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I have worked in ad tech for 15 years, mostly focusing on business development, business unit management and international expansion. Over the course of my career, I have witnessed the rise of the Walled Gardens and the growing challenge for premium publishers and independent ad tech providers to compete against them. I have created ID5 to provide premium publishers and innovative ad tech vendors with a better identity framework to enable them to better compete against the closed ecosystems. I believe in openness, transparency, innovation and fair competition. If you share our values and want to make our industry more efficient by leveraging mutualised identity solutions, please get in touch.
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Co-Founder And CeoId5.IoLondon, Gb -
Co-Founder & CeoId5.Io Sep 2017 - PresentLondon, GbID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers. -
Global Business Development DirectorWeborama Jul 2015 - Aug 2017Levallois-Perret, Île-De-France, Fr -
Managing Director, France & UkWeborama Oct 2013 - Jun 2015Levallois-Perret, Île-De-France, Fr
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Managing Director UkWeborama Jan 2011 - Sep 2013Levallois-Perret, Île-De-France, FrWeborama is the European leader in technologies and data for online advertsing. Weborama operates across Europe through offices in Paris, Madrid, Amsterdam, Milan and Lisbon, and launched in the UK in 2011. Weborama is a public company traded on the Paris stock market and had revenue of 22.4M€ in 2011.
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General Manager, Data & Solution FranceWeborama Sep 2006 - May 2012Levallois-Perret, Île-De-France, FrManage the "Data & Solution" business unit of Weborama in France, offering campaign management and advanced targeting solutions to advertisers and agencies willing to manage and optimize their online investments
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Board MemberIab France Apr 2014 - Apr 2016Paris, Fr -
Managing DirectorHi-Media Uk Dec 2011 - Dec 2012Paris, Ile De France , FrHi-Media UK is a joint-venture between Hi-Media and Weborama, combining both companies' online ad sales assets in the UK. Hi-Media UK has exclusive representation contracts from premium publishers including Thomas Cook, the Football League, Visit London, Freeads, See Tickets and Dating Direct. Hi-Media UK offers branding and performance advertising solutions to advertisers and agencies willing to reach their marketing audience in a premium environment. -
Coordinator -Information CommissionIab France Apr 2009 - May 2010Paris, FrIn charge of coordinating the works of the "Information" commission (newsletter, IAB booklet, conferences, etc.)
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Business Analyst & ConsultantStartup Avenue Mar 2000 - Aug 2006FrIn charge of investment analysis for a leading early-stage venture capital fund / incubator (business plan analysis, market research, competitive and strategic project assessmentAlso responsible for consulting assignments on innovation-related issues for large Media & Marketing groups (strategy, new technologies, business models, organization, etc.) -
ConsultantDeloitte Consulting 1999 - 2000Worldwide, OoOracle Applications service line, specializing in CRM & e-Business modules -
Research AssistantGeorgia Institute Of Technology -Centre For International Busines Education & Research 1998 - 1999Atlanta, Georgia , Us -
Financial AnalystHewlett Packard 1997 - 1998Houston, Texas, Us
Mathieu Roche Skills
Mathieu Roche Education Details
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Georgia Tech Scheller College Of BusinessManagement Of Information Technology -
Icn Business SchoolManagement
Frequently Asked Questions about Mathieu Roche
What company does Mathieu Roche work for?
Mathieu Roche works for Id5.io
What is Mathieu Roche's role at the current company?
Mathieu Roche's current role is Co-founder and CEO.
What is Mathieu Roche's email address?
Mathieu Roche's email address is mr****@****ama.com
What is Mathieu Roche's direct phone number?
Mathieu Roche's direct phone number is +33 1 71 93 *****
What schools did Mathieu Roche attend?
Mathieu Roche attended Georgia Tech Scheller College Of Business, Icn Business School.
What skills is Mathieu Roche known for?
Mathieu Roche has skills like Online Advertising, Digital Marketing, Digital Strategy, Strategy, Business Development, Advertising, Digital Media, E Commerce, Crm, Web Analytics, Online Marketing, Marketing.
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