Mathieu Pesin Email & Phone Number

Évreux, Fr

Évreux, Normandy, France

Eurêka, c’est l’Agence d’Attractivité de l’Eure, de ses villes et ses villages. Créée début 2023 sous l’impulsion du Département de l’Eure, Eurêka est l’interlocutrice privilégiée pour valoriser, en grand format, tout ce que l’Eure a de meilleur. L’agence a pour triple objectif l’attractivité touristique, l’attractivité résidentielle et le marketing territorial, afin de donner une longueur d’avance à l’Eure dans un contexte de concurrence exacerbée entre les territoires.Parmi mes missions :- Renforcement de l'attractivité du territoire par la coordination, le croisement, la mise en commun desénergies, des ambitions et des actions lancées sur le département autour de sites à potentiel- Référencement des opportunités euroises / foncier, bâti, patrimoine, reprises...- Construction et déploiement d'une stratégie coordonnée pour la recherche d’investisseurs- Accompagne des collectivités dans leurs démarches de développement- Management de l'équipe Développement territorial : Place de marché départementale (plateforme de réservation en ligne), label Villes et Villages Fleuris, évènements tels que Rendez-vous aux Jardins et Canidays...- Conduite de combi !

Vélizy-Villacoublay, Île-De-France, France

Boulogne-Billancourt, Ile-De-France, France

Propel by MIPIM is the meeting place for game changers looking to (re)create a sustainable, desirable and prosperous built environment - whether they are real estate players, mature tech companies or startups.Main missions: Brand management, marketing strategy, communication channels of the Propel by MIPIM events (Paris, New York, Cannes).Accomplishments:- Creation of an online platform to host digital events. 5 000 registered participants for Propel by MIPIM Online 2020.- Lead generation for the U.S. market with a dedicated webinar program (2 500 new contacts) and qualification of external databases (20 000 leads imported).- Development of the online Propel community with a digital agency based in the U.S. +100% of U.S. LinkedIn followers in 12 months.

BtoB content market bringing together Latin America and international TV executives with a unique1-to-1 matchmaking format based on preferences.Digital advisor for the TV department marketing team: digital trends, SEO, SEA, SMA, marketing automation...Main missions:- Create and implement the marketing strategy of the event, based on the group's objectives- Manage the multi-channel communication plan (digital campaigns, emailings, social media, press, website...) with internal departments and external agencies- Provide sales tools to the commercial teams- Follow and report performances of the marketing plan

Boulogne-Billancourt Area, France

In charge of all partnerships & barter deals for our international TV Events - MIPTV (www.miptv.com), MIPCOM (www.mipcom.com) and MIPCANCUN (www.mipcancun.com):- Create a 6-month digital and print media plan to promote the next market- Negociate with our partners visibility for our events and balance the deal with services we can offer them- Adapt our message during the campaign: Early Bird rate, special operations, exclusive content, specific competitions...- Work hand in hand with the brand manager to include the media partnerships in the media plan- Keep the value of our partnerships within a pre-defined budget- Identify new partners (trade publications and international events) that could promote our markets- Brainstorm on new mechanics we can put together with our partners, especially for digital activations- Follow the contract validation process, from writing to final signing- Brief the creative agency and deliver in time all the assets to our partners- Work with internal departments involved in the logistics of the contract (press, publishing, registrations, web, finance, accommodation...)- Ensure that the formats of the campaign are online- Follow and report the performances of the campaign

Boulogne-Billancourt Area, France

Leader of professional, international tradeshows in the entertainment and real estate sectors.• Handle all marketing aspects including pricing, budgeting, global strategy and multi-channel communication of both MIP Cancun (November 2017) and MIPTV (April 2018)• Create a communication and pricing strategy around the creation of Cannes Séries (International TV Festival) in parallel of MIPTV

Région De Paris, France

Chupscom is a communication agency specialized in cinema, mainly media & brand promotions:- Brainstorming and advising on release/partnership strategy- Reaching out to potential partners- Pitching projets and mechanics- Negociating optimal deals for 3rd party promotions- Providing partners with all the assets they need- Briefing partners on creative guidelines- Handling approval rounds with the distributor- Reporting directly to international offices (UK or US)- Initiating and Implementing international promotions- Establishing durable partnerships with brandsProjects:# Despicable Me/UHU: International promotion with on-pack and media campaign# Ted/Axe Hair: Co-branded spots with digital campaign, community management using Ted# Hunger Games/Chupa Chups: In-store promotion for the Halloween period, ATL# Godzilla/Spotify: Focus on the soundtrack with an interview of Alexandre Desplat, strong support for the release of the movie# Interstellar/Synology: Promotion involving several etailers and ATL...

Paris Area, France

Chupscom is a communication agency specialized in cinema, mainly media & brand promotions.

Région De Paris, France

The MediaClub is an association of audiovisual professionals that numbers more than 700 members: managers, entrepreneurs, executives, creatives and professionals in the various media sectors, i.e. Television, Cinema, Music, New Media, etc.4 to 6 events every month (debates, dinners, conferences, evening meetings, seminars, etc.).

Région De Paris, France

Epicentre Films is a French movie distributor specialized in arthouse projects, working with directors such as Manoel de Oliveira: - Contacting theaters to distribute the prints- Negociating contracts (percentage of gross ticket sales, number of weeks...)- Providing theaters with promotional material (one-sheet, trailer, press kit, pictures...)- Managing the logistics to deliver the prints on time- Collecting the gross ticket sales numbers- Creating specific screening programs for schools- Organizing movie premieres (selecting a theater, inviting partners...)

Master, Cinema, Television And New Media

Activities and Societies: http://www.timedia.fr/

Mooc, Digital Marketing

Topics: New trends in Digital Marketing, Content Marketing, Inbound Marketing, SEO, SEA, Social Networks, CRM, Big Data, DMP

Film Studies

Licence, Film Studies

Activities and Societies: Lug Cinéma: http://www.lugcinema.com/