Mathilde Geolier Email & Phone Number

Paris, Île-de-France, France

• Responsible for impactful associative partnerships (the Sea Cleaners, Sato program with Unicef) & instore/outdoor communication development
• Member of GROHE BLUE team --> REDUCE PLASTIC POLLUTION with GROHE BLUE range innovation development: Management of media (TV, radio) to ensure product awareness, social networks (contests), events (