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¤ Accompagnement des créateurs et repreneurs d'entreprises dans la mise en place de leur stratégie marketing et de communication. ¤ Formations sur les réseaux sociaux à l'attention des entrepreneurs.

ROLE PURPOSE : - Develop, implement and own the marketing plan that will support sell-in and subsequently drive sell through of the products over the lifecycle, maximising ROI and ensuring performance issues are addressed. - Use all forms of media and communication to manage the reputation of HTC.- Be the guardian of the brand, supporting performance in line with strategy and managing its performance and exposure to the customers.KEY RESPONSABILITIES : -… Show more ROLE PURPOSE : - Develop, implement and own the marketing plan that will support sell-in and subsequently drive sell through of the products over the lifecycle, maximising ROI and ensuring performance issues are addressed. - Use all forms of media and communication to manage the reputation of HTC.- Be the guardian of the brand, supporting performance in line with strategy and managing its performance and exposure to the customers.KEY RESPONSABILITIES : - Strategy, plan & execution • Support the development of a rolling 3-6 months Marketing Plan based upon market analysis, the Marketing Strategy and the Central Marketing Plan/Toolkit, filling any gaps with locally driven development. • Drive a coherent and balanced multi-channel approach and execution in order to realise business target objectives. - Campaign management • Development: Media planning, ATL localisation and global messaging alignment. Ensure that PR, social, digital, retail and sponsorship pillars will drive consistent brand and product messages across all consumer-facing touchpoints. • Implementation: Liaise with transcreation and media agencies to ensure the timely and flawless execution of in-market campaigns. Monitor the performance of ATL campaigns and help in the optimization process- PR, Sponsorship & Brand • Manage the PR activities in France, working closely with Central Marketing PR, ensuring alignment and consistency. • Lead HTC’s partnerships working with 3rd parties, agencies and partners. • Drive the delivery of the brand targets as measured by the brand KPIs such as brand awareness, brand preference, etc.- Digital • Responsible for building strategy, measuring, monitoring and reporting on all digital activities for France : CRM, Social Media, Website, SEM.. - Budget & Performance • Be responsible for the planning, optimization and administration of the marketing budget, driving efficiency and effectiveness every step of the way. Show less

• Channel Marketing Plan – Development of a rolling 3-6months marketing plan for thechannels directly linked to sales target.• Channel Account Management – Work closely with sales department to align sales andmarketing for each channel / Manage specific channel accounts / Daily basis management ofeach channel, work closely with customer.• Events – Launching events (around 1100 people) / Organization of afterworks to meetfacebook fans all around France (around 300… Show more • Channel Marketing Plan – Development of a rolling 3-6months marketing plan for thechannels directly linked to sales target.• Channel Account Management – Work closely with sales department to align sales andmarketing for each channel / Manage specific channel accounts / Daily basis management ofeach channel, work closely with customer.• Events – Launching events (around 1100 people) / Organization of afterworks to meetfacebook fans all around France (around 300 people in each city). Agency brief and follow-upof the whole project align with HTC brand guidelines / Hospitality program at French arena‘Bercy’ (HTC Branding of the place, follow up of clients venue, catering).• Trade Marketing – Realization and execution of trade marketing operations (agency brief,POS materials development, in-store execution).• Digital – In charge of French digital strategy in line with global EMEA strategy: SEM, websiteand social media platforms.• Ambassador program – Selection of French VIP panel, training, toolkit (POS materials,goodies), quarterly meeting to present new products. Show less

• Supervision des lancements des mobiles LG au niveau national : déploiement PLV, journées de démonstration et actions de promotions adaptées à chaque produit• Réalisation et exécution des opérations trade marketing• Analyse des résultats des opérations et veille concurrentielle• Définition et élaboration des outils de communication magasin adéquats• Gestion de la politique de merchandising sur l’ensemble des réseaux• Suivi et gestion des budgets marketing dédiés à la… Show more • Supervision des lancements des mobiles LG au niveau national : déploiement PLV, journées de démonstration et actions de promotions adaptées à chaque produit• Réalisation et exécution des opérations trade marketing• Analyse des résultats des opérations et veille concurrentielle• Définition et élaboration des outils de communication magasin adéquats• Gestion de la politique de merchandising sur l’ensemble des réseaux• Suivi et gestion des budgets marketing dédiés à la téléphonie mobile Show less

• Élaboration d’opérations trade marketing dédiés à chaque réseau de distribution• Opérations de stimulation et formation de la force de vente supplétive• Développement d’outils d’aide à la vente• Liens direct avec les opérateurs de téléphonie mobile, les réseaux de distribution, les agences de création et les imprimeurs• Développement des packagings, guide d’utilisation et fiches produits des téléphones LG

• Participation à la rédaction des argumentaires de ventes et fiches produits• Participation à la réalisation d’études concurrentielles et d’analyses marchés• Mise en place d’opérations « trade marketing »• Réalisation du catalogue Téléphonie Mobile 2008• Organisation du séminaire semestriel pour la force de vente