• Developing the digital framework, KPIs, and budgets for all digital activities.• Ensuring the consistency of all eCommerce activity with the brand image and guidelines.• Optimizing the website user experience.• Developing and Managing the social media and social influencer strategy. -Defining the social media editorial monthly calendars from content pillars and social listening tools. -Sourcing and Analysing social media influencers using analytics tools.• Developing, Implementing, and Managing paid social, SEM, and display campaigns in line with the strategy and objectives defined. -Increased the revenue generated from social media by +350% in 5 months. -Increased the volume of subscription forms received by +470%.• Optimizing digital campaigns through constant A/B testing.• Measuring digital campaign performance against KPIs, Drawing insights and learnings.• Initiating partnerships with relevant brands and digital platforms.

• Setting up the paid digital framework. -Creating and Structuring business and ad accounts for Facebook, Instagram, Linkedin, Twitter & Google Ads. -Creating & Implementing all tracking (Facebook Pixel, Twitter Pixel, Linkedin Insight Tag & Google Tag). -Creating reporting processes.• Leading all digital campaigns for Semi-Government Organization accounts (Global Manufacturing & Industrialisation Summit, MBR Initiative for Global Prosperity, UNIDO...) and F&B eCommerce accounts (Just Salad, Mr Pizza, Baked Pinsa...)• Planning, Implementing and Optimizing digital marketing campaigns (SEM, email, social media and display). -Increased the ROAS by %225+ in 3 months. -Increased the audience acquisition accross all social platforms by %240+ in 6 months. -Overachieved MBR 2019 edition KPI by %62+. -Generated 2,500+ high profile event registrations for GMIS 2019 edition in Russia.• Developing learning agendas and Conducting digital training sessions to help educate other team members. -PPC training, Google Analytics training...

• Planning, Structuring and Managing Digital campaigns (Social and SEM) for major F&A, F&B, Automotive, Entertainment, e-Commerce and Hospitality clients. -Azadea (Pull&Bear, Bershka, Zara Home, Paul Restaurants...), Infiniti, Nissan, Hasbro, Wyndham... -Average monthly budget of 175$K.• Defining and Achieving KPIs while Ensuring ROI. • Reporting Performance to clients.• Planning and Conducting A/B tests to acquire best practices.• Managing a team of 3.

• Managing the biweekly newsletters and the emailing campaigns: targeting the recipients, editing HTML codes, managing the tracking, conducting pre-sending tests, programing and controlling the sending -Managing the dispatch of 19 million emails per month on average • Controlling and analyzing marketing KPIs • Monitoring and creating Google Ads campaigns -Average monthly SEM budget of nearly €10k

• Setting up and managing the mobile marketing campaigns for the app «Libon» by Orange.• Defining KPIs and setting up a weekly reporting for Orange.• Reporting statistics and qualitative / quantitative analysis (Orange, Disneyland Paris, Yellow pages…).• Managing relations with key accounts customers (Orange, Carrefour…)• Creating bilingual business supports (PowerPoint).

• Community management.• Market study (Competitive intelligence, strategic positioning…)• Promotion strategy

• Advising customers• Visual Merchandising• Monitoring the cash register