Mathilde Bétinas Email and Phone Number
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Doing what I love each day so I will never work another day.Head of Business Development, Sales and Partnerships with an international background in the consumer goods and luxury industries in Europe, Singapore and Hong Kong in Retail, Ecommerce, Travel Retail, Flash-Sales, Wholesale, Spa & Hotel Amenities industries.A strategic mindset to connect the dots in ambiguous and fast-paced environments while leading and building strong BD, Sales and CRM teams to go above and beyond the yearly target and KPIs. Keeping the customer journey, deliverables and brands partners satisfaction at the heart of all actions to build successful long-term partnerships within a circular economy frame is in my DNA.
Onthelist
View- Website:
- onthelist.hk
- Employees:
- 136
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Business Development And Partnerships DirectorOnthelistHong Kong -
Head Of Business Development & PartnershipsOnthelist Jan 2024 - PresentHong Kong , Central, Hk- Managing a 9-digit sales budget and structuring Sales/BD/Partnerships strategies accordingly across 15 weekly omnichannel events - Lead and nurture a team of 6 - New Partnerships: scored 15 new partnerships bringing more than 300 new members across Banks, Telecom, Transportation, F&B, Luxury Hospitality, Corporates and Chambers of Commerce- New business model: Marketplace concept in a flash-sales environment, private Charity sales aligned with B-Corp values- APAC/Dubai market support by sharing insights and sales expertise with other markets during monthly reviews- CSR: representing OnTheList via talks/conferences and being part of the B-Lab HK community in HK -
Head Of Business DevelopmentOnthelist Mar 2022 - Dec 2023Hong Kong , Central, Hk• Develop, monitor and execute regional sales and growth strategy, across categories and channels with more than 600 brands• Manage a 9-digit sales budget and drive the sales strategy to exceed target • Represent OnTheList as the top relationship lead with partners during the development phase; support BD team to forge and structure partnerships that not only deliver on the KPIs of both the company and the partner but also delights OnTheList members • Nurture business partnership with partners to build long-term collaboration which can be expanded from regional to APAC level. Support other markets with cross border deals and drop-shipping collaborations with oversea partners • Structure deals, manage weekly flash-sales deals on the strategy and operational sides (physical, digital, omnichannel, private/public events and working on the event planning, operations/logistics/merchandising/marketing) and annual agreements with top luxury brands to secure a healthy pipeline to reach yearly sales target, requiring to take fast decisions while dealing with ambiguity to map out forecast• Manage and grow a team of 5 • Build and lead a team of high sales performers- set KPIs, conduct performance review, coach new recruits and build team spirit around goal achievement and passion• Build CRM/Loyalty Partnerships with Banks & Corporate, new Collaboration Models then draw strategy and action plans• Articulate partnership business needs, visions and strategies by providing relevant insights and data analysis to internal stakeholders• Collaborate across all internal departments (Operations, Ecommerce, Marketing, CRM, IT, Finance, CS, Retail/Floor) to build unique and valuable opportunities for all partners depending on their needs and internal guidelines. Project Management to ensure perfect execution and follow-up on each event to protect brand equity • Represent OnTheList as Speaker during conferences/Webinars (HKTDC, AMEX) -
Apac Business Development ManagerOnthelist Jan 2021 - Mar 2022Hong Kong , Central, Hk- Team Management: Lead a team of 7. Recruitment, onboarding and coaching of BD team. Directly report to CEO and CFO- Business Development: 60 new brands acquired in 2021 in Beauty, Fashion, Watches & Jewelry, Luxury Hospitality (staycation and cruises), Experiences (Beauty treatment)- Luxury Watches & Jewelry Event Management and innovation: 3 in-store events at the client boutique in luxury malls, 1 private event in a luxury hotel ballroom- Key Account Management: Manage a portfolio of more than 250 brands across different categories to ensure a weekly frequency of 10-15 flash-sales events offline/online/omnichannel, post-mortem meetings with brands to improve overall sales revenue and ST for future events, define and work alongside brands for communication strategy to ensure strong traffic and conversion rate, be the main POC for brands and for internal teams to lead projects - Launched new South Korea market by securing luxury events - Launched new special projects: Charity online sale, Permanent private Staff/FF platform, Event format for luxury W&J, Logistics solutions for overseas brands, Fine Dining private experience, In-store private experiences for VIP members, Social Media campaigns ''OTL Trials'' and Live Streaming- Public speaker at HKTDC March 2021 webinar “The Perfect Storm: Future-Proofing Your Fashion Business”- CSR: Organization and hosting of the Sustainability Webinar Series in Hong Kong with panel of speakers from L’Occitane, Swire and Kipling - Corporate Accounts: liaise with accounts in Banking, Audit, Finance, Hospitality for CRM and sales events -
