Mathieu Clavié Email & Phone Number

New York, United States

New York, New York

Lead the Experimentation program across Paramount’s AVOD, SVOD, and FAST streaming platforms in the U.S. and internationally, providing processes, tools, and analysis to support data-driven decision-making. Covered brands like MTV, Nickelodeon, Comedy Central, BET+, Noggin, and Pluto TV, • Run 50+ A/B tests annually across 80+ apps on Web, Mobile, and Connected TV to validate new features, drive conversions, and boost ad revenue, with full reports and analysis presented to Product leadership• Manage a cross-functional team to run and analyze A/B tests to implement, validate and quantify the value of machine-learning video recommendations, which grew engagement with content carousels by 60% and content time spent by 14%• Conduct continuous experimentation on every aspect of the Noggin app subscription funnel including UX, pricing and value proposition, which combined to +40% in funnel conversion and +20% in revenue in statistically significant test results• Drove an increase of over 350% in upsell traffic coming from MTV and VH1 to Paramount+ through multiple banner experiments, boosting visibility and acquisition for flagship streaming service• Led the design and implementation of client-side and server-side A/B testing frameworks in collaboration with Engineering, which drove significant increase in pace of experiments, introduced A/B testing capability for connected TV apps, and substantially reduced both product development time and costs

Greater New York City Area

Ran all business aspects of KingSizeDirect.com: E-Merchandising, Digital Marketing, and Conversion Optimization, with budgeted goals and E-Commerce P&L ownership. Concurrently held a Product Manager role to enhance the web platform for all 7 brands at the company, using Agile methodology in partnership with Engineering and UX• Grew KingSize Web business by 46% over 5 years, with growth every year and monthly presentation of results to the Executive team• Developed the web promotional strategy and content including all emails, homepages, landing pages and editorials to drive key products and trends and support KingSize business initiatives.• Integrated 3rd party products that drove over $1M in yearly sales• Hired and managed E-Commerce team of 5 to help push products on the site and execute the online strategy• Implemented and led product strategy and execution of A/B and multivariate testing and personalization for all 7 Fullbeauty brands: coordinated tool selection & implementation, testing roadmaps, processes, analytics tracking and reporting, with quarterly presentation of program results to the Executive team• Ran impactful company-wide experiments including Single Page Checkout vs. 5-steps checkout flow and revamping the Product List Pages, leading to millions of dollars of growth in revenue• Led several Product Roadmap projects, including new features such as Email Preference Center, Saving Payment Info to Account, and Splitting Items by Color in list pages – all leading to significant growth in conversion, retention and LTV for all brands

Greater New York City Area

Managed JessicaLondon.com digital marketing strategy, media spend and execution for SEM, affiliates, CSE, online ads, retargeting and social media.• Drove double-digit growth in revenue by building and managing web budget, allocating commercial investment and leading strategy for all the brand and performance marketing programs• Managed CRM and Email strategy, implementing acquisition and retention tactics, with campaign analysis, file health review, advanced segmentation, A/B testing on subject line/creative/offer, competitive benchmarking• Led project of revamping all 40+ triggered/transactional Emails templates for all 7 Fullbeauty brands• Achieved successful re-platforming of Jessica London digital operations from site section of Avenue.com to standalone E-Commerce site, JessicaLondon.com

Greater New York City Area

Managed KingSizeDirect.com digital marketing strategy, media spend and execution for SEM, affiliates, CSE, online ads, retargeting• Drove double-digit growth in revenue by building and managing web budget, allocating commercial investment and leading strategy for all the brand and performance marketing programs• Managed CRM and implemented Email acquisition and retention tactics, with campaign analysis, file health review, advanced segmentation, A/B testing on subject line/creative/offer, competitive benchmarking• Launched Facebook and Twitter pages for KingSize, led and executed Social Media strategy and content

Nice Area, France

Founded SC Consulting firm, specialized in Digital Marketing and E-Commerce; • Created E-Commerce platform Proxitadin.com: geo-classified marketplace of local shops, perfect combination of yellow pages and E-Commerce for customers;• Consulted clients on development through online advertising, online reputation, marketing campaigns.