Mathilde Geolier Email & Phone Number

Paris, Île-De-France, France

• Responsible for impactful associative partnerships (the Sea Cleaners, Sato program with Unicef) & instore/outdoor communication development• Member of GROHE BLUE team --> REDUCE PLASTIC POLLUTION with GROHE BLUE range innovation development : Management of media (TV, radio) to ensure product awareness, social networks (contests), events (national roadshow), promotional activities • Management of DIY (Do-It-Yourself) & Showroom networks strategy: recommendation & construction of promotional & merchandising plans, management of launches at our distributors & in-store events • Supporting partners strategy : management of brand calendar, management of specific operations and new visibility through innovative merchandising concepts• Assistant management

Paris Area, France

Our mission is to transition the world's billion adult smokers away from combustible cigarettes :• Creation of the department (French market launched in December 2018)• Development of the overall trade and channel marketing strategy• Creation of innovative new tactics for retail partners including promotions, trade/ retailer engagement programmes and other incentive to drive retailer share of mind and voice• Field marketing process and plans development including management of third party field marketing/ support agencies• New partnership launch to develop a stores network: POS location, design development, agencies management, process implementation• Plans execution for engagement with the trade press• Delivery of regular reporting of results against metrics, with proposals for improvements• Management of 1 FTE

Région De Paris, France

• Launch of a new "Vertuo" machine system: events and traffic creation operations • Management of national operations and development of instore advertising, merchandising and digital for prospects• Deployment of the communication plan with resellers and management of the dedicated website • Sales support tools and arguments development • Demonstration agencies management• Network animation (events, exhibitions ...) • Management and monitoring of outgoing call campaigns with the customer relations center • Continuous improvement of resellers performance• Intern and assistant management

Région De Paris, France

Creation and follow up of projects (Coffee Campaign launch, Summer and end-of-year campaigns) : • Strategy and definition of business and targeting objectives• Development of activation offers & communication supports• Operational management in coordination with internal and external actors (Digital, CRM, Logistics departments)• Sales analysis• Budget and planning management

Greater New York City Area

• Setting up of a wine degustation initiation• Market study • Management of the website & in charge of sales folders• New suppliers canvassing• Increase of clients portfolio

Greater New York City Area

• Organization of Taste of France 2013 (the world's largest event dedicated to France)• Social media and event promotion with Havas PR, content and codes creation for the website• Recruitment and management of a 300 volunteers team• Contests organization• New Year’s Eve organization at Novotel Times Square

Région De Marseille, France

Fashion and luxury association :• Intern and extern events organization (fashion shows) • 35 people team management• Fashion actors of the region coordination

Région De Lyon, France

Organic cosmetics company (brands : BcomBIO, Placentor Vegetal...) International clients administration :• Orders and certifications preparation• Negotiation with intermediaries (transporters) • Claims and dispute cases handlingNew markets canvassing : • Market studies• First contact

Manila, Philippines

• Database management : Market studies, new clients canvassing (IBM, Accenture, ADB...) • Sport events organization for companies (corporate building) and individuals : Information, meetings, negotiation, organization of the event

Master'S Degree, Business/Commerce, General

Activities and Societies: Med in Mode Main courses : Project management, negociation, innovation, lobbying and communication, tribal.

Master'S Degree, Chinese Business

Main courses : Marketing & communication in China, Chinese economy, chinese commercial law, corporate management

International Business

Main courses : Marketing, logistics, law, intercultural management