Consultant CRM, Marketing automation et Marketing Digital B2BJ'accompagne mes clients sur leur problématiques commerciales et marketing en déployant Hubspot afin d'assurer la croissance de leurs activités. Les domaines sur lesquels j'interviens:- Analyse et pilotage en avant-vente des besoins client- Conseil auprès des clients sur leurs projets CRM et Marketing Automation- Conception des structures de données CRM avec mise en lien entre besoins marketing et commerciaux- Analyse des besoins techniques de solution logicielles (tech stack)- Génération de leads- Animation des contacts (campagnes marketing)- Paramétrage des outils commerciaux (CRM, outils de prospection, automation)- Paramétrage des outils marketing (workflows, landing page, formulaires, CTA, emailing...)- Création et accompagnement au lancement de séquences de cold mailing (emails, Inmail ...)- Formation des utilisateurs chez le client à l’appropriation des outils

Deployment and monitoring of the internal marketing automation tool (Marketo) to support communication campaigns (product launches, e-training, customer loyalty), creating successful lead generation and conversion processes. Design of marketing templates to empower marketing team members.Developed e-learning processes (webinars, web platforms) and optimized the conversion (+50%) of participants. Training of speakers and regional optimization of activities (10 languages).Briefing of creative teams, design of new processes and digital transformation of activities.

Design, implementation and monitoring of acquisition and loyalty programs in line with brand strategy and goals.Management and operational monitoring of both local and national marketing campaigns from targeting to production. Lead generation and nurturing until conversion.Creation and management of marketing dashboards to monitor, analyze and optimize the performance and results of marketing actions. Evaluation of customer's satisfaction (NPS) and development of a real knowledge of both customers and prospects (customer survey).

Developing and implementing the startup digital marketing strategy (Content marketing, SEM, Social Media, E-mailing, PR). Managing customers and engaging them in the company's experienceAdvertising the startup offer to various targets: customers, journalist, bloggers Designing the brand website and communication toolset (posters, brochure, PR release ...)Writing of high-ranking pieces of content Organizing and booking food event (phone, trade show)

Elaboration, monitoring and management of Content Marketing campaign projects (w/ media agencies & announcers). Content creation (articles & campaign presentation) on brand website. Business intelligence, technology watch & environmental scanning on Branded content issues. Realization of graphic professional mock-up on Photoshop.

Mission of Search Engine Optimization in a web agency (BreizhMasters). Netlinking, wrote of web-optimized articles, created marketing survey and communication plan.

Account management and clerical administration of studio Marketing and PR, including trend forecasting, opportunity recognition and development, website and online social development.Facilities and Operations managementTechnical and trade skills Project management and oversight Grant and sponsorship research and application