Founder, Chief Idea Engineer and Blue Carbon Solutionist From a vision on a SUP board at sea to fruition within 1 year, driving innovative projects and partnerships to turn ocean plastic into hydrogen, hack behaviour around oceans and create a seaweed bioremediation movement starting in Singapore and expanding to South East AsiaGuardian of Brand & Creative Director for all campaigns, utilise creative tools within social media, photography, audio and digital marketing to drive behavioural changeClimate KIC Coach and ACLP Sustainability TrainerChief Solution Engineer to design plastic to fuel and bioremediation, blue carbon projects, lead fieldwork including ecosystem, carbon and/or co-benefit assessments and field monitoring and working with local communities on data and knowledge collection.Facilitating engagement with government stakeholders to support blue carbon projects, including designing, preparing, implementing, and evaluating workshops, meetings and events.Leader of strategic direction and growth for Ocean Purpose Project’s Pasir Ris coastal resilience strategy and measuring impacts through robust KPIs and impact indicators.Represents Ocean Purpose Project in key public facing forums, conferences and meetings associated with plastic to fuel, coastal resilience.Works with project personnel, grantees, consultants, and others to ensure successful execution and facilitate coordination, communication, and regular reporting for Resilient Coastal Ecosystems team projects.Project Manager extraordinaire, magician and captain of a dynamic, motivated team of ocean conservationists who drives community among representatives of conservation organizations, universities, NGOs, corporations, and/or government agencies across AsiaDevelopment of baseline and monitoring methodologies under different carbon capture standards REDD+, Verra Carbon Standards and creation of nature-based solutions that combine science, indigenous knowledge and operational intelligence

• Starting and leading Straits Biopharma Foundation.• Driving Gardens@Straits & Healing@Straits initiatives• Building soil and water research collaborations with NTU's Asian School of Environment and Earth Observatory Singapore • Mobilising communities to drive a nationwide movement of gardens that heal. Ensuring deeper cohesion across races, ages and backgrounds. • Strong regulatory partnerships to grow medtech, foodtech, social and environmental impact of all Straits Biopharma divisions• Steering sustainability strategy across carbon sequestration of medicinal herbs, provision of free plant-based healthcare for needy, municipal climate plans and environmental footprint.• Promotion of diversity and equity, especially among staff. • Guardian of Straits Biopharma parent brand across multiple touchpoints- web, social media and global summits• Cultivating and consolidating robust relationships with plant-based ecosystem and researchers, leveraging expertise from within and outside to drive regenerative frameworks to sustainability • Establishing data baselines and benchmarks to prove social and environmental impact & carbon capture while ensuring Straits Biopharma Foundation is profitable• Creation of products and services native to the Foundation’s research garden• Staying informed of developments and trends within the sector• Establishing research relationships with Nanyang Biologics and NTU, driving media partnerships to publicise research findings• Driving communication, PR and partnership strategy for all divisions in plant-based biologics especially in tropical regions• Create and maintain a unified voice through both print and electronic media in collaboration with administration.• Manage and develop public websites by coordinating enhancements, appearance, and maintenance of all Straits Biopharma websites. Provide technical assistance to website stakeholders and editors to keep sites refreshed and reflective of latest research/program efforts.

Strategise and execute the entire digital and social media campaign for DBS Foundation Grant Call 2019- highest regional submissions, double the best performing year.Recruitment of social enterprises and startups in regional Asian Market through extensive sustainability networkCreate viral sustainability content (video, graphics, articles) across DBS' social media and digital platforms. Work with internal stakeholders (e.g. Studio, business, marketing, PR) to establish narratives, set content priorities, determine schedules, balance workloadsUtilise latest content marketing trends, new platforms for reaching audiences, crafting “out of the box” amplification strategies to garner new audiences towards sustainabilityAnalyse data analytics and content performance, working closely with the amplification team to ensure optimal performance Craft a content calendar and strategy for each day and pillar with specific focus on SustainabilityStrong regional project management skills with ability to move campaigns forward in a complex environment whilst actively managing multiple stakeholders and maintaining project budgets and schedules Train DBS beneficiaries for People of Purpose dragonboat event. Mentored youth at risk to race and win Gold & Silver in the DBS Marina regattaConduct fun training and sharing session with kids 5-12 yrs about DBS Foundation’s Social Enterprise Evoware, driving behavioural change around ocean plasticGenerate leads for DBS Foundation Social Enterprises by introducing them to potential business partners and clients, helping them to scale up their activitiesCultivate, curate and grow sincere relationships with DBS Social Enterprises making them advocates for DBS social impact objectives to increase engagement, grow brand ambassador behaviour and inculcate a strong followership across all social presences