Business Development ManagerOnthelist Dec 2019 - Jan 2021Hong Kong , Central, HkDirectly report to CEO and CFO, manage 1 BD Executive- Key achievement: triple-digit growth 2020 vs 2019 GMV- Business Development- 60 New Brands acquired across different categories such as Beauty, Watches & Jewelry, Fashion, Lifestyle and Luxury Hospitality- Key Account Management to strengthen existing relationship with more than 200 brands in the following industries: Luxury Watches & Jewelry, Fashion & Leather Goods, Beauty & Cosmetics, Home & Lifestyle, Hospitality & F&B, Eyewear & Accessories, Kidswear and Footwear - Corporate Accounts: Opened new accounts and liaise with partners in Banking, Finance, Audit, Consulting, Luxury Hotels and Resorts, Chambers of Commerce, PR-Communication- Launched Staycation category- Launched new online cross border model between HK and SG- Conduct in-depth APC market research to identify business opportunities and assess viability of business partnerships/projects- Leverage industry contacts for strategic intelligence and business opportunity identification- Work closely with Operations, Marketing and E-Commerce teams to coordinate offline and online projects -
Sales ManagerCochine Ltd Jan 2019 - Oct 2019London, GbManage sales in all markets (North America, Europe, Asia for Retail/Wholesale/Travel Retail). Directly report to MD and Founder, manage 2 sales agents and 1 sales executive.-Sales budget: Plan the yearly sales budget and monthly sales forecast per area and per account, Commercial planning and strategy-Account Management: Manage and build relationship with key buyers/5-Star Hotels (Four Seasons, Mandarin Oriental, Grand Hyatt)/independent and luxury department stores (including Harvey Nichols) representing 150 POS across 17 countries. Review sell-through data and issue weekly and monthly sales reports. Review pricing and margin for each account/market. - Business Development: Opened new accounts in Malaysia and Japan (150 Spas). Opened new accounts with Lagardère Travel Retail and LOTTE Vietnam- Market research travels (China, Singapore and Japan). Negotiation with Distributors-Travel Retail: Manage business in Vietnam with DFS, in HK airport with Lagardère and secured a launch in a pop-up space with LOTTE at Nha Trang Airport-Hotel Amenities: Liaise with a third party to review design, sales performance and pipeline. Launch with Vinpearl Luxury Hotels in Vietnam and M Gallery Ho Chi Minh-Brand Visibility: Create/implement VM guidelines & planogram- Ensure the right visibility at store level- Retail Operations. Secured advertising space in Landmark HK for 4 months. Worked with the team on a Retail/VM bible-Product training: Create training manual- Organize regular training sessions with Retailers’ Sales Teams-Marketing/Events: Plan the Marketing activities for the year and review the marketing plan with each retailer/sale agent- Prepare Sales/Marketing presentations for internal/external needs- Secure partnership programs, brand events-Sourcing/Production: Product development- Stock allocation per market and balance stock across 4 warehouses- Work with the team on new GWP items based on retailers’ feedback -
Senior Sales & Marketing ExecutiveCochine Ltd Jun 2017 - Dec 2018London, GbOversee and manage Sales & Marketing in all markets by continuously monitoring account performance, tailoring account strategies & action plans. Manage 3 sales agents, report to MD. Manage yearly/monthly sales forecast (global/per market). *Account Management: Main point of contact with all buyers/distributor across all regions (40 accounts in Europe, US, Asia & Africa) and ensure high levels of account satisfaction- Advice and plan the replenishment of products with the retailers, ensuring optimal product mix / assortment policy- Order management- Monitor the stock as well as the sell-in/sell-out, draw action plan to strengthen the sell-out- Recommend, set up and follow incentives and promotions- Manage phase-in/phase-out process for all regions- Coordinate and/or execute administrative tasks for the follow up of the commercial activity- On top of the regular visits, perform quarterly formal meetings with key retailers in Singapore and Macau and biannually for HK key retailers- Develop existing and potential business (opened new accounts in Taiwan, HK, SG, Germany, Sweden and Africa) in Retail and Travel Retail*Hotel Amenities : Liaise with a third party to review design, sales performance and business development. Launch of the line at Mandarin Oriental Landmark HK*Visibility: Create and implement Visual Merchandising guidelines- Retail Operations- Improve and increase the brand presence/shelf space when possible- secure advertising space- work with team on POS material.