Mathieu Gonzalez Email & Phone Number

Toulouse, Fr

Lavaur, Occitanie, France

Greater Toulouse Metropolitan Area

Digital Product Manager (80%)Chef de Produit (Extra-Doux, Nutricerat, Sabal & Argeal)Digital:- Gestion et animation des owned media Ducray France (CMS/site internet, CRM, SEO & netlinking, social media, etc.), et contribuer à leur croissance- Gestion de la stratégie SEA- Gestion des campagnes médias, en collaboration avec SPARK-Publicis (social, display, DOOH, radio, presse, opérations spéciales)- Suivi des performances, reporting, sur tous les canaux digitaux. - Collaboration avec les équipes Ducray Monde sur la stratégie digitale de la marque- Organisation et médiatisation de webinar (BtoB) Chef de Produit France (20%):- Gestion de 3 gammes de Ducray France: Extra Doux (cheveux délicats), Nutricerat (cheveux secs) et Sabal/Argeal (cheveux gras)- Définition et mise en place de la stratégie marketing sur l'année (offres commerciales, PLV, ADV, pricing) et analyse des ventes (sell in & sell out)

Barcelona Area, Spain

Multi-property Sales & Digital Marketing Manager:-Upscale: Noom Hotel Conakry (Guinea) 187 Rooms - Noom Hotel Niamey (Niger) 141 Rooms - Noom Hotel Abidjan Plateau (Ivory Coast) 179 Rooms-Midscale: Seen Hotel Abidjan Plateau (Ivory Coast) 149 Rooms.-Economy Lifestyle: Yaas Hotel Dakar Almadies (Senegal) 89 Rooms.Marketing:• Definition & implementation of the digital strategies of the group• Management & developement of group websites (10 Websites - CMS Management)• Management of social media activities (Facebook, Instagram, Twitter, LinkedIn & Youtube)• Management of SEM activities (SEO + SEA), display and retargeting (GoogleAds, Google Data Studio, Google Analytics)• Management of direct marketing activities (newsletters, automation, A/B testing, results analysis, and recommendations)• E-reputation management (Revinate)• Definition of the marketing plan & strategy for new hotels opening • Business travel to Africa (Niamey - Niger) to train staff (marketing, sales & revenue management) and participate in opening hotel marketing strategies.Sales & Distribution:•Handle all Revenue management tasks on a daily, weekly and monthly basis. •Structure the pricing management•Push forward the hotel on potential distribution channels to enlarge the demand.•Increase revenue by stimulating demand and use existing demand for the destination•Adopt a healthy market segmentation for the hotel•Assist with budgeting and develop a forecasting model adapted to the market segments•Optimize direct sales and distribution via website and phone•Set strategic pricing in terms of public and negotiated rates

Barcelona Area, Spain

Multi-property digital marketing manager: -Upscale: Noom Hotel Conakry (Guinea) 187 Rooms - Noom Hotel Niamey (Niger) 141 Rooms-Midscale: Seen Hotel Abidjan Plateau (Ivory Coast) 149 Rooms. -Budget: Yaas Hotel Dakar Almadies (Senegal) 89 Rooms.•Webmarketing: Management and development of the group websites,https://www.mangalis.com/https://www.noomhotels.com/https://www.seenhotels.com/https://www.yaashotels.com/•SMO / Management of Social Media Activities (Definition of editorial line, contents creation, campaign management, mini-games/contest management, monitoring report, organize training to improve local staff capabilities in community management) •Search Engine Marketing (SEM) / Search Engine Optimization (SEO), Search Engine Advertising (SEA), Display & Retargeting Strategies• Online advertising campaigns, creation of promotional tools (Photoshop & InDesign)• Mailing, Automation, Segmentation & Targeting Strategies• Definition and Implementation of Hotels Opening Digital Strategy (Noom Hotel Niamey, 141 Rooms - June 2019 / Noom Hotel Cotonou 120 Rooms / Noom Hotel Abidjan 179 Rooms)• Travel to Africa (Niamey - Niger ) to train staff (Sales & Revenue Management) and participate in opening hotel marketing & sales strategies.

