Heading up a marketing team of 12 great colleagues. Strategic planning and setting the overall marketing and brand direction. Market research and customer journey analysis.Change management, from culture and mindset, to competencies and processes. Full marketing P/L and budget ownership. Part of the leadership team.

Full marketing P/L, including sales, brand and communication.Part of the leadership team, reporting to the board on quarterly meetings.People development and daily leadership.Strategic and tactical marketing planning, paid, owned, earned and shared media.Leading insights and analytics to improve our brand positioning and ROI.PR and communication planning and execution.Full responsibility on the mar-tech stack.Brand development with LEGO and LEGO House overall… Show more Full marketing P/L, including sales, brand and communication.Part of the leadership team, reporting to the board on quarterly meetings.People development and daily leadership.Strategic and tactical marketing planning, paid, owned, earned and shared media.Leading insights and analytics to improve our brand positioning and ROI.PR and communication planning and execution.Full responsibility on the mar-tech stack.Brand development with LEGO and LEGO House overall strategy.KPI and goal setting in alignment with overall targets.Leading and hosting cross organizational quarterly meetings. Show less

Heading up IUMs Aarhus office and P&L.Creating an open and agile culture for people to grow and succeed. Helping and consulting our clients within, marketing, brand management, research and insights, mar-tech setup and insourcing capabilities. Also consulting in digital marketing and e-commerce areas like, search, social, influencer, display/video, CRO, automation. Optimizing workflows and processes in IPG Denmark. Recruitment and talent development.

Managing Director at Nodes Aarhus (now called Monstarlab) People development. P&L responsibility Consulting in digital transformation. Developing mobile technology strategies. Digital and mobile commerce. Design thinking and design sprint processes. Recruitment and talent development.

Client team and commercial lead. Go-to market strategies with global clients, from analysis to execution planPaid, owned, earned and shared media planning Omni channel and consumer journey consultingE-commerce strategiesAnalysis and insights planning. Business science, sales modeling and business intelligent Budgeting and forecasting

Responsible for developing the digital marketing strategy and transformation, based on the overall business strategyResponsible for digital integration in the product and brand development across business unitsDeveloping and delivering an omni-channel platform throughout all touch points. Including a new web and e-commerce platform. Securing strong digital marketing tactics together with experts in social media, search (SEO and SEM) etc. Analyzing and reacting on consumer… Show more Responsible for developing the digital marketing strategy and transformation, based on the overall business strategyResponsible for digital integration in the product and brand development across business unitsDeveloping and delivering an omni-channel platform throughout all touch points. Including a new web and e-commerce platform. Securing strong digital marketing tactics together with experts in social media, search (SEO and SEM) etc. Analyzing and reacting on consumer journey and buying process behavior Creating content strategy according to the digital plan including a global digital marketing toolbox for local marketsAnalyzing day to day effort and constantly optimizing to improve on ROI Securing a strong digital infrastructure in order to deliver on the digital strategy. Management of the digital team, design, developers and content peopleStakeholder management. Show less

Managing and developing the overall digital strategy for various LEGO portfolios.Key player in creating overall marketing strategy together with the specific business units.Securing the brand equity and experience across all markets and touch points in the digital space.Creating engaging digital concepts based on deep understanding in consumer behavior and user experience.Lead on digital development, concept and execution as a part of the overall communication strategy.User… Show more Managing and developing the overall digital strategy for various LEGO portfolios.Key player in creating overall marketing strategy together with the specific business units.Securing the brand equity and experience across all markets and touch points in the digital space.Creating engaging digital concepts based on deep understanding in consumer behavior and user experience.Lead on digital development, concept and execution as a part of the overall communication strategy.User experience design and testing, execution and analysis.Project management involving a complex combination of internal and external partners.Great understanding in navigating with a global perspective, but also focusing on local market.Agile planning with tech teams.Stakeholder and account management.Managing intellectual properties and relationships to global partners. Show less

Overall responsible for Just Eat DKs marketing strategy and brand management. Responsible for e-commerce sales and KPIs, Digital Marketing, search optimization - PPC, SEO, social media, affiliate and onsite marketing (CRO)Marketing automation, based on consumer life cycle e.g. buying behaviorMarket and consumer behavior analysis, both quantitative and qualitativeRelationship management with stakeholders, partners and suppliersClose cooperation with media and advertising… Show more Overall responsible for Just Eat DKs marketing strategy and brand management. Responsible for e-commerce sales and KPIs, Digital Marketing, search optimization - PPC, SEO, social media, affiliate and onsite marketing (CRO)Marketing automation, based on consumer life cycle e.g. buying behaviorMarket and consumer behavior analysis, both quantitative and qualitativeRelationship management with stakeholders, partners and suppliersClose cooperation with media and advertising agenciesIntegrated media planning experience across all media platformsPeople manager for the marketing team. Show less

Online marketing project management responsible e-commerce tactics i.e. e-CRM, affiliate and onsite marketingKey driver in the social media strategyCooperation with advertising agencyConsumer insights i.e. developing and analyzing online surveys and user testsCoordinating a re-branding process starting with an analysis of the brand current position and developing a new brand direction together with the marketing manager and external agency. Coordinator at fairs and events

Key account manager for various media agencies. Planning and of media spend on dba.dk Sales tactics and relationsship management