ManagerSales and After Sales Volvo Dealer Systems
    View

Mathias Deleu Skills

Crm Change Management Management Program Management Salesforce.com Project Management Business Process Improvement Business Process Management Performance Management E Business Customer Relationship Management Ebusiness Digital International Project Management People Management Internationalization B2b Sales Seo Marketing Customer Relationship Management E Commerce Operational Development Leadership Strategy Account Management Business Development Business To Business It Project And Program Management Digital Marketing B2b2c Sap Marketing Cloud Sap Commerce Cloud Sap Customer Cloud Adobe Experience Manager Digital Strategy

Mathias Deleu Education Details

  • Insead
    Insead
    Digital Strategy
  • Université Catholique De Louvain
    Université Catholique De Louvain
    International Management & Marketing
  • Vlekho Business School Brussels
    Vlekho Business School Brussels
    Master In Business Economics

Frequently Asked Questions about Mathias Deleu

What company does Mathias Deleu work for?

Mathias Deleu works for Wienerberger Ag

What is Mathias Deleu's role at the current company?

Mathias Deleu's current role is Head of Commercial Excellence and Digitalisation Region West.

What is Mathias Deleu's email address?

Mathias Deleu's email address is ma****@****orp.com

What schools did Mathias Deleu attend?

Mathias Deleu attended Insead, Université Catholique De Louvain, Vlekho Business School Brussels.

What skills is Mathias Deleu known for?

Mathias Deleu has skills like Crm, Change Management, Management, Program Management, Salesforce.com, Project Management, Business Process Improvement, Business Process Management, Performance Management, E Business, Customer Relationship Management, Ebusiness.

Who are Mathias Deleu's colleagues?

Mathias Deleu's colleagues are Simone Kurz, Stan Nicoleta, Stefan Mlady, Bernhard Schön, Isla Kaye Fletcher, Krzysztof Nosal, Amaël Chamayou.

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