Mathieu Danel Email & Phone Number

Annecy, Fr

Annecy, Auvergne-Rhône-Alpes, France

We are a Brand Creative Agency with the aim to provide a better product experience to consumers and a full-service solution to our partners.We offer services to brands and partners looking for :- Mid / long term product strategies and innovation plan- Design, sourcing, product development We are focused on Apparel and Accessories for :- Cycling, Triathlon, Running and Outdoor- Fashion & Technical urban wear to bring proven technologies for the new mobility.We are able to cover the whole process :- Long / Mid term product strategic plan- Innovation plan and R&D- Product line management- Sourcing (in Europe : Italy, Portugal, France, Romania, Lituania)- Product and Graphic Design- Fabric & trims research and/or development- Product development, prototyping, product testing- Product costing- Production planning and follow-up- Go to market (product training, visuals content…)Our Brand Creative Agency has established a strong relationship with partners. We collaborate within our reliable eco-system to pursue a sustainable path and design positive innovations that offer better product experience to consumers. Collaborations : LAPIERRE, CANYON, VAN RYSEL, MAVIC, PICTURE, NOSC, SWISS SIDE, MERCIER, ALPECIN FARA, SALOMON

Annecy, Auvergne-Rhône-Alpes, France

Working closely with some of the best athletes in the world, to define the future innovations for SALOMON Apparel and deliver advanced product concepts to the development team.

Région De Genève, Suisse

At KATUSHA, we create premium technical cycling apparel for every condition and every practice.Lead the product creation of the Road Cycling and Commuter collections (design, fabric research, product development and testing, ...). Hand in hand product development with the pro cyclists to deliver the best equipment, offering performance and style with no compromise. Deliver the communication and go-to-market tools (photo/video shooting, workbook and lookbook, in-store material, press kit..). Manage the buying plan (assortment planning, product demand from the market, buying plan to manufacturers)In addition to the product line management, responsible for the commercial strategies (channel management, pricing by channel, terms and conditions). In charge of the sales outside of Europe and the distributors (Germany, Asia, France, Switzerland…)

Annecy

Built and manage the apparel & gear Product Line Management team with 7 PLMs and 2 marketing assistants to develop the apparel collections for Outdoor, Snow sports, Running and Gear (bags & packs, headwear, gloves). Deliver the global product strategy (technologies, fabrics platform, partnership with branded fabrics). Collaborative work with all other departments : the creative team (R&D and design), marketing & communication team, global and local commercial organizations, the financial and supply chain team. Focused on product margin and range efficiency. Manage the product line manager in Asia to adjust the collection to the local market (re sizing, specific development).

Annecy

Lead and coordinate the development of trail running and Nordic skiing collections for both men and women. Sales and market analysis, R&D in collaboration with the international pro athletes. Build line plan and set price positioning. Brief designers, developers and pattern markers. Select fabrics. Establish colour ranges. Carry out sales meeting presentation and assist the sales organisations

Antibes

Outdoor multi specialist retailer based in France, owned by DECATHLON group (3 stores, around 2000m2.). In charge of many product categories :alpine skiing (hard good and soft good), trail running, cycling and accessories (electronics, books& maps, nutrition, sunglasses…). Define the commercial strategy and assortment planning (sqm per department, productivity per sqm, split men & women…) Select brands and manage the buying plan per season. Provide the visual merchandizing guidelines for the department managers in store.

Global Category Manager Nutrition & Healthcare -Define the global commercial strategy for the Nutrition and Health care department for Decathlon (70M€ / year). Select brands and define the global assortment by store size and location..Drive the development of APTONIA (private label). Work closely with the commercial managers in each country.

Product line manager Nutrition & Healthcare - 2004 to 2007Lead and coordinate the development of the Nutrition and Healthcare products for APTONIA (private label at Decathlon). Build line plan, define the price positioning based on product benchmark. Brief R&D, product and packaging engineers.In charge of skills development for the Product Line Managers (internal training program).Product line manager Electronic- 2002 to 2004 LilleLead and coordinate the development of electronic devices for sports (heart rate monitor, stopwatch…) for GEONAUTE (private label at Decathlon). Build line plan, define the price positioning based on product benchmark. Brief R&D, designers, product and packaging engineers.

Lille, Hauts-De-France, France

Develop lab tests and field tests to approve new product concepts (backpack, new bike frame…). Develop contents (training program, nutrition program) for website and mobile device