Mathieu Willaert Email & Phone Number

Région De Paris, France

Région De Paris, France

- Strategist and accountable for P&L management & coordination of all back end operations (Developers Agency, Payment provider, Logistic department, Servers, Customer Service)- Fully responsible for all development phases, and push to production of any new features (from design brief to UAT coordination) - Monthly reporting & review of all ecom KPIS, supported with clear call to actions - Support and adviser role in any digital marketing campaigns, from SEO to emailing and Paid… Show more - Strategist and accountable for P&L management & coordination of all back end operations (Developers Agency, Payment provider, Logistic department, Servers, Customer Service)- Fully responsible for all development phases, and push to production of any new features (from design brief to UAT coordination) - Monthly reporting & review of all ecom KPIS, supported with clear call to actions - Support and adviser role in any digital marketing campaigns, from SEO to emailing and Paid initiatives. Show less

Région De Montréal, Canada

- Responsible for the full relaunch of North America ecom activities : from new websites to optimized back en processes. - Lead of the Global Rudsak full website revamp (front & back) - Full accountability of RFP, agency selection, platform selection, budget building, design phases, UX, UAT & validating compatibility of HTML. - Achievements : +26% in Conversion rate and bounce rate divided by 2 on mobile.

Région De Montréal, Canada

- Ensure that the Ecommerce platforms are always up-to-date, functional and optimized by orienting, training, assigning, scheduling, coaching employees; following production, productivity, quality, and customer-service standards; identifying work process improvements.- Planning project life-cycle deliverables and resource availability and application and meet cost standards by monitoring expenses for different types of websites : Non transactional website, B2B and B2C websites on… Show more - Ensure that the Ecommerce platforms are always up-to-date, functional and optimized by orienting, training, assigning, scheduling, coaching employees; following production, productivity, quality, and customer-service standards; identifying work process improvements.- Planning project life-cycle deliverables and resource availability and application and meet cost standards by monitoring expenses for different types of websites : Non transactional website, B2B and B2C websites on different markets worldwide- Implement Web solution by monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues; escalating issues to appropriate authority; responding to team members' concerns; coordinating requirements with interested departments.- Provide project status reports by collecting, analyzing, and summarizing data and trends.- Analyze site traffic, conversion, average selling price, through merchandising, buying tunnel analysis thereafter make recommendations as to future strategies- Optimize the company’s web presence through Social Media, SEM and SEO strategies- Update job knowledge by tracking technology and project management advances; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Show less

Région De Montréal, Canada

- Establishes Web project scope by studying strategic business drivers; discovering and validating business and technical requirements and parameters; examining and recommending changes to current business practices; developing and writing proposals.- Develops Web solution by formulating objectives; planning project life-cycle deliverables and resource availability and application; preparing installation and modification specifications; leading the exploration, evaluation, and design… Show more - Establishes Web project scope by studying strategic business drivers; discovering and validating business and technical requirements and parameters; examining and recommending changes to current business practices; developing and writing proposals.- Develops Web solution by formulating objectives; planning project life-cycle deliverables and resource availability and application; preparing installation and modification specifications; leading the exploration, evaluation, and design of technical solutions.- Implements Web solution by monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues; escalating issues to appropriate authority; responding to team members' concerns; coordinating requirements with interested departments.- Assures quality Web solution by developing and completing test plans; maintaining project and technical documentation.- Accomplishes work requirements by orienting, training, assigning, scheduling, coaching employees; following production, productivity, quality, and customer-service standards; identifying work process improvements.- Meets cost standards by monitoring expenses; implementing cost-saving actions.- Provides project status reports by collecting, analyzing, and summarizing data and trends.- Updates job knowledge by tracking technology and project management advances; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. Show less

Paris, France

Missions : - Build an annual marketing plan, budget and calendar- Elaboration of a campaign for the customer loyalty development- Manage the development and content of all social, digital and print media marketing programs - Coordinate, attend and organize staff participation in events (theme events, concerts, political debates...)- Augmentation of the social networks traffic thanks to movies and interviews shoot in the restaurant- Follow up and supply of food and drinks… Show more Missions : - Build an annual marketing plan, budget and calendar- Elaboration of a campaign for the customer loyalty development- Manage the development and content of all social, digital and print media marketing programs - Coordinate, attend and organize staff participation in events (theme events, concerts, political debates...)- Augmentation of the social networks traffic thanks to movies and interviews shoot in the restaurant- Follow up and supply of food and drinks stocks Realizations :- Organization of the Molières event in the restaurant (reception of prestigious guests like Michel Galabru or Jean Rochefort…)- Organization of professional meetings of cinema. - Creation of partnership with Radio Nova. Show less

Région De Montpellier, France

Launch of a new communication media on mobile phone Missions :- Identify marketplace, realization and follow up of the market survey (SWOT Analysis, PORTER…)- Realization and management of the project’s schedule : Implementation of a PERT- Definition of a marketing plan and a launch communication plan- Establish, build and sustain effective partnerships with online and offline partners- Development and implementation of advertising initiatives and campaigns: POS-A… Show more Launch of a new communication media on mobile phone Missions :- Identify marketplace, realization and follow up of the market survey (SWOT Analysis, PORTER…)- Realization and management of the project’s schedule : Implementation of a PERT- Definition of a marketing plan and a launch communication plan- Establish, build and sustain effective partnerships with online and offline partners- Development and implementation of advertising initiatives and campaigns: POS-A, press release, street marketing operations…)- Create new content for the website, performing general updates and maintenanceRealizations:- Respect of the launch project’s schedule- Success of the communication campaign – Traffic objective achieves in 3 weeks- Implementation of the statistical tools of and traffic analysis Show less

Région De Nîmes, France

Missions :- Creation of an audit plan to estimate and identify the risks- Organizational, strategic and operational analysis of the structure- Elaboration of a survey followed by individual interviews of the employees- Redaction of a report on the observations and the recommendations- Implementation of an action plan in short, medium and long termsRealizations :- Increase of 20% of the global evaluation of the hotel by the Accor group, granting a bonus of… Show more Missions :- Creation of an audit plan to estimate and identify the risks- Organizational, strategic and operational analysis of the structure- Elaboration of a survey followed by individual interviews of the employees- Redaction of a report on the observations and the recommendations- Implementation of an action plan in short, medium and long termsRealizations :- Increase of 20% of the global evaluation of the hotel by the Accor group, granting a bonus of objectives realizations. Show less

Arles, France

Missions :- Elaboration of a campaign for the customer loyalty development with the creation and maintain up-to-date, effective database customers- Launch of an emailing campaign with the redaction of a weekly e-newsletter- Animation of the point of sale with different promotional events : literary releases, authors meetings, book fair- Develop and execute marketing initiatives and strategies using a wide range of marketing tools (press releases, posters, e-mails… Show more Missions :- Elaboration of a campaign for the customer loyalty development with the creation and maintain up-to-date, effective database customers- Launch of an emailing campaign with the redaction of a weekly e-newsletter- Animation of the point of sale with different promotional events : literary releases, authors meetings, book fair- Develop and execute marketing initiatives and strategies using a wide range of marketing tools (press releases, posters, e-mails, flyers…)Realizations :- 150 % of attendance increase over the next 3 months after the campaign implementation- 25% of newsletter opening rate Show less

Master Degree In Marketing, Specialization In Media Management, Marketing

Activities and Societies: Member of the studient association Marketing Internationnal

Degree In Business Administration And Management, Business Administration And Management, General

Activities and Societies: President of the student association (2007) Gestion des Entreprises et Administrations

A-Levels In Economics, Economics

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