Mathias Westphal

Mathias Westphal Email and Phone Number

Managing Partner @ Maniola | Brand and business strategy @ Maniola
Mathias Westphal's Location
Greater Stockholm Metropolitan Area, Sweden
Mathias Westphal's Contact Details
About Mathias Westphal

With over 25 years of international consumer goods experience, I am a seasoned brand and business strategy expert who helps companies future-proof their business in a digital world. I have a track record of developing leading global brands, such as Absolut, as well as creating new brands and startup companies.As the managing partner at Maniola, a growth strategy consultancy, I work with clients to become more customer-centric and data-driven, to operate with speed and flexibility, and to drive growth. I share my experience and learnings via talks, coaching, workshops, and training. My core competencies include business modelling, rapid innovation, growth marketing, and culture design. I am passionate about helping businesses thrive in a changing and competitive market.

Mathias Westphal's Current Company Details
Maniola

Maniola

View
Managing Partner @ Maniola | Brand and business strategy
Employees:
5
Mathias Westphal Work Experience Details
  • Maniola
    Managing Partner
    Maniola Feb 2018 - Present
    Stockholm, Sweden
    We help companies future proof their business in a digital world.- Develop new business models- Develop new services and products- Drive growth through digital marketing- Implement agile ways of working
  • Whossa!
    Chairman Of The Board
    Whossa! Jul 2021 - Jun 2022
    Stockholm, Stockholm County, Sweden
    Whossa is the world's nicest free game with really big winnings. The winnings are funded by our sponsors and advertisers, so all you have to do to play is watch some advertising. You can also play Whossa together with friends, and thus get more daily chances to win. Whossa is a fun game that will always be free to the user and not subject to the gaming law.
  • Svava
    Chairman Of The Board
    Svava Jun 2017 - Jun 2022
    Linkoping, Sweden
  • All Work United
    Founder
    All Work United Jun 2016 - Jun 2018
    Stockholm, Sweden
    As of 2018 the business was moved to Maniola Studios.
  • The Absolut Company
    Global Vice President, Growth
    The Absolut Company Apr 2014 - Jun 2016
    Stockholm, Sweden
    Head of an innovation and business development team designed to accelerate growth by solving existing challenges and unlocking new opportunities. Responsible to create new revenue stream for existing brands and develop new brands, and to lead digital transformation, pursuing new business models by making digital a strategic lever. Managing an entrepreneurial team of insights and data analytics managers, digital and business developers. Building an agile culture and applying processes and tools to improve the speed, predictability, transparency, and adaptability to change.
  • The Absolut Company
    Global Brand Director, Absolut
    The Absolut Company Mar 2011 - Apr 2014
    Stockholm, Sweden
    Leading the global marketing team for Absolut. Responsible for the brand strategy and planning as well as global marketing initiatives.
  • The Absolut Company
    Global Marketing Director, Malibu & Kahlúa
    The Absolut Company Mar 2009 - Feb 2011
    Stockholm, Sweden
    Leading the global marketing team for Malibu & Kahlúa. Responsible for the brand strategy and planning as well as global marketing initiatives.
  • The Absolut Company
    Global Marketing Director; Cruzan Rum, Level Vodka & Plymouth Gin
    The Absolut Company Jan 2008 - Feb 2009
    Stockholm, Sweden
    Managing a portfolio of brands, Cruzan Rum, Level Vodka and Plymouth Gin. Leading a cross functional brand team, consisting of brand directors/managers, product innovation manager, consumer insight manager, production manager and controller.
  • V&S Group
    Global Brand Director, Cruzan Rum
    V&S Group Jan 2006 - Dec 2007
    When V&S acquired Cruzan rum in 2005, I headed the integration of the business. I was then appointed Global Brand Director in 2006, when the integration was completed. Accountable for the global brand profitability, reporting to VP Marketing, leading a cross functional brand team. Responsible for the development of consumer segmentation, brand strategy, brand identity and guidelines, product innovation strategy and initiatives, as well as develop the global brand plan and communication initiatives.
  • V&S Group
    Global Director, Absolut Brand Extension
    V&S Group Mar 2003 - Dec 2005
    Stockholm, Sweden
  • Clavister Ab
    Marketing Director
    Clavister Ab 2001 - 2002
  • Smilmer Ab
    Marketing Director
    Smilmer Ab 1999 - 2001
  • Kodak
    Marketing Director, Nordic & Baltic Countries
    Kodak 1989 - 1999

Mathias Westphal Skills

Strategy Marketing Strategy Marketing Management Brand Architecture Brand Management Segmentation Marketing Customer Insight Global Marketing International Marketing Cross Functional Team Leadership Management Consumer Insight Brand Development Leadership Fmcg Trade Marketing Digital Marketing Product Innovation Marketing Communications Business Strategy Business Development Shopper Marketing Integrated Marketing Corporate Communications New Business Development Advertising Market Analysis Digital Strategy Innovation Management

Mathias Westphal Education Details

Frequently Asked Questions about Mathias Westphal

What company does Mathias Westphal work for?

Mathias Westphal works for Maniola

What is Mathias Westphal's role at the current company?

Mathias Westphal's current role is Managing Partner @ Maniola | Brand and business strategy.

What is Mathias Westphal's email address?

Mathias Westphal's email address is ma****@****ahoo.se

What schools did Mathias Westphal attend?

Mathias Westphal attended Berghs School Of Communication, Berghs School Of Communication.

What skills is Mathias Westphal known for?

Mathias Westphal has skills like Strategy, Marketing Strategy, Marketing Management, Brand Architecture, Brand Management, Segmentation, Marketing, Customer Insight, Global Marketing, International Marketing, Cross Functional Team Leadership, Management.

Who are Mathias Westphal's colleagues?

Mathias Westphal's colleagues are Lisa Walder, Anna Hultman, Ulrika Lovén, Petronella Barvaeus, Kim Kjellbom.

Not the Mathias Westphal you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.