Toulouse

Don Ulpiano (Toulouse & Biarritz & Bayonne): Delicatessen shops based in Toulouse, Biarritz and Bayonne, which sold luxurious hispanic product (pata negra, bellota, iberic ham, wine, etc.). Don Ulpiano also offers services for professional and private events like wedding, seminar.Digital Manager:- SMO / Management of Social Media Activities (Contents creation, Ads, Results Analysis) - Search Engine Marketing (SEM) / Search Engine Optimization (SEO), Search Engine Advertising (SEA), Retargeting- Creation of events (online contests, mini-games, professional tasting, theme parties) in order to develop the brand awareness of the shop, and attract new customers. - Competitive intelligence: market and competition (offers, communication), digital trends

Hanoi - Vietnam

CANAL + INTERNATIONAL (K+ - VIETNAM - Hanoï)Social Media Management:- Definition of the social media strategy (editorial line, management of the monthly editorial calendar)- Contents creation- Management of contests/mini-games - E-Reputation- Audience analysis / KPIs / Monitoring Dashboard - Benchmarking (digital trends) & competitive intelligenceCommunication:- Implementation / reviews of marketing campaigns in support of editorial highlights (targeting, newsletters, communication plan)- Implementation of a program-ranking system in order to improve the synergy between the communication and program department. - Improve the firm communication's tools with the retailers and create new useful tools for this two-way communication (internal newsletter, internal software).- Competitive intelligence: market and competition (offers, innovations, communication)Events Management:- Management of promotional sport events (booth activation, commercial animation, games). - Post-event satisfaction analysis- Events' promotion on social media (Livestream, events highlights)K+ is a joint venture between two leading partners in the field of television i.e. VTV and Canal + International. Canal + International is the foreign distribution subsidiary of Canal+ Group, operating 7 satellite platforms over 5 continents with millions of subscribers all over the world.

Région De Boulogne-Billancourt, France

Canal + is the leading pay-TV company in France.Communication and marketing operations for sport contents - Football: English Premier League / Ligue 1 / Champions League - Rugby: World Cup 2015 / Top 14 - Formula 1 - Golf: PGA Tour - Participation to the social media strategy and activities (contents creation, management of contests, mini-games, monitoring report, trailer publication on the Facebook Page) - Participation to the trailer strategy and conception (brainstorming, scenario writing)- Events coordination (trailer filming, promotional events)- Competitive intelligence: market and competition (offers, innovations, communication), digital trends.

Région De Toulouse, France

The "Alticiades Toulouse" is an association part of the IUT Techniques de Commercialisation of Toulouse.The organization needs to collect funds throughout the year in order to participate to a national competition between 41 teams from all the other IUT of France.This competition is both about sport (ski, snowboard) and business (selling of regional product, negotiation contest). To collect enough money, we organized different events like night student parties, selling of regional product, but also sponsors canvassing.Result: 1st out of 41 teams

Région De Toulouse, France

- Direct Marketing: newsletter, mailing, phoning - Management of Social media Activities (Facebook, Instagram, Youtube) - Search Engine Optimization- Qualification Project (client files, firm database)

Région De Toulouse, France

- Promotional campaigns and sales promotion - In charge of selling newspapers and increasing everyday sales- Selling subsciption by setting up sales events

Master Of Business Administration (Mba), Technology Management, Mention Bien

Master Thesis: "Pay-Tv industry: How the brand's participation in social media influences the online customer engagement and the loyalty.

Master 2 International Marketing, Major Of Promotion (Mention Bien)

Master Marketing, Mention Assez Bien

Bachelor Degree - International Marketing, Mention Bien

Semester 1 : International Marketing - Marketing Management - Strategic Management and Business Policy - Semester 2: Management Accounting.

Dut Techniques De Commercialisation Toulouse, Marketing - Communication - Négociation, Mention Assez Bien

Activities and Societies: Membre de l'association Alticiades

Baccalauréat, Es, Mention Bien