Mathilde Bonnelie Email & Phone Number

France

Geneva, Switzerland

TEMPORARY ASSIGNMENT • Designing administrative files for various contributors• Creating newsletters• Optimizing the database on Brevo• Developing digital communication strategy (comprehensive editorial plan, website audit, etc.)• Creating a press kit• Monitoring current trends• Coordinating a 360° communication campaign• Managing the budget allocated to communication activities while ensuring strict expense tracking• Designing and producing content (textual, photo, and video)• Designing and creating PowerPoint presentations

Lancy, Genève, Suisse

• Writing creative briefs for the agency's art directors• Creating strategic tools such as benchmarks• Establishing and maintaining relationships with external providers and clients• Project management and administrative follow-up of client files at the agency• Analyzing client requests• Responding to client inquiries and handling correspondence by mail and email• Competitive analysis to anticipate market changes and adapt visual proposals• Training on the Klaviyo tool for one of the agency's clients

Meyrin, Genève, Suisse

• Leading the implementation project of the loyalty program (training and use of the Bally CRM)• Organizing and managing marketing operations• Managing social media and engaging the online community: +600% followers on Instagram in 2 years• Developing and implementing marketing strategies (with the manager)• Designing, organizing, and monitoring events• Analyzing field feedback and client responses and identifying areas for improvement• Competitive analysis• Contributing to the creation of a client database• Writing newsletters and distributing them to subscribers• Managing database updates• Coordinating with sales teams to implement the marketing plan and ensure the success of operations• Participating in the preparation of monthly activity reports and presenting them to senior management• Monitoring the department's activity, producing marketing activity reports, and analyzing performance indicators• Updating content on the website• Managing and monitoring budgets allocated to various marketing activities• Writing and formatting letters, administrative documents, regulations, and procedures• Coordinating with external providers for the development of marketing projects• Writing various types of content for: website, social media, flyers, newsletters, SMS• Tracking KPIs: collecting data, analyzing results, and making recommendations• Managing relationships with communication agencies and external providers, ensuring smooth and productive collaboration• Coordinating internal and external teams to ensure the success of marketing campaigns• Creating and managing a marketing project calendar, ensuring deadlines are met and tasks are prioritized (using Excel for retro-planning)• Supervising and supporting interns• Leading meetings

Meyrin, Genève, Suisse

• Participated in brainstorming marketing/communication campaigns• Led the project for the implementation of the loyalty program• Wrote administrative documents, regulations, and procedures• Conducted competitive intelligence

Genève, Genève, Suisse

• Development and monitoring of the association's budget• Project / event management• Writing administrative documents and reports• Event organization• Community management

Veyrier, Genève, Suisse

• Designing an editorial calendar• Writing and creating content: flyers, LinkedIn, Facebook• Managing social media and engaging the online community on LinkedIn and Facebook• Developing various communication materials: brochures (InDesign)• Competitive analysis

Master Of Science - Ms Marketing & Digital Communication, Marketing, Communication

Licence 3 Science De L'Information Et De La Communication, Science De L'Information Et De La Communication

Baccalauréat, Sciences Économiques Et Sociales, Admise