Mathieu Lacombe Email & Phone Number

Toulouse, Fr

Toulouse, Midi-Pyrénées, Fr

Suresnes, Île-De-France, Fr

leading the group integrated marketing com strategy (marketing, media, digtial, partnerships and licensing), the operating model (capabilities, agences, inhousing) associated and group transformation.

Suresnes, Île-De-France, Fr

- Build and Drive the Integrated Marketing Communication Transformation Roadmap- Lead marketing transformation across functions- Design & manage the IMC operating model and capabilities for global/local & internal/external- Manage the creative, media and social agencies at global level- Manage the inhouse studios across the globe- Design global guidelines both for global brands and countries- Guarantee the best negotiations and effectiveness on main media- Support Global brands and Countries to choose the appropriate strategy, combined with the appropriate mix of tactics, methods, channels, media and activities that bets support the desired end results of the defined marketing activity.- Build smart dashboard and report in order to better follow marketing activation plan performance- Track the return on marketing investments and use it to drive the A&P spending’s- Manage and animate the IMC community global & local (+40 members)

Paris, Fr

> Guide all Danone brands towards the new paradigm - Deployment of the new Danone marketing vision: “people power brands” - Built the local precision marketing approach to our 19 brands (data driven stratégies) - Created & implemented new way of working (in housing social, media partners….)- Designed the digital ecosystem (CRM, DMP...) - Management of media & digital managers and key contact with the global team > Speaker & Jury in key market events (HUB forum, Stratégies, Google think retail, Viuz, etc.) ACCOMPLISHMENTS:*2020 I-COM Data Creativity award (general category winner) for the Activia project "Enabling Precision Marketing Through Brand Retailer Data Partnership" with Numberly and Liveramp*2020 “Grand prix des Stratégies Media” (silver award of the best media campaign and best integrated strategy) for "Toujours debout pour Danette" campaign*2019 Brand Intensifying Customized Marketing Strategy at Grand Prix Data & Creativity for Actimel (+25% on sales) *2019 Personalization price at the Data Festival Paris for Actimel

Paris, Fr

> Responsible of designing and implementing Healthy brands' Media & Digital strategy> Elaborate relevant & meaningful owned ecosystem, consumer journeys & connection planning & buying to serve brand needs> Owned, paid & earned Media measurement and analysis> Act as a catalyst in order to accelerate new marketing model transformation (Data Driven Marketing)> Creating & deploying new Way Of Working with media partners (content, data, media, influence)> Define and track KPI's to demonstrate business impact and efficiency of the implemented strategy> Internal & external management & key contact for Media, Digital & Social Agencies> Martech vision (CRM, Analytics, DSP, DMP, RTB)+ Lead of transformation within marketing teams w/ opening sessions with key partners ACCOMPLISHMENTS:> 2017 Mention at Grand Prix Data & Creativity – Communication Campaign (CPG category) for Actimel Mornings (+20% on sales – best bench FR CPG - +11% of awareness)

Chicago, Il, Us

> In charge of Media & Digital strategies for My coke brands (Coca-Cola, Coca-Cola light, Coca-Cola zero and Coca-Cola life)> Conception and deployment of media strategies: implementation of global platforms in connection with marketing strategy integrating all communication channels (media & non-media, on & offline)> Ensure the quality of the productions produced and the respect of deadlines> Accompany each member of my team (4 persons) in their professional development and animate dedicated cross-functional teams> Ensure the diversification and development of the agency’s revenues & participation in agency prospectionsACCOMPLISHMENTS:> 2015 TOP/COM Bronze Grand Prix Consumer (Online advertising category) for « Défis Fanta Play Now » and TOP/COM Gold Grand Prix Consumer (Dedicated website Ad category) for « Coca-Cola zero Gaming Zone »;> 2015 Mention at “Grand Prix Strategies of digital marketing” (editorial content category) for the Coca-Cola zero gaming zone (Brand love impact +14 pts)> 2015 Bronze prize (drink category) at the Grand prix Brand Content for "Défis FANTA: Play Now" (Brand love impact +10pts)

Chicago, Il, Us

> In charge of the Digital strategies for Coca-Cola Company (all brands) and Novartis> Recommendation, implementation and management of the 1rst DMP & 1rst Facebook deal for coke in the world> Conception and deployment of the famous success campaign “Share a coke” (+5% on sales)> Management of a dedicated team and animation of transversal teamsACCOMPLISHMENTS:> 2014 “Grand prix des Stratégies Media” (award of the best media campaign and best integrated strategy) for "Partagez un Coca-Cola" (Share a coke) campaign> 2014 Grand Prix of “Nuit des ROIS for "Partagez un Coca-Cola" (Share a coke)> 2015 Silver Phénix UDA (advertisers union award for best efficiency campaign) for "Partagez un Coca-Cola"

London, England, Gb

> In charge of digital strategies and their implementation for Unilever France (Axe, B&J's, Dove, Signal...)> lead media & partnership for Unilever Key projects (Axe Boat 10 years, Axe for her...)> Supervision of a specific team and animation of all digital experts> Ensure the diversification and development of income of the agency> And participation in agency prospections

London, London, Gb

> Managing an advertiser portfolio (business & relationship in everyday life) on different sectors of activity (Danone, BforBank, Panasonic, Reebok, Nintendo, Petit Bateau...) > Realization of digital communication strategies (branding and ROI) and implementation> Client Recommendation and coordination of all experts of the agency (SEO / SEM / E-pub / Affiliation / E-mailing / Community management / Creation / Tracking / Marketing Mobile)

London, London, Gb

Suivi d’un portefeuille de clients (Renault, Coca-Cola, MAAF, fromageries Bel, Danone, BforBank, Panasonic,...) et gestion de la relation au quotidien.réflexion stratégique plurimedia et coordination des différents métiers activés au sein l'agence (SEO / SEM / E-pub / Affiliation / E-mailing / Community management / Création / Tracking / Marketing Mobile)Suivi des projets digitaux dans leur intégralitéVeille concurrentielle (benchmark, études sectorielles, piges…)

London, London, Gb

Veille concurrentielle (benchmark, études sectorielles, piges…)Etude des besoins des clients et participation aux recommandationsMédiaplanning et suivi des campagnes pour les budgets : Johnson & Johnson, Renault, MAAF, Boursorama, GAE/SIG..

Elaboration des plans média/Partenariats média. Suivi des campagnes (Presse, radio, TV, internet, affichage et hors média). Exécution et réservation d’espace publicitaire. Veille média/concurrence

Master, Marketing Communication

Maîtrise, Business Law

Licence (Bachelor), Administration Economique Et Sociale