At 4.screen, we are developing a digital platform that connects drivers with businesses. Our technology enables local stores and brands to be discovered via in-car screens and augmented reality, while also allowing car manufacturers to monetize their in-car assets.Reporting to the Co-Founder, I am responsible for building and leading an international team of sales and marketing professionals across seven countries, serving partners in both EMEA and the US.

Built and led Waze’s Small & Medium Ad Business from the ground up across the EMEA and APAC regions.- Launched the Self-Service ad platform.- Established a channel sales/reseller network, signing over 30 partners across 10 countries.- Developed a Mid-Market sales strategy, including both direct and agency inside/field sales teams.- Managed a team of 40 sales representatives (vendors) and 7 sales managers (FTE), covering 25 countries in 5 languages.- Oversaw full P&L management, driving revenue from $0 to $XXM over 6 years.- Served as an external speaker and received formal media training.

Led B2C & B2B marketing strategy & execution for the french market overseeing a range of initiatives to drive business & audience growth.

Led the B2B marketing strategy and execution for the French market, overseeing a range of initiatives to drive business growth.- Built and currently manage a team of four, responsible for budget allocation, planning, reporting, and recruitment.- Developed and executed an event strategy, delivering 30+ owned events in Paris and regional cities (#TwitterTour) and participating in 10+ external events (IAB, UDECAM, HubForum, etc.).- Led content and editorial strategy, including webinars, case studies, research, video tutorials, curation tools, and blog management.- Equipped and trained the sales team with sales narratives, benchmarking tools, media monitoring, and product training resources.- Launched key programs such as #TwitterTour (a regional business roadshow) and #Flightschool (a business training and certification platform).- Served as the official external business speaker for Twitter France, representing the company at TV appearances, press engagements, events, and public relations, with formal media training.- Recruited and managed a high-performing team of 4 FTE HC

Led Google's acquisition programs in France, driving significant growth in advertiser net active base and revenue within the SMB segment.- Managed all acquisition channels, including online, direct mail, and co-marketing, as well as lead generation to internal sales teams and external call centers. Consistently exceeded sales revenue targets, achieving over $XXXM annually.- Built and scaled the "Google Partners" platform, recruiting and training over 5,000 agencies in the first year.- Created and scaled the "Google Académie" learning program, growing it from scratch to the #1 free B2B education program in France. Trained over 20,000 SMBs annually across 30+ cities. This initiative was later expanded across EMEA and became the top priority for Google France.- Managed a multi-million dollar budget, overseeing campaign planning, execution, and reporting.- Recruited and led a team of 5 FTE HC- Served as an official speaker at external B2B events.

Responsible for building strategic partnerships with key players in the travel industry, providing expert guidance on integrating and implementing Google Advertising Solutions into their broader marketing and communication strategies.Key clients included: Air France KLM, EasyJet, Thomas Cook, Club Med, and Marmara Group.Piloted the launch of retargeting solutions to improve customer engagement and conversion rates.

Key Clients: EDF, SIG, OfficeDepot, La Poste, Companeo Randstad-VediorbisLed a best practices sharing group for the sales team to enhance performance and knowledge sharing across teams inviting internal & external speakers

Developed affiliate programs for leading Tech and Retail advertisers in the EMEA region.Key clients included: Apple, Neuf Telecom, Pixmania, Florajet, Pricerunner, and Daniel Jouvance.

Managed online marketing campaigns for the Apple Store across EMEA, overseeing the following channels:- Affiliate program (Tradedoubler)- Search Engine Advertising (Google, Yahoo)- Shopping engines (Kelkoo)

Completed a 2-year apprenticeship in the e-business team, focusing on two key projects:- Implemented an extranet system for the dealership network (6 months)- Led the digital transformation of internal communication tools, including intranet, webmail, and collaborative platforms (6 months)

Sales Representative Internship - Ferrari, Maserati, Jaguar