- Defining and executing relevant sales strategy for the total Ferrero portfolio across all channels to reach sales and market share target (20Mil USD)- Optimizing countries trade spend budget to deliver higher ROI (Price promotion strategy, visibility investment, trading terms negotiation, activation planning)- Ensuring successful delivery of operational KPI (Sales Forecast Accuracy, product returns %, Stock coverage, case fill rate)- Building long term partnership through Joint Business Plan with Distributors and International & Local Key accounts.- Deploying Perfect Store Program to ensure best in class in-store execution in line with category management objectives.- Delivering sales rep. & KAM training to large teams (up to 180 sales rep.). Achievements: Vietnam & Cambodia recognized as the two fastest growing countries in South East Asia in 2021, growing 3 to 5 times faster than the category pace.

- Managing the Commercial BI for APAC-MEA area sell-in & sell-out performance (Nielsen, IRI), stock on hand, product freshness as a support to top management decisions (117 Countries, over 100 brands)- Supporting Ferrero Sales academy in content development and modules deployment related to Distributor Management & Sales training. - Developing and implementing of a Distributor management Blueprint to more than 1K distributors across the APAC-MEA region (Codifying Contract, pay for performance remuneration strategy using P&L analysis, Distributor Selection & Evaluation)- Managing the Africa & Levant and Turkey business support from the central HQ (over 200M€ GS).- Defining the Route To Market strategy for China, India and African countries through distribution analysis, as well as distributors and trade partners readiness assessment. Achievements: Development of Distributor Management Dashboard elevated to the rank of Global Best Practice.

Requirement for the launch of the e-shop:- Creation of the brand, her image, her universe, her visual identity (logo).- Legal protection of the brand (INPI).- Selection of products and suppliers, jewels, packaging, delivery channel, CMS, website host, online payment provider.- Pricing strategy, benchmark, definition of the margin level, breakeven point.- Creation of the self-entrepreneur status.Requirement to grow the e-shop:- Learning how to use Prestashop (CMS).- Creation of the website content, products pictures, products descriptions, introduction text of the brand.- Optimization of the website content in order to get a better Google referencing (SEO).- Definition of the marketing strategy , customer acquisition (discount for the launch of the website, sponsorship, sales...).- Creation of the social media account (Facebook, Instagram, Pinterest).- E-mailing campaign through ESP Mailchimp (newsletter, short term discount and offer).- Implementation of Google Analytics to track and analyze the audience of the website.Management of the e-shop:- Management of the orders and stock level (excel).- Renewal of the product range.- Research of partnership with influencers on social network in order to promote the brand.- Management of shipping and good receptions of the orders.- Management of the client request.- Calculation and payment of taxes.This experience allowed me to develop my ability to fix my own objectives, my organizational skills and my creative spirit.

Member of the International Voluntary in Enterprise (VIE) program of Business France.Parts & Services - Sales Department - Europe Middle-East Africa (EMEA)Commercial vehicles, Agriculture and Construction.Performance Analysis and Reporting:- In charge of Central reporting for the top management (daily, weekly and monthly), analyzing the data for 11 markets of the EMEA area- Creation of tools to support the analysis and help in the follow up of the activities.- Supporting the sales teams of the 11 markets of the EMEA area.Sales Planning:- Consolidation of the budget and forecasts proposal from the 11 markets (108 countries).- Management of risks and opportunities for the budget- Cross-analysis between market proposal and product marketing proposal concerning the budget and the forecasts.- Modeling the sales budget and forecasts together with the Sales Vice-president.Involvement in different projects:- Follow up key milestones of an e-shop project for the retailers network.- Building report to monitor the sell-out of dealers for each market of EMEA- Calculation of end-year bonus for the dealers based on qualitative and quantitative criteria.Achievements: Creation of a tools allowing us to lead cross analysis between the market proposal and the product range managers proposal for the budget, at sales and margin level

- Analyzing the customers preferences to define a selling strategy, define the KPI and calculating the ROI.- Developing a new CRM functionality and training the sales force (8 people).- CRM Training for internal users (8 people).Achievements: Creation of a fidelity program targeting 3000 clients.

Working in business development department targeting the retailers in France and abroad, our main objective is to increase the market share of the company, especially for the independent retailers, which became a target only two years ago.Actions:- In charge of the B2B client portfolio growth following a new customer segment (wholesaler to retailer) of the company on the retailer market.- Execution and Analysis of prospection activities (Phone follow up, negotiation, and client meeting).- Establish a commercial action plan based on the results of main KPI- Development of the commercial speech- Updating the customer data base- Statistic analyze of the prospection activityAchievements:- + 400 new professionals clients in 1 year.- Project of creating of a loyalty program.

Missions:- Commercial action to promote new products (promotion, events...)- Customer demonstration - Watch for Christmas- Stocks and order management- Selling and giving advises to the customer