Mathieu Bretillon Email & Phone Number

New York, US

Dubai, AE

Doha, QA

Extended scope to cover USA, Canada, Brazil, and Argentina.

Doha, QA

• Own the digital sales strategy roadmap for Qatar Airways in the USA market and be accountable for a channel representing several hundreds of millions of dollars in yearly sales
• Manage multi-million dollar online marketing budgets working with a variety of publishers to maximize return on ad spend and reach overarching sales targets
• Champion best in class digital advertising, favoring a cross-device and omni-channel approach by leveraging high impact and direct response actions through programmatic display, social media, search, and affiliation
• Implement game changing emailing strategies and maximize ROI, by utilizing data and analytics, streamlining lead generation tactics, and improving overall database qualification
• Define the overall promotional calendar for Qatar Airways online tactical actions in the USA
• Negotiate with pricing and revenue management departments to create campaigns aimed at generating incremental sales opportunities and growth, while aligning with broader brand positioning objectives

Roissy CDG, FR

• Directed the online and offline strategies for 2 different brands, Air France & KLM, in order to increase reach and presence to an audience (B2B) generating over 70% of Air France-KLM revenue in the USA.
• Implemented wide-spanning digital marketing efforts, leveraging website content, targeted display advertising, emailing, and lead generation strategies
• Strengthened presence at trade shows representing over $120 billion in purchasing power by successfully negotiating with stakeholders (internal and external) to obtain an enhanced Air France-KLM footprint.
• Planned and executed large scale VIP events to engage top accounts in major US cities, while negotiating and leveraging partnerships to create unforgettable and unique experiences
• Conducted local marketing studies and surveys, such as brand equity and affinity, in order to provide actionable insights utilized in developing more rational and compelling yearly marketing plans
• Overhauled marketing collateral approach to achieve more coherence and efficiency by developing new templates and supervising the creation of over a dozen new pieces (e.g. product sheets, brochures)

Roissy CDG, FR

• Managed the yearly B2C marketing strategy for Air France and KLM in the USA
• Oversaw multi-million dollar marketing budgets for two brands simultaneously
• Leveraged website analytics and data to conduct A/B testing on landing pages, display, search, and emailing campaigns in order to maximize return on advertising spend and conversion rates
• Maximized efficiency of marketing campaigns by intertwining digital and offline efforts towards an integrated marketing objective, thereby avoiding wasteful overlaps
• Overhauled digital marketing approach by optimizing SEA and focusing display advertising on direct-response KPIs to meet website micro and macro conversion goals, thus tripling the overall ROI
• Restructured the Air France emailing program: boosted subscriber database by over 400% via lead generation and website updates; optimized retargeting and segmentation to increase engagement and revenue generation

Roissy CDG, FR

• Developed new promotional landing pages and concepts on airfrance.us, by taking the initiative to interpret data from website analytics and campaign reporting in order to identify gaps and opportunities on our website.
• Expanded Air France’s affiliation marketing program from a few thousand to over $3 million monthly
• Invented and implemented digital marketing concepts to boost ticket sales, such as recurrent branded discounted fares, class of service targeted e-coupons, seasonally themed landing pages, and more
• Managed airfrance.us website content through a CMS system called TeamSite
• Managed the e-mailing program, including content creation and scheduling strategy

Roissy CDG, FR

• Assisted Tri-State area sales team through account analysis and support
• Instituted the use of new data tools for sales representatives to facilitate portfolio expansion, specifically market share reporting and account performance tracking

Saint-Mandé, Île-de-France, FR

• Implemented, in concert with Brand Manager, marketing plans around 3 major video game launches in the French market
• Promoted new products by participating in professional showrooms, such as the MedPi in Monaco, an important professionals-only new technologies convention, which includes the video game industry
• Invented a new more elegant and direct format for the marketing support pieces (product sheets), which was widely adopted and appreciated by sales team