Mathieu Sottas Email & Phone Number

Bern Area, Switzerland

• Responsible for internal market research & online marketing data selection• Responsible for job scheduling with Automic Automation Engine• Select, execute & optimize targeting for 1:1 marketing campaigns• Consulting for marketing managers to prioritize campaigns according to strategic & financial aspects• Creation & design of marketing tests and programming of targeting logic with SAS/SQL• Evaluation of campaign performance based on reports• Ensure the requirements of the data warehouse

Bern Und Umgebung, Schweiz

• Responsible for Performance Marketing for Careerplus AG, Qualis Vita AG and Contaplus AG - Strategy, Budget, Search Engine Advertising, Retargeting, Job Platforms, Social Advertising, Display Advertising• Responsible for the websites careerplus.ch, qualis-vita.ch and contaplus.ch - Search Engine Optimization, Content, Structure, Functions, Usability and Landing Pages• Data Analysis and Reporting - Marketing and Operations• Representative for Social Marketing, Newsletter Marketing and Content MarketingProject Management:• Introduction of a new data analysis system including data measurement, storage, management and visualization (R, Google Analytics, Google Tag Manager, Google Drive)• Development of a Search Engine Advertising presence (Google AdWords)• Responsibility for the transfer and management of data for the implementation of a new ERP system (Salesforce)• Concept for data-driven and automated job advertisement prioritization on job platforms

Bern Und Umgebung, Schweiz

• Responsible for Online Marketing of the online shops fashionfriends.ch, stromberg.ch, brandstore.ch, quaps.ch and beautybox.ch - Strategy, Budget, Search Engine Advertising, Display Marketing, Retargeting, Affiliate Marketing, Social Advertising and Data Feed Marketing• Analysis and reporting of all measures for business and company management• Responsibility for the training of marketing traineesProject management:• Development of the data analysis system - Customer Journey, Attribution and Cross Device Tracking• Website Optimization - Structure, Usability, Search Engine Optimization and Landing Pages

Certificate Of Open Studies (Cos), Applied Data Science: Machine Learning

Master Of Science In Business Administration, Master Major In Business Administration With Focus On Computer Science, Magna Cum Laude

Bachelor Of Science In Business Administration, Major (150 Ects): Business Administration; Minor (30 Ects): Communication & Media Sciences, Magna Cum Laude