Mathilde Arame Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Spearheaded 20,000+ clients and VIPs in their event experience – registration, guidance, requests and complaints.
• Ensured smooth activation/event operations by managing products, displays, logistics and guest services on site.
• Recommended marketing strategies about displays and activations to improve client’s experience and satisfaction.
• Chanel – Dior – Cartier - EXPO2020 – Bellaplage swimwear – Neom Beach Games – Formula 1 and more.

Dubai, United Arab Emirates

• Contacted and informed 2,000+ selected Chanel clients for the “Journey into the Allure” event.
• Assisted guests and VIPs with their registration, arrangements and provided a solution for all requests.
• Ensured high customer experience and guests satisfaction throughout the event and handled complaints.
• Maintained and updated work knowledge of the event details: procedures, arrangements, dates, location and more.

Dubai, United Arab Emirates

• Engaged with LinkedIn activities and processed all promotional activities: social media, newsletters and partnerships.
• Coordinated and managed 4+ corporate and marketing events (300+ guests) – marketing budgeting.
• Analyzed sales and projects’ data & KPIs to ensure client’s loyalty and great performance.
• Strengthened CRM with 100+ prospects, implemented and organized a new brand partnership.

Paris Area, France

• Improved website and traffic growth – Prestashop: landing page, 130+ product sheets and visuals.
• Fulfilled guest expectations and operated sales for a private sales event at a 5 star hotel: Le Brach, Paris.
• Consolidated Instagram’s profile – gained followers – content creation – engaged with community.
• Initiated newsletters, piloted a market study, data & KPIs analysis. Managed operational marketing: customer service.

Paris, Île-de-France, France

• Achieved a complete benchmark of 2 luxury Maisons at Galeries Lafayette.
• Designed a pop-up store’s VM: general plan, segmentation and purchases specifications.

Paris 01, Île-de-France, France

• Composed press releases/mailing and organized a contest with the community: created more brand engagement.
• Executed POS advertising with 7 unique niche perfumes, visual merchandising, sampling and sales advisor.
• Improved social media’s visibility – content creation and photoshoot for Instagram.
• Monitored customer experience, sales analysis and contributed to the new perfume’s marketing strategy.

Paris 06, Île-de-France, France

• Led and managed the promotional project for Christmas sales by adding gifts incorporating the brand image.
• Gained followers on Instagram with content creation – implemented a contest and a brand partnership.
• Assisted in materials selection for the new collection, processed quality control and inventory for 500+ products.
• Elaborated a market study, competitive intelligence, weekly report of marketing activities and sales analysis.

Sophia-Antipolis

• Developed the 4Ps marketing strategy for a new product conception called Toby - "A Smart Toilet Paper Dispenser."

Etoile Group, Dubai

• Mastered trainings about luxury standards: scenarios about requests, complaints and language standards.
• Performed as sales associate at 5+ Ralph Lauren Boutiques, corners and private sales throughout the UAE.
• Identified and conducted analysis of Ralph Lauren’s competitive intelligence.
• Contributed to the retail managers’ daily missions: strategic inventory, staff motivational speech and sales.

Master'S Degree, Fashion And Luxury Marketing And Management

MBA 2 - Student majoring in Luxury and Fashion Marketing and Management.

Bachelor'S Degree, International Business And Marketing, 3.9/4.0

Activities and Societies: Member for life of Tau Sigma National Honor Society and Phi Kappa Phi Honor Society: • Member of both societies.

Bachelor'S Degree, International Business

Bachelor - Student majoring in International Business.

French Baccalaureat

Scientific French High School diploma. Located in Dubai, United Arab Emirates.