Hey, I'm Mathilda but my friends call me Mattis 👋🏽 Startup marketing - first time founder - life long learner - brand, business and marketing consultant for fast growing B2B (and B2B2C) companies. From my 8+ year experience working with different stages of B2C and B2B2C in Europe, America and Asia, I've learned that without the foundation, everything is harder. Internal alignment, prioritisation, sales, marketing, product development, hiring, scaling.. The reality you're facing: The B2B sales cycle is 6 to 9 months and consists of a buyer committee rather than a single buyer. 95% of your buyer is out-of-market and need to warmed up before being directly sold to. 81% of B2B decision makers choose the brand that first comes to mind. You don't succeed by chance. The solution you're looking for: With a standout positioning, clear messaging, a strategic launch plan and relevant content throughout the funnel you will 👉🏽 stay top of mind when your buyer is ready to buy. When moving back to Sweden I thought I had cracked the code from working with the big brands. "I know the process that will set your company up for success, no matter the industry or target audience". Little did I know. When I co-founded my first startup 4 years ago I learned what I couldn't see working in house or on the agency side: the strategy foundation might be similar, but the hands on implementation and prioritisation differentiate A LOT between a startup or scaleup and a well established brand. The Minimum Lovable Brand™ framework (the Go To Market version of MVP, but make it lovable 😎) is designed to fit the roller coaster of a fast growing startups, with a focus on both short term wins and long term growth. It enables: 👉🏽 effective launches, 👉🏽 attracts your Ideal Customer Profile (ICP)👉🏽 align teams internally and 👉🏽 is created to be further developed as your company is scaling. With one more piece to my puzzle I help fast growing companies B2B or B2B2C, to stay top of mind when their buyer is ready to buy. Digital native - based in Stockholm. Remote first. Happy to connect! bio.site/fyhrdigital mathilda@fyhrdigital.com