*Training: Organize and implement regular training sessions with Retailers’ Sales Teams, create training manual*Marketing/Events: Create and implement Mktg plan- Secure partnership programs, brand events in HK, Macau, VN and SG to increase brand awareness- Represent the brand during trade shows and fairs in HK & Singapore-Create all Brand/Mktg/Sales presentations*Manage stock inventory levels across 4 warehouses*Market intelligence- Ad hoc admin duties -
Sales And Marketing ExecutiveCochine Ltd Jan 2016 - May 2017London, GbSales & Marketing• Account Management/BD: maintaining and further developing relationships with Wholesale clients/sales leads• Ensuring alignment of wholesales operations to the company’s overall goal• Order processing: main point of contact for buyers/purchasing departments• Managing and re-balancing stock levels across 3 warehouses• Performing sales analysis and gathering market intelligence for management review• Conducting regular reviews of retailer performances to ensure marketing and promotional activities increase business growth• Traveling as needed to meet with buying teams/conduct store training and market visits to key stores• Communicating the marketing plan to our teams in UK, US, Europe and Asia• Managing and arranging promotional and collateral materials to retail doors: in store staff training, GWP promotional offers, in-store marketing material, sampling activities• Working with the accounting team on invoicing / payment reconciliation• VM: creating guidelines to be sent to local teams, store visits, worked with contractors to design the new counter at DFS Hanoi AirportPR & Events• Contributing to the brand visibility by securing press coverage and participation to events in HK/Macau (Carat*London, Harvey Nichols, Bydeau, Four Seasons Macau & Indigo Living)• Participated to the organization of the Press Event in Hong Kong for the launch of the new fragrance• Manning the booth-Representing the brand during trade show and fair in HK & SingaporeSourcing & Production • Working closely with the Sourcing & Production Manager and the MD on the production quantities forecast• Working with team to develop new products and fragrances, liaising with manufacturer based in France E-Commerce• Managing all online orders through Shopify, handling customers enquiries• Coordinated the project for the revamp of the company website by working closely with the MD and a US based Consultant -
Sales & Customer Service ExecutiveLgm Limited Aug 2014 - May 2015• Overall in charge of French, English, Italian, Spanish and German speaking markets• Handling customer enquiries, feedback and pricing quotations for B2C and B2B segments• Growing a healthy sales pipeline to achieve sales goals • Managing of high quality relationships with clients, resulting in a good number of repeat customers and referrals • Maintaining high standards on all online sales platforms to ensure a high rating (4 Amazon accounts, 5 Ebay accounts and 4 standalone websites)• Order processing (MAGENTO software) and stock management • Creating the packing lists for the French and the English warehouses, updating the tracking numbers on the different platforms• Handling all Paypal disputes and the Q&A sections on our websites• Analysing customer feedback to improve overall service quality and the listings• Coordinating of overall sales process across different functional teams
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Regional Consultant (Visual Merchandising/Luxury Retail)Hrnet One Mar 2014 - May 2014Singapore, SgSince 1992, HRnet One has been a recognized and much sought after brand in the human capital management industry in the Asia Pacific. Adding value at every stage of the cycle, HRnet One today provides end-to-end solutions ranging from talent acquisition, talent retention to talent management/development.At HRnet One, we believe in working alongside our clients in an enduring partnership towards successful closure. We listen, we connect and we identify the best solutions for our clients. Fueling HRnet One's success is a dedicated team of professional consultants committed to providing the highest level of service standards. Drawn from a broad spectrum of industries, our consultants possess the right combination of business, consultancy and search expertise.With 500 consultants and more than 300 partners, HRnet One has operations in 8 countries and 10 cities across the Asia Pacific - Japan, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand and Korea. -
