Speciality and Fine Foods Importer www.miniitalia.ca

- Business plan correction and validation- Mentoring and needs defining: Brainstorming- Branding consulting- Cost control precedures creation and support

Key Responsibilities:• Manage and coached the store work force of 5 sales professionals and administrative staff• Implement sales strategies to the specific requirements of our industry• Achieving sales and margin objectives at store level • Produce traffic analysis, conversion rates and budget P&L contingencies • Further the emphasis on client service excellency and in store customer experience• Hiring tasks to fill in key positions in store

MARCHÉ TRANSATLANTIQUE INC. (Distributor of high end food products - Food service Industry)Montreal, Quebec 2006 – 2011: Key Account Manager, Quebec Achievements:• Annual average of +8 % sales increase • Average yearly margin target achieved over the course of 5 continuous years• Developing and implementing new sales strategies and shipping cost optimizationKey Responsibilities:• Successfully negotiate contracts with key hotel chains and purchasing centers like Metro• Implement new sales strategies tailored to the needs of the territory: Product margin vs shipping costs vs ordering minimums within the territory• Train new recruits in internal sales• Carry out product demonstrations in clientele• Manage outstanding accounts payable in order to increase company cashflow• Expand customer base by attending national trade shows

Achievements:• Annual average of +9 % sales increase• Average yearly margin target achieved over the course of 2 continuous years• Manage the aftermath of the SARS crisis on the Ontario sales territory• Acquisition and development of a new major client account in the Maritimes: RCR Hospitality GroupKey Responsibilities:• Manage crisis and change management (SARS)• Set and meet objectives in maintaining the client portfolio and sales increase• Expand sales to a new territory – the Maritimes