International Marketing Project Manager
Current• Marketing > Manage online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO/SEA strategy development and brand awareness & Drive campaign management for client acquisition programs across multiple channels & Create content for corporate marketing collateral, website/blog/social media, and other initiatives & Articulate product and service offerings, key benefits and messages for use by sales and marketing & Create compelling marketing campaigns• Market Research and Competitive Intelligence > Conduct marketing surveys on current and new service concepts & Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to management• Lead Generation & Sales Enablement > Stays abreast of market trends & Create effective, compelling positioning, messaging, and sales tools & Execute marketing campaigns and analyze performance via CRM to drive new client acquisition & sales revenue• Project management > Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, tracking / monitoring procedures and communication to interested parties & internal clients> Manage creative production of online and offline marketing assets, graphic design, videoproduction and web development, from the initial concept to finished product and execution