Sales Executive For French, English, Italian, Spanish, Portuguese, German Speaking MarketsIndia Herbs May 2011 - May 2013Since May 2011:Overall in charge of French, English, Italian, Spanish, German, Portuguese speaking marketsSetting and monitoring of sales targets, while driving sales to consistently meet and exceed expectationsGrowing a healthy sales pipeline to achieve sales goalsManaging of high quality relationships with clients, resulting in a good number of repeat customersCommunicating professionally with both internal and external clientsDeveloping and implementing of strategies to maximize revenues and gross marginsBuilding and managing a network of distributors and business partnersAnalyzing customer feedback to improve overall service qualityCoordinating of overall sales process across different functional teamsConducting market research and benchmarkingOrganizing and implementing monthly marketing events September-October 2012:Coordination of the organization of Talks in Singapore about natural healthcare, on a monthly basis with Ayurveda practitioners and yoga teachers. My focus is to create more awareness about how to improve our health on a daily basis with natural remedies, yoga and meditation. -
Part-Timer During The Annual Private SalesMauboussin Nov 2011 - Nov 2011Paris, FrEach year in Singapore, the Annual Private Sales are organized for the VIP customers. Vintage and new collections are sold during this event. VIP customers can have access to items which are usually not available in Asia. I helped Mauboussin-Singapore as a part-timer. I was in charge to control the goods stock, goods workflow. I was asked to help the Mauboussin Experts by giving them the back-up support they needed to focus on their sales. I had the privilege to have a glimpse of the spirit of this prestigious French jewellery brand and it was a really good experience to discover the high jewellery industry in South-East Asia. -
Roxy Supervisor-7 Months. Senior Sales Associate-2 Years At Boardrider Quiksilver Champs-ElyséesQuiksilver Europe Mar 2008 - Oct 2010Saint Jean De Luz, FrField experience in an international environment : VM, customer service in an international environment, stock management, stock take, opening/closure of the store, cashier, team management, event support. The Champs-Elysées store is the flagship of Quiksilver Europe thanks to its prime location and sales turnover. Special events were launched there : *The Tony Hawk Show*Sam Davis signing session (I wrote an article about Sam Davies, published on the European Roxy website)As a reward to my sales contribution, I have been to the « Quiksilver Invitations » program which gives the opportunity to visit the European Headquarters and the suppliers working with Quiksilver. -
Chief Product AssistantSig Jan 2007 - Jun 2007Le Lignon, ChInternship- Support the launch of a new gas pricing structure for the Canton of Geneva:•Internal and external communication with a communication agency : internet and intranet website, flyers, poster, booklet•Elaboration of product details and sales pitches•Organization of the internal training program for a hundred employees•Benchmarking and secretarial work -
Marketing AssistantRozenblit May 2002 - Jun 2002During two months, I would follow the whole launch process of the new range of brush products of Mr. Clean, in France. I organized a focus group in Marseille, to test the new products and gather relevant information about the customer perceptions, expectations and behaviour.
Mathilde Bétinas Skills
Mathilde Bétinas Education Details
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Hec MontréalMarketing & Leadership -
University Of Lille 1 Sciences And TechnologyInternational Marketing -
Accademia Italiana, FirenzeDrawing. -
Lycée Saint Joseph AvignonBaccalaureate
Frequently Asked Questions about Mathilde Bétinas
What company does Mathilde Bétinas work for?
Mathilde Bétinas works for Onthelist
What is Mathilde Bétinas's role at the current company?
Mathilde Bétinas's current role is Business Development and Partnerships Director.
What is Mathilde Bétinas's email address?
Mathilde Bétinas's email address is ma****@****ail.com
What schools did Mathilde Bétinas attend?
Mathilde Bétinas attended Hec Montréal, University Of Lille 1 Sciences And Technology, Accademia Italiana, Firenze, Lycée Saint Joseph Avignon.
What are some of Mathilde Bétinas's interests?
Mathilde Bétinas has interest in Writing, Art, Your Vision Of The World, Africa, National Culture, Museum, Discovering, Photography, Every Month, Russia.
What skills is Mathilde Bétinas known for?
Mathilde Bétinas has skills like Marketing, Entrepreneurship, French, Sales, Sales Management, Retail, Event Management, Team Management, Public Relations, Management, Market Analysis, Business Strategy.
Who are Mathilde Bétinas's colleagues?
Mathilde Bétinas's colleagues are Marcos Slaviero Filho, Queenie N., Chris Lee, June Chong, Stephanie Lok, Cicy Wan, Jon Chan.
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