• Management: team of 7 people including product managers, scientific director and product specialists.• Strategy: defined marketing strategy and coordinated promotional actions. Sharpened product focus and significantly improved logistics by creating new IT tools and optimizing resources. Identified key sales opportunities and partnerships with KOLs in close collaboration with sales management. • Patient pathway: built reference center for ambulatory Total Knee Arthroplasty. Created partnership with eHealth platform. Designed cross-divisional solution around patient pathway and fast track surgery involving eHealth solutions and audit. Created packaged offers.

• Sales: Reconstructive implants (Knee, Hip & Upper Extremities), Trauma and Surgical Products. Award for #1 Best Reconstructive Sales Performance in 2011.• Management: Successfully coached, trained and motivated Technical Rep leading to Zimmer France Award for Best Service to the Customer in 2011 and even stronger market shares among key regional accounts.• Strategy: Took over Buying Group management in June 2012, set up and carried out a new approach in line with Country and Business Unit Managers. Designed a 5 year Business Plan to access the French Foot market.

Maintained leadership on French Hip Segment. Gained market shares on other Eucomed companies. Portfolio management: coordinated strategy with Swiss and US Headquarters.. Portfolio optimization (> 50 brands): launched 10 new products (some in collaboration with surgeon development team), phased out 10 declining brands.Coordinated product related matters between all departments. Successfully forecasted implants and instruments, submitted business plans to defend key business opportunities.. Promotion and training: promoted focus brands and technologies throught surgeon training and promotional events, designed advertisement campaigns and sales documentation. Trained sales force (50 people) and operational departments (60 people).. Regulatory affairs: obtained Premium Price for Cross-linked Polyethylene for first time on the market, renewed Metal on Metal Brand Deposits. Monitored the reimbursement regulation.

Designed a range of shoulder prosthesis in collaboration with a development group.Carried out industrialization taking into account Quality and Regulatory constraints.Obtained CE marking.Developed sales in local & export markets.Trained direct and indirect sales force.

Performed in-vitro experiments, designed and constructed the experimental device, collected data for simulation at Orthopedic Biomechanics Laboratory for final year project on spine.