Mathilde Deschodt Email & Phone Number

Manchester, England, GB

Leeds, England, United Kingdom

• As International Digital Campaign Manager, I am responsible for the implementation of international clients’ digital strategies across channels and platforms.► Project management
• Acted as project manager for international SEO, PPC and optimised translation tasks. Provided the team with clear briefs and ensured open communication throughout the project.
• Ensured timely and high-quality completion of all activity within allocated budgets.► SEO
• Completed SEO optimisations for international clients tailored to their marketing funnel: keyword research, on-page optimisation (meta data, HTML headings, keyword insertion, internal linking…), informational content.
• Tools used: Semrush, Google Ads Keyword Planner, Searchmetrics, Similarweb► PPC
• Carried out PPC and paid media related tasks: search campaigns localisation, ad campaign text creation, keyword creation, search term review, landing page review.

Leeds, England, United Kingdom

Manchester Area, United Kingdom

• Created innovative copy delivering clear brand tone (website, marketing emails, social media, category copy, product copy).
• Reviewed, proofread, and edited copy created by the team on a daily basis.
• Conducted on-page SEO optimisation across categories and product pages.
• Carried out translation requests for the wider business (PPC, UX, marketing content, press releases...)

Paris, Île-de-France, France

• ► Namibie is a branding agency specialised in Brand Naming and Verbal Identity: https://agencenamibie.com
• Created brand names and carried out checks before trademark registration.
• Contributed to verbal identity projects (brand platform, tone of voice, positioning).

Paris, Île-de-France, France

• ► Edelman is a global communications firm. During my internship, I specialised in Social Media Copywriting, Strategic Planning and Project Management.
• Created an editorial calendar for the agency, wrote and published content across their social media platforms (LinkedIn, Twitter, Instagram) based on four content pillars: case studies, client wins, the agency culture.
• Conducted brand audits, benchmark analyses and target analyses in various sectors (Corporate, Consumer, Public Affairs, Reputation Crisis, Influence, Social Media…).

Manchester Area, United Kingdom

• ► Managed a team of 10 customer service assistants► Results: increase in the customer satisfaction rate on Trustpilot from 3.8 to 4.4/5 in less than 6 months
• Demonstrated excellent written communication skills in English and French through email and social media (Instagram, Twitter, Facebook).
• Organised training sessions and designed tutorials.
• Carried out a competitive analysis to find out competitors' best practices.
• Crafted a variety of customer service templates in English and French aligned with the brand tone (emails, DMs, comments, review replies, FAQs).
• Designed guidelines to reply to public comments on Instagram, Twitter, Facebook, TrustPilot and Google Reviews.

Manchester, England, United Kingdom

Manchester Area, United Kingdom

• Produced teaching materials according to the scheme of work and teachers’ needs.
• Organised weekly one-to-one sessions and mock oral exams with A-levels and GCSE students.

Master'S Degree, Digital Media And Marketing, 1St Class Honours

• Project management • SEO and marketing • UX and website ergonomics • Social Listening (Talkwalker) • Design Thinking • Digital media.

Master'S Degree, French Literature, 2:1

Bachelor'S Degree, Teaching French As A Second Or Foreign Language, 1St Class Honours