As StarHub’s Community Management & Advocacy Programme Lead, I oversee the community management team as well as building a brand new social media customer advocacy programme.Goals:Harnessing the power of thousands of customers via social media feedback loop that drives change in StarHub. Responsibilities:Leading a team that combines social media customer service, proactive communication through building sincere relationships with customersAssist with creation, conception, and presentation of social media strategy and integrated marketing campaigns.Interpret the direction of strategy/planning and creative leads.Lead and coach Community Managers to fine tune day-to-day process for social media community managementRepresent the brand and work with internal stakeholders during social media crisesDefine and develop StarHub’s social media customer advocacy strategy amidst the wider Hub of InfluenceSource, monitor and manage evangelists and incentivize their involvement in the forums, blogs and social channels.Cultivate, curate and grow sincere relationships among StarHub customer advocates in community forums and increase engagement, grow brand ambassador behaviour and strong followership across all social presencesAnalyze the data collected from our community managers and social media presence to help find ways to make our services better.Provide competitive insights as neededChampion sustainability advocacy among StarHub customers & Hubsquad members- Drove Sunseap/StarHub service subscriptions for solar, organised Orang Utan Jungle school events with Nature4K to raise awareness of orang utans in Borneo, worked on E-waste recycling thought leadership & Customer Tree Planting Sessions

As Mediacorp Digital's first Community Manager, I strategise internal policy towards company-wide empowerment of our Social Media reps to create a healthy “pulse” of Mediacorp's hosted online community and social channels. Goals: Social media marketing, audience building, brainstorming dynamic new media collaborations with clients to tap onto Mediacorp's diverse media offering. Responsibilities:Helm a multi-department social media strategy to be the advocate of the Mediacorp Audience Community that fosters connections and relationships.Grow audiences by amplifying Mediacorp's efforts to connect with customers. Drive viewership to various online offerings such as Toggle, Digital Print and Mediacorp's combined Youtube, Twitter, Instagram, Weibo, LinkedIn presence. Develop new initiatives focusing on knowledge empowerment, transforming insights gained from community monitoring into a cohesive Digital Social Media Strategy that links the Content, Marketing and Product Dev teamsBuilding and maintaining network of diverse Influencers across customer segmentsLeading research into Social Media in Singapore and drafting internal white papers.Testing tools and evaluating emerging channels (e.g. FB LIVE, Snapchat), making recommendations for inclusion Provide Training across rank and file, corporate presentations and best-practice sharing Advanced Knowledge of LinkedIn, Facebook and Twitter audience activationBasic Understanding of Social Media Analytics Exceptional English writing skills in a personable yet professional tone that fosters meaningful relationships Flexible and agile working in a team or independently Ability to cut through "red-tape" and bypass complicated workflow hierarchies via unique personal charm Excellent production understanding and can pick up new tools quickly Ability to proactively handle conflicts, maintaining a compassionate, empathetic, helpful attitude

