Mathilde Bruun Larsen Email & Phone Number

Copenhagen, Dk

Copenhagen, Dk

København, Hovedstaden, Danmark

As part of my current role at TDC Erhverv, I am responsible for planning and implementing paid digital media activities and campaigns. My primary focus is on leveraging social media platforms (mainly LinkedIn and Meta) to drive engagement and conversions to both campaign and always on activities.I manage and optimize customer experiences by using Salesforce Marketing Cloud forms, landing pages, and automated email journeys, ensuring seamless lead generation and engagement through triggered communications.I also oversee the optimizing of TDC Erhvervs online presence via Search Engine Marketing (SEM) and Search Engine Optimization (SEO).Furthermore, I oversee the collection of email permissions and work towards achieving the brand's targets in this area. To accomplish this, I implement gamification techniques (using Playable) to create compelling content and games that encourage users to grant us "permission to speak".

København, Hovedstaden, Danmark

In this role, I planned and executed B2B email marketing campaigns to both small and medium sized businesses (SMEs) and larger enterprise clients.My focus was on both retention and lead generation: Creating customer satisfaction and loyalty via engaging, relevant and personalized email content and 1:1 campaigns such as email Triggers and Onboarding- and Nurturing email flows. Hereunder designing and copywriting email content.I also worked (as I continue to do in my current work) to maintain email permissions and expand the database via SoMe channels, our website and seasonal initiatives (such as gamification: competitions, surveys etc.).Main work areas:Paid Media Marketing ; Performance Marketing : Email Marketing ; Customer Relationship Management (CRM) ; Permission Marketing ; Lead Generation ; Retention Marketing

København, Hovedstaden, Danmark

This was a maternity cover position with a fixed end-date.I worked on various projects within Pandora's Global Email Marketing Team: - Campaign email creation and strategy (optimized to reach specific audiences and segments, use of A/B testing and personalization initiatives).- Cross-Functional strategy alignment with Pandora's own channels (Social Media, Website, PR & Retail).- Responsible for email content update process for Automated/Program emails.- Responsible for email layout in roll-out of new ESP / CDP (Bloomreach)- Providing training to Pandora's local markets in use of new ESP.

Paris, Ile-De-France, Frankrig

End to end management of members on the Toluna Influencer platforms in the Nordics. From lead acquisition (affility marketing) to community management, social media management, content creation and organization of digital initiatives globally across all the Toluna markets.

Copenhagen, Capital Region, Denmark

Coordination of global email marketing campaign processes in the Global Marketing department.- Manage timelines for global email campaign creation.- Creative campaign creation - Manage creation of Always On / Evergreen content for ad hoc campaign emails and automation.- Cross-functional teamwork to align email content with all Pandora's owned channels.

Københavnsområdet, Danmark

- Marketing three luxury brands in Scandinavia: Giorgio Armani make-up and Diesel and Cacharel fragrances.- Developing and executing 360º brand strategy and activation in three markets.- Presenting results and strategies to internal and external stakeholders.- Mastering and maintaining the brand identities.- Analytical analyses of brand performance and reporting to HQ in Paris.- Constructive internal & external stakeholder management to reach best visibility for the brands. - Developing creative materials for on- and offline purposes.- Managing production of all Scandinavian fragrance Christmas boxes (Xmas 2019) - Budget management and P&L of three brands in three markets.

Copenhagen

- Responsible for developing La Roche-Posay's make-up range in the Nordics; hereunder executing a 360 degree marketing strategy of launching the category in Finland (spring 2018). - Support to Product Manager on La Roche-Posay's large franchises: Acne and body.- Responsible for several brand related projects: Coordinator on sample & tester packages for Nordic pharmacies and the Nordic La Roche-Posay Christmas campaign (Xmas 2018). - Budget management- Profitability analyses related to product launches.Responsible for PR strategy and POS material creation for the cosmeceutical brand SkinCeuticals in Scandinavia (sold only at aestheticians)

Paris-Området, Frankrig

- Written content creation: Newsletters ; Professional Articles for LinkedIn, blog and website.- Maintenance and development of content for website.- B2B stakeholder mangement. - Translations FR <-> DA / FR <-> EN.- Tele-marketing to potential clients.

Paris, Frankrig

- B2B Stakeholder Management.- Digital Content Writing- Translations and Interpretations

Dk-2100 Copenhagen

Marketing international aesthetics and pharmaceutical brands in Scandinavia:- Dermatology / Skincare: Complete range of iS Clinical cosmeceutical skincare products and Biophora Peels.- Plastic Surgery: Silicone and saltwater implants, liposuction and lipofilling accessories and tools.- Orthopedic Surgery: Cleansing systems, Drills, Surgical blades and Shavers. Job tasks:- Organizing press events, exhibitions and product launches.- Coordinating translations.- Authoring newsletters.- Graphic design and setup of posters, brochures, newsletters etc (in InDesign & Photoshop).- Stakeholder (B2B & B2C) Management: Suppliers ; Clients ; Internal Sales Consultants & Customer Service.- Screening candidates for vacant positions and initiating contact.- Organizing recruitment sessions.

Torvehallernekbh, Dk-1360 Copenhagen

A XOCO by Anthon Berg is handmade Danish luxury chocolate.While studying at CBS, I worked with sales of luxury confectionery and spirits at A XOCO's outlet at the food marketplace TorvehallerneKBH. Providing solid customer service in Danish, English and French in a busy environment. Organizing and participating in tasting events and lifestyle fairs.

Torvehallernekbh, Dk-1360 Copenhagen

Full-time employment during my gap year. Daily co-operation and administration of the outlet in TorvehallerneKBH. Sales of luxury confectionery and spirit products.

Marne La Vallée, Chessy, France

Summer Sales AssistantSales experience with convenience products.Servicing international customers in French and English.Working within a large multicultural team.

Dk-3400 Hillerød

Selling luxurious chocolate products and serving clients in the shop's café.

Cand.Merc.Int / Master Of Science In Business And Development Studies, French

Governance and Development Business Strategy in Developing Countries and Emerging Markets Consumer Culture Theory Globalization.

Bsc, Business, Language And Culture, French

Microeconomics Macroeconomics Quantitative Business Research Area Studies: Politics and Culture in Francophone countries (in French).

Semester Of Exchange, Courses In Business Administration And Social Sciences

Courses taught in French: Communication Marketing Économie du travail (Labour Economics) Sciences politiques (Political Science) Droit du.

Mathematical Student, Mathematics A, French A, Physics B, Chemistry B,