Mathieu Germond, former co-owner and restaurant manager of Pied à Terre restaurant, has launched his new restaurant. His aim is to bring a French, rustic and convivial atmosphere to London’s Fitzrovia.Mathieu was brought up in the Loire Valley region in France. His grandparents ran a farm in the tiny village of Noizé. His formative years were filled with what he learnt during that time, developing his love of wine and the sheer pleasure of sharing food around a table. Mathieu hopes to create some of these sensations, tastes and experiences in the new restaurant.Noizé comprises of an upper level restaurant, downstairs is a bar area, with a more informal dining area and private dining for up to eight clients.The menu features seasonal dishes, bold combinations served in a straightforward but elegant style. Given Mathieu’s vast knowledge of wine and sommelier at Pied à Terre, the wine list is broad, expressive and creative, with featured combinations and tastings. Customers are also encouraged to bring their own wines where they will be tended and prepared according to their requirement, for a small corkage fee.