Collecting and analyzing detailed market/customer data from internal and external sources to gain insights on the addressed market segments, supporting the organization to determine the strategic axes and focused areas aligned with the Long-Term Plan. NATIONAL SALES DIRECTOR - FOOD SE

Animating the National Key Accounts which comprise of Regional/Local chains and International chains in the segments of Bakery, Pastry and Beverages (Tea & Coffee) operating in Mainland China.Managing a team of 15 people covering 4 Tier-1 cities in order to proactively offer our added-value solutions to our strategic partners.Active changing-agent, i successfully lead several cross-functions projects aiming at improving the coordination between departments among the organization and supporting the company business-model pivot.Strong business acumen, i constantly drive projects with intrapreneur mindset, safeguarding the company's interest while remaining commercial ambitious to achieve targets.

•1/ Manage the HORECA sales team • Create sales dynamic and follow up closely each team member performances• Review constantly market position and profitability of customers• Work closely with direct manager to define clear action plan to boost the sales• Increase market penetration of each brand• Train regularly team on key products/sales method/customer understanding/etc…• Strong communication with each team member to help them better and review their performances, assess their needs and wills• 2/ Develop sales and profit through detailed focus on Hotel and restaurant clients • Define and reach sales target every month.• Review brands sales/customer sales and point out the priorities to come• Follow closely the profitability3/ Clients map on the hotels and restaurants of Shanghai • Have a clear picture on the clients map• Understand key suppliers present in the market & bring customers support• Constantly keeping an eye new clients & new opportunities4/ Marketing intelligence and assess strategic development to better fit the market• Based on well understand of the % of penetration in the restaurant and hotel clients, competition products in our clients• Keep an eye on the market and react proactively to any move and Make next 3 months listing plan, 5/ Monthly report / Meeting • Monthly meeting with direct manager with report on the Sales achievement/GM/new clients open /new potential to follow up /new items list/what is the strategy for next step ect /• Accountable for: - Sales development and penetration on brands - Sales management to better fit the market request

Maison Délice is a Sino French joint venture founded in 2004.The Head Quarter and the production are both located in Guangzhou city, Haizhu district.The production system is accredited by QS department of China.The core philosophy is to pursue excellence in the creation, fabrication and distribution of a large variety of frozen desserts sold exclusively to the professionals of Food and beverage businesses.All our products are fabricated without chemical or non natural ingredients.The distribution of our products is everywhere in Guangdong Province as well as Shanghai, Xi an , Beijing , Chengdu , Guizhou with more than four hundred restaurants, cafes, bakeries and about forty five-star hotels.During my time within this company, my respnosibilities were:• To monitor each step involved in the production : from the Purchasing (logistic in) upto Customer Delivery (logistic out), with a strict control on ingredients, formulation & production of recipes.• To establish & follow Purchasing & Production Budgets.• To ensure an optimal production to reach Quantity, Quality, Cost & Deadline Objectives.• Support actively the Sales Teams during Customer calling process & show reactivity to Tailor-Made Request..

• To coordinate the setting up of various factory equipments.• To ensure the transfer of technologies and the training of all the employees.• To organize, monitor & control the production, the quality & the preservation of ghekins in barrels.• To iIdentify & establish new commercial relations with several potential gherkin producers.• To introduce and develop gherkin cultivation in Mekong Delta area (South of Viet Nam)

• To integrate the different mechanisms within the agricultural & industrial operations including those linked to Quality & Traceability contributing to the processing & the preservation of gherkins in drums with an eye to their upcoming industrial utilisation in Euope and in the USA.• To study and prepare the duplication of the model for Vietnam (Hanoi area).

- Realisation d'une etude de marche sur le secteur de la Boulangerie et de la Patisserie en Inde- Appui commercial aux entreprises francaises desirant s'implanter ou developper leur marche avec l'Inde via la realisation de prestations diverses : veilles sectorielles, rencontres avec des entreprises locales, redactions d'articles et de fiches de synthese, reponses aux autreprises

• Involved in a project that investigates the basic mechanisms underlying the beneficial health effects of select flavonoids present in the human diet.