Mathieu Minne Email & Phone Number

Brussels, Be

Brussels, Brussels Region, Belgium

Brussels Area, Belgium

Brussels Area, Belgium

Domain / Team Manager heading a team of 8 Marketing Specialists responsible for Marketing & Go-to-Market on following B-to-B solutions:Enterprise Telephony (PSTN, ISDN, SIP) Value added services : Call Centers, Contact-Center-ss-a-Service, Voice Continuity & Disaster RecoveryPABX (Alcatel / Mitel onsite PABX, hosted IP cloud PABX)Unified Communications & Collaboration: Cisco, Microsoft, Avaya (onsite & UCaaS)Meeting Services: Audio, Web & Video Conferencing (Cisco, Polycom)Datacenter & Cloud services (hosting, housing, hybrid cloud, ...)LAN & WLAN servicesIoT & Big data applicationsE2E responsibility on MKT strategy (segment positioning, strategic acquisitions, go-to-market) and operational marketing plans, communication campaigns, sales promotion, channel education… Overall vision & storyline creation around Smart Collaboration, digital transformation, Future of Voice approach.

Brussels Area, Belgium

Domain / Team Manager heading a team of 3 Solution Marketeers in charge of Proximus digital media solutions: IP TV, digital signage (media screens) and video streaming.Responsible for overall vision around value proposal, segment strategy, go-to-market plan, financial KPI.Focus on the strategic positioning and launch of Proximus Business TV.

Brussels Area, Belgium

I joined the Enterprise Business unit of Belgacom as part of the newly established Business Development team: 10 professionals, each working on a specific “vertical” on the B-to-B market.My assignment was to analyse business opportunities in Education and to formulate a strategic plan based on our market insights. This led to the set-up of “Smart School” a strategic project with our B-to-B partner Samsung. With the backing of Samsung HQ in Korea, we implemented a proof of concept to test a fully integrated digital class room environment combining Wifi connectivity, tablet-smart board integration and content management software.

Tokyo, Japan

I worked 6 years in Tokyo for Proximity Japan, a below-the-line agency specialized in CRM & digital marketing. Proximity is a subsidiary of BBDO Japan, one of the largest foreign advertising agency groups in Japan.Responsibilities:Active 2 years in the CRM team, working mainly on Loyalty programs for L’Oreal Japon (Helena Rubinstein & Lancôme): consultancy on segmentation, rewarding strategies & sales promotion campaigns.4 years in Strategic Planning working on a variety of international A-brands, mainly in B-to-C marketing (P&G, Master Foods, Pictet Asset Management, Schering-Plough, Pernod Ricard, …). Diverse consultancy tracks involving digital marketing strategy, market analysis & product development, launch promotion, web planning, POS advertising…

Brussels Area, Belgium

I worked 4 years for BBDO Direct, the subsidiary of BBDO Belgium specialized in Direct Marketing and One-to-One communication.Responsibilities:Management of client portfolio: Electrabel (Utilities, B-to-B marketing, deregulation energy market), KBC (Finance, B-to-C mailings), Master Foods (Petfoods division, B-to-C, loyalty marketing Whiskas, Cesar & Sheba)Project lead coordinating the production of direct marketing campaigns (communication strategy, creative briefings, client presentations)Responsible for budget management & portfolio profitabilityAchievements:• Gold prize at the 2002 ABMD / BDMV award show (Association Belge de Marketing Direct) with the “New energy landscape” 3D direct mailing• Nomination at the 2002 Caples Award show (NYC) with the “New energy landscape” 3D direct mailing

- Developed acquisition and retention mailings for KBC Bank & Insurance Group.- Assisted in establishing loyalty programs for premium petfood brands Sheba, Cesar and Whiskas

Completion Certificate, Japan Culture And Language Program

Activities and Societies: Obtained special scholarship twice for outstanding academic grades while studying Japanese in the JCLP.

Master Degree In Social Communications, Public Relations & Corporate Affairs, Magna Cum Laude