Mathijs Vleeming Email and Phone Number
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Mathijs is dedicated to empowering associations to thrive in the digital age by building vibrant, interactive online communities that drive meaningful change.With passion and enthusiasm, Mathijs supports member organisations in enhancing their impact through digital communication. As an experienced online strategist within the professional association sector, he possesses in-depth knowledge of associations, events, marketing, and online communities.With 20 years of experience at the “heart of professional community building” in the international association meetings industry at ICCA (the International Congress and Convention Association) as Director Marketing, and 3 years as a Community Strategy Consultant at community platform SaaS Open Social and Yard Digital Agency, Mathijs is on a mission to unleash the full power of communities with a purpose..At ICCA he led various projects leading up to a Director Marketing role: He centralized global marketing activities, promoted all ICCA events, managed Online Product Development Projects and the implementation of a CRM system, designed ICCA’s PR- and Social Media Strategy and built its active online community from scratch.In his role as Consultant Associations at Yard Digital Agency and Digital Community Trainer at De Nederlandse Associatie (DNA), Mathijs assists professional associations through consultancy projects and in-company workshops to discover the value of an online community. He collaborates to create online community strategies, guides organisations in launching their online communities, and fosters interaction and engagement within these platforms.He also serves as a board member of the Community Consultants Collective and as “Expert Contributor on Online Communities” for Association Meetings International.Outside work, Mathijs combines family life with Rock ‘n Roll life, being a proud family man with 2 kids and playing guitar in 2 semi-professional bands.
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Consultant AssociationsYunits Mar 2023 - PresentActivate your virtual community with Yunits!We believe in the power of a network. By connecting people, knowledge and experience start to flow. An active online community is a source of inspiration where members can enjoy the benefits of an online group of like-minded people every day.As a communications and community strategist I help associations unleash their full potential to facilitate and amplify member connection, engagement, and knowledge sharing, and thus increase their impact.**Powered by Yard Digital Agency**
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Consultant AssociationsYard | Digital Agency Mar 2023 - PresentUtrecht, Utrecht, NlYard is the market leader in digital communication and community solutions for associations and public organizations in The Netherlands. With over a decade of experience, Yard knows how to build an active online community as a source of inspiration and a safe place where members can enjoy the benefits of an online group of like-minded people every day. As a communications and community strategist I help associations unleash their full potential to facilitate and amplify member connection, engagement, and knowledge sharing, and thus increase their impact. -
Advisory Board MemberCommunity Consultants Collective Sep 2022 - Present -
Senior Strategy ConsultantOpen Social Feb 2021 - Mar 2023Amsterdam, Noord-Holland, NlAlways believing in the potential of online communities for associations, Mathijs is on a mission to unleash the full power of communities with a purpose, while also growing in the Community Strategist role for other types of mission-driven communities. In February 2021 he partnered up with Open Social on this mission.Open Social is #MadeToShare: It is an open-SaaS community platform by the community, for the community. Open Social is specialized in communities with a purpose, serving clients including Greenpeace and the United Nations, and has won several international awards.Open Social's vision: A pro-privacy, anti-monopoly and open web that inspires trusted connections and collaboration.Open Social's mission: Become the world’s leading community engagement platform that grows with the ambition of its users.Mathijs provides Community Strategy Consultancy services for Open Social and spreads the gospel on the added value of online community in his “Online Community Evangelist” role. Activities include speaking at sessions at GIAF, BIAF, The Meetings Show, FIEXPO, BestCities Community Cafe, Community Thrive by Community by Association, ICCA Congress and Association Expert Seminar, and IMEX. Mathijs is AMI Expert Contributor on online communities and has written articles published by ASAE, Association Meetings International, CIM Magazine, MeetingsNet, VM Magazine by De Nederlandse Associatie, and more.Roles:* Strategic Marketing Consultancy for Open Social* “Community Evangelist”: Speaking / writing on the power of communities* Developing community building strategies with associations and other communities * Solutions Consultant: Identifying functional community platform solutions -
Director MarketingIcca Jan 2016 - Dec 2020Amsterdam, Noord Holland, NlHeading the Marketing Division (5 FTE). As part of MT responsible for ICCA's global marketing strategy and activities. Leading role in the digital transformation of the organization. Tasks:Centralizing global MarCom activities, from strategy to executionPR strategy and crisis communication Event marketingImplementation of CRM System and Marketing Automation SoftwareArchitect and Product Owner of ICCA’s core online applicationsHighlights:Introduction of data-driven marketing for member retentionRepositioning the ICCA brandPioneering industry best practice social media strategy for eventsICCA 50-year anniversary campaign, including community activation and statistics reportCo-author of "Crisis Management for Meetings"Creating the ICCA PR Award. Jury member for Best Marketing AwardRedesigning and implementing a new Member-Only Portal -
Marketing & Communication StrategistIcca Jan 2014 - Jan 2016Amsterdam, Noord Holland, NlLeading ICCA's off- and online marketing and communication strategy; product development and project management,Managing 3 fte.Part of MT.
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Manager Marketing & PrIcca Oct 2008 - Dec 2013Amsterdam, Noord Holland, NlDeveloping and managing online marketing/communications and media relations strategy; product development and online project management. Part of MT. Daily management of a team with an internal Developer and a Marketing Executive. Worked in different positions at ICCA before taking the Manager Marketing & PR role: Corporate Database Researcher; Marketing Developer; Marketing Project Manager.
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Marketing Project ManagerIcca Nov 2005 - Sep 2008Amsterdam, Noord Holland, Nl
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Marketing & Communication ExecutiveIcca Nov 2002 - Oct 2005Amsterdam, Noord Holland, Nl
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Corporate Database ResearcherIcca Nov 2001 - Oct 2002Amsterdam, Noord Holland, NlDirect Marketing and Research into the Corporate Meeting Market. Database management in Access / SQL.
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Database MarketeerMarkit Media 2000 - 2001Combining and analysing different databases to identify target groups and create a Direct Marketing Strategy.
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Coordinator FlexpoolTbwa - Bridge Dms 1999 - 2000Managing and training a team of temporary (tele-) marketeers and coordinating international direct marketing activities.
Mathijs Vleeming Skills
Mathijs Vleeming Education Details
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University Of AmsterdamCommunication Science -
SrmOnline Marketing
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Icca CongressInternational Meetings Industry
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Amsterdam University Of Applied SciencesCommunications
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Amsterdam University Of Applied SciencesWelzijnswerk
Frequently Asked Questions about Mathijs Vleeming
What company does Mathijs Vleeming work for?
Mathijs Vleeming works for Yunits
What is Mathijs Vleeming's role at the current company?
Mathijs Vleeming's current role is Consultant Associations & Community Strategist @ Yard | Digital Agency.
What is Mathijs Vleeming's email address?
Mathijs Vleeming's email address is ma****@****icca.nl
What is Mathijs Vleeming's direct phone number?
Mathijs Vleeming's direct phone number is +312039*****
What schools did Mathijs Vleeming attend?
Mathijs Vleeming attended University Of Amsterdam, Srm, Icca Congress, Amsterdam University Of Applied Sciences, Amsterdam University Of Applied Sciences.
What skills is Mathijs Vleeming known for?
Mathijs Vleeming has skills like Marketing Management, Direct Marketing, Website Development, Social Media, Crisiscommunicatie, Public Speaking, Budgettering, B2b, Online Marketing, Trade Shows, Productmanagement, Digitale Marketing.
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