En charge de l'ensemble des activités Marketing et Communication du groupe enoéMarketing stratégiqueElaboration de la stratégie marketing globale (Vision globale, arbitrage des offres, priorités de développement, objectifs de croissance par segments...)Etudes de marché (AgriPV, Autoconsommation, H2, Ombrières, Flottant...)Développement des offres (énergies / marchés / personas)Formation interneCréation de contenus (supports commerciaux / corporate / financement / formation...)Mise en place des Go-to-marketLobbyingReportingMarketing d'acquisitionGénération de leads pour l'ensemble des forces commerciales du groupe (canaux onlines et offlines)Pilotage des campagnesElaboration de funnels d'acquisition onlineMise en place d'un CRM (Hubspot) et déploiement pour l'ensemble des équipes opérationnellesReporting et suivi du ROI (coût par lead / puissance moyenne par lead / coût moyen d'acquisition par typlogie de projets...)CommunicationElaboration du plan de communication annuelProduction de contenus web et print Gestion de l'événementiel (Salons, conférences, sponsoring, inaugurations, événements exclusifs, séminaires internes...)Animation des réseaux sociauxCommunication clients (mise en place d'un process de gestion de la relation client)ReportingRelations PresseGestion de la communication interne du groupe (newsletters, afterworks, communications corporate)

Delivering a wide range of Marketing & Communications services such as : branding, marketing strategy, communication plan, community management, marketing automation, website design, business development support, lead generation campaigns, events...

Definition of new value propositionsDefinition and operation of Marketing plans for each value proposition within the divisionDefinition of "go-to-market" plans for the value propositions Creation of Marketing campaigns for the promotion of the division's products and services to prospects and existing clients through tailored plans and channels Content creation and management (PR, articles, newsletters, digital communications...)Support to the Account Management team through the creation of tailored content : decks, marketing tools, studies, case studies, infographics, videos, brochures, eDM, digital content...Monitoring of competition and clients' behaviorsManagement of events sponsoring (Financial services events such as Money20/20 Europe & US / Mobey Forum / Monex Summit / MPE / Trustech / Seamless Europe & ME...) Organisation of exclusive events for prospects and clients (roundtables, breakfast clubs, workshops...) Management of awards applications (The Loyalty Awards, MPE Awards, Monex Awards, The Financial Services Awards...)

Responsible for the Marketing strategy of the company Market analysis and definition of development plansCreation of promotional campaigns to generate leads from clients & prospectsResponsible for Marketing & Communications plans and roll outSupport to the Account Management teams (production of dedicated content, strategies to increase recurring revenues...) Budget Management

Account Manager for European and Middle East accountsDefinition of the business development opportunities worldwideMarket analysis of 60 countriesDefinition of the commercial planDefinition of the business development strategy per regionLead generation campaigns through multiple channels (LinkedIn, MailChimp, SalesForce...)Responsible for technologic and strategic partnerships (acquirers, processors, POS providers...)Creation of Marketing content

Definition of the company's ecosystem to improve the business development strategy Market analysis of specific sectors and regionsMonitoring of competition and technology

Consultante freelance en Marketing & Communication Création d'identités visuellesCommunity ManagementCréation de contenus (brochures, flyers, infographies, dossier de presse, articles blog, vidéos...)Gestion de site webPlan de communicationPlan de prospection Organisation d'événementsRelations Presse