Mathias Westphal
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Mathias Westphal Email & Phone Number

Managing Partner @ Maniola | Brand and business strategy at Maniola
Location: Greater Stockholm Metropolitan Area, Sweden, Sweden 13 work roles 2 schools
1 work email found @maniolastudios.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email m****@maniolastudios.com
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Current company
Role
Managing Partner @ Maniola | Brand and business strategy
Location
Greater Stockholm Metropolitan Area, Sweden, Sweden
Company size

Who is Mathias Westphal? Overview

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Quick answer

Mathias Westphal is listed as Managing Partner @ Maniola | Brand and business strategy at Maniola, a company with 5 employees, based in Greater Stockholm Metropolitan Area, Sweden, Sweden. AeroLeads shows a work email signal at maniolastudios.com and a matched LinkedIn profile for Mathias Westphal.

Mathias Westphal previously worked as Managing Partner at Maniola and Chairman of the Board at Whossa!. Mathias Westphal holds Business Administration And Marketing from Berghs School Of Communication.

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Email format at Maniola

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{first}@maniolastudios.com
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Profile bio

About Mathias Westphal

With over 25 years of international consumer goods experience, I am a seasoned brand and business strategy expert who helps companies future-proof their business in a digital world. I have a track record of developing leading global brands, such as Absolut, as well as creating new brands and startup companies.As the managing partner at Maniola, a growth strategy consultancy, I work with clients to become more customer-centric and data-driven, to operate with speed and flexibility, and to drive growth. I share my experience and learnings via talks, coaching, workshops, and training. My core competencies include business modelling, rapid innovation, growth marketing, and culture design. I am passionate about helping businesses thrive in a changing and competitive market.

Listed skills include Strategy, Marketing Strategy, Marketing Management, Brand Architecture, and 26 others.

Current workplace

Mathias Westphal's current company

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Maniola
Maniola
Managing Partner @ Maniola | Brand and business strategy
Employees
5
AeroLeads page
13 roles · 37 years

Mathias Westphal work experience

A career timeline built from the work history available for this profile.

Managing Partner

Current

Stockholm, Sweden

We help companies future proof their business in a digital world.- Develop new business models- Develop new services and products- Drive growth through digital marketing- Implement agile ways of working

Feb 2018 - Present

Chairman Of The Board

Stockholm, Stockholm County, Sweden

Whossa is the world's nicest free game with really big winnings. The winnings are funded by our sponsors and advertisers, so all you have to do to play is watch some advertising. You can also play Whossa together with friends, and thus get more daily chances to win. Whossa is a fun game that will always be free to the user and not subject to the gaming law.

Jul 2021 - Jun 2022

Chairman Of The Board

Linkoping, Sweden

Jun 2017 - Jun 2022

Founder

Stockholm, Sweden

As of 2018 the business was moved to Maniola Studios.

Jun 2016 - Jun 2018

Global Vice President, Growth

Stockholm, Sweden

Head of an innovation and business development team designed to accelerate growth by solving existing challenges and unlocking new opportunities. Responsible to create new revenue stream for existing brands and develop new brands, and to lead digital transformation, pursuing new business models by making digital a strategic lever. Managing an.

Apr 2014 - Jun 2016

Global Brand Director, Absolut

Stockholm, Sweden

Leading the global marketing team for Absolut. Responsible for the brand strategy and planning as well as global marketing initiatives.

Mar 2011 - Apr 2014

Global Marketing Director, Malibu & Kahlúa

Stockholm, Sweden

Leading the global marketing team for Malibu & Kahlúa. Responsible for the brand strategy and planning as well as global marketing initiatives.

Mar 2009 - Feb 2011

Global Marketing Director; Cruzan Rum, Level Vodka & Plymouth Gin

Stockholm, Sweden

Managing a portfolio of brands, Cruzan Rum, Level Vodka and Plymouth Gin. Leading a cross functional brand team, consisting of brand directors/managers, product innovation manager, consumer insight manager, production manager and controller.

Jan 2008 - Feb 2009

Global Brand Director, Cruzan Rum

When V&S acquired Cruzan rum in 2005, I headed the integration of the business. I was then appointed Global Brand Director in 2006, when the integration was completed. Accountable for the global brand profitability, reporting to VP Marketing, leading a cross functional brand team. Responsible for the development of consumer segmentation, brand strategy.

Jan 2006 - Dec 2007

Global Director, Absolut Brand Extension

Stockholm, Sweden

Mar 2003 - Dec 2005

Marketing Director

Smilmer Ab
1999 - 2001 ~2 yrs

Marketing Director, Nordic & Baltic Countries

1989 - 1999 ~10 yrs
Team & coworkers

Colleagues at Maniola

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2 education records

Mathias Westphal education

FAQ

Frequently asked questions about Mathias Westphal

Quick answers generated from the profile data available on this page.

What company does Mathias Westphal work for?

Mathias Westphal works for Maniola.

What is Mathias Westphal's role at Maniola?

Mathias Westphal is listed as Managing Partner @ Maniola | Brand and business strategy at Maniola.

What is Mathias Westphal's email address?

AeroLeads has found 1 work email signal at @maniolastudios.com for Mathias Westphal at Maniola.

Where is Mathias Westphal based?

Mathias Westphal is based in Greater Stockholm Metropolitan Area, Sweden, Sweden while working with Maniola.

What companies has Mathias Westphal worked for?

Mathias Westphal has worked for Maniola, Whossa!, Svava, All Work United, and The Absolut Company.

Who are Mathias Westphal's colleagues at Maniola?

Mathias Westphal's colleagues at Maniola include Petronella Barvaeus, Lisa Walder, Ulrika Lovén, Anna Hultman, and Kim Kjellbom.

How can I contact Mathias Westphal?

You can use AeroLeads to view verified contact signals for Mathias Westphal at Maniola, including work email, phone, and LinkedIn data when available.

What schools did Mathias Westphal attend?

Mathias Westphal holds Business Administration And Marketing from Berghs School Of Communication.

What skills is Mathias Westphal known for?

Mathias Westphal is listed with skills including Strategy, Marketing Strategy, Marketing Management, Brand Architecture, Brand Management, Segmentation, Marketing, and Customer Insight.

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