Primary ResponsibilitiesCreated digital TV products from established Mediacorp Channel 8, Channel 5 properties and invented IPs such as Sabo, the highly rated celebrity prank show on Toggle. Drove the creative process of Tv/Web/Non Linear productions from brief to execution and coordinated creative production and project management tasks (including project definition and documentation, casting, crew bookings, management of scope, planning and estimation, budget and communication) and coordinate projects to successful completion. Produced bilingual Content, Mandarin and English.To develop the Creative concepts to actual plan (story board, scamp, script etc.) and to supervise all stages of and execution and approval of these concepts.Formulate a team of “production ninjas” who can work lean while multi-tasking. Team building skills include:• Anticipate issues before they become problems; deal with problems gracefully• Ability to identify risks and escalate them as needed for support• Manage creative team meeting schedules; hold effective meetings with clearly stated goals and objectives• Work closely with crew, APs, post production teams to execute the delivery of each episode and make improvements to creative processes for continual improvement of project deliveryDevelop comprehensive production plans (storyboard, shot list, production requirements & procedures, etc.) which will correspond with project timeline and budget.Communicate with relevant company communication teams for approvals, brand guidelines etc and produce content for Mediacorp’s various 360 media platformsSupervise production and post production crew to ensure quality of the execution, adherence to brand, brief etc.

ResponsibilitiesFirst Producer to join Toggle, set up production facilities, initial channel offerings and was part of the start-up team that transitioned NGNBN governement initiative into a viable OTT product.Initial channel branding and conceptualization of Pay TV channels on 4 platforms: Smartphone, tablets, online and Smart TV.View www.toggle.sg for more informationCrafting and production of Interactive TV programs with text, graphics, online, app, game interactivesInternal Branding of station idents, on air promotions and trailer production for a wide range of my produced contentLiase with sponsors and media partners, National Archives of Singapore to promote programmes I have directed and producedProducing, Directing, Scripting, Hosting, Voicing, Filming and leading internal production of a wide variety of TV genres: Kids. Edutainment, Beauty, Fitness, Current AffairsConverging traditional TV medium with various forms of online and social media. For example, Fashion Basics has its online extensions with lookbook.nu, facebook and blogs. Well versed with a wide range of software and broadcast technology within the traditional broadcast radio, print and television industries.Series ProducedKids:Little Miss Millionaire (10 episodes)History/ Documentary: The Living Seas, Battle for Brittania (2 x 1 hour episodes)Lifestyle: Beauty Basics Fashion BasicsHot Bods Fit in the City No Fuss Food All Access

SYMPHONY 92.4FM: Read and presented a daily show on Symphony 92.4FM for 7 years called "Popular Classics", Mondays to Fridays 2pm-5pm938 LIVE: Read and Presented the news on 938LIVE for late night shifts during weekdays- 8pm-midnight and the weekend shows.Voice Over Artiste/ Radio Producer : Rio Olympics, PSB, Singapore Tourism Board, Tenet Sompo, Ion Orchard, Citibank, Nokia, Siemens, NSN, CK Tangs, Estetica, Symphony 92.4, 938LIVE, Sensasi Channel, Starhub, UniSIM, Tourism Malaysia, Ezycool, TVRI, SSO, SCO, Yong Siew Toh Conservatory, Fuse an, Air China, South African Airways, EDB, JTC, LTA, Zee TV, SingTel, OpenNet, Futuris, Genspeed, Innov8, Roof and Façade Asia.

Head of Sponsorship, Marketing, Newbies Recruitment, Merchandising, Events & IDBC representative for expat teams in Singapore

Idea conceptualization in the planning and implementation of internal communication media engagement and external branding programs. Develop communication plans and strategies to enhance company's public profile and image. Translating marketing objectives into creative multi-media strategies. Script a cohesive branding strategy for local media partners and clients.Foster and cultivate relationships with key media owners. Directing internal creative team and other media partners in the production of corporate videos, internet marketing, radio and TV advertisements and interstitials, branding collateral. Producer/Director of news and current affairs projects for Radio and TV.Support a network of Singaporean media companies with projects sourced; Familiarity with a wide range of software and broadcast technology within the radio, print and television industries.

ChannelNewsAsia - Current Affairs Producer and Documentary Scriptwriter for programmes such as Spring Singapore Blue Sky, The Medical Touch, Making it Big!, Health @ Desktop, Free Tibet, Wake Up Your Idea- Race and Music in Singapore.