- Participate in strategic activities of the product line: Definition of new business models, customer segmentation, definition of Go-to-Market strategy, positioning of offers, research of new use cases- Responsible for the implementation of action plans to increase transactions and usage of eSIM management platforms.- Coordination of internal (training, demonstrations) and external communications (analyst briefings, press releases, blogs, social networks, webinars, sales support, etc.)- Setting up a market watch on eSIM solutions (launches, competition, use cases...) - Contribute to the competitive analysis for eSIM management platforms in collaboration with the Product Managers.- Contribution to the eSIM solutions strategy (positioning, segmentation, partnerships...)

- Contribute to the definition of the customer journey to identify the digital communication channels to mobilize for campaigns or customer engagement objectives- Implement the content of the plan in partnership with the Marketing & Communication teams concerned, in support of the campaigns and customer engagement objectives to help sell.- Participate in the design of integrated campaigns in line with business objectives and in partnership with Communication and Marketing (segmentation marketing, strategic account marketing and Product Line Marketing).- Assisting in the deployment of new methodologies and techniques (content creation and persona targeting, A/B testing, growth hacking...)- Implementing digital marketing techniques and approaches to guide and accelerate growth hacking in support of the development and success of new business models.

- Participation in strategic activities of the product line: Definition of new business models, customer segmentation, definition of Go-to-Market strategy, positioning of offerings, research of new use cases.- Planning and deployment of marketing and communication campaigns (press releases, blogs, social media, webinars, sales support, etc.)- Organization of workshops with innovation, R&D, technical, product owners, customer support and sales teams...

Created in 2008, the Junior Consulting of IAE Aix-Marseille, which became Propulse in 2019, is an association operating on the model of a consulting agency, managed by volunteer Master students.- Defining, monitoring and steering the global strategy of Propulse and the objectives of the mandate- Supervising a team of 23 members- Monitoring the progress of our projects in the different teams (business team, communication, event, treasury, quality & HR)- Coordinating and collaborating with the various teams to implement the strategy- Management of the Recruitment and Training of new recruits process- Management relationships with Propulse alumni, administrative/educational staff, students of the IAE Aix-Marseille Graduate School of Management & other junior groups.- Leading Propulse's boards meetings

- Support in product development process (development of GMS 120 & D-tect 120 and market launch preparation of D-tect 200 C)- Conduct competitor analyses and detailed evaluations of user reviews (development of excel tool used as Best Practice document)- Contact with end users during test/surveys/user visits- Work in Purpose Team on various subjects: Human Machine Interface, communication, website strategy definition (marketing), packaging development, product pricing

- Organised User Acceptance Tests in the frame of a new programme tool development: drafted training documentation, analyzed test results, followed-up action plan- Communicated on the standardized processes/methods/tools to the concerned users and helped support them in the implementation- Proposed improvement and drafted/formalized/deployed the updated process / method and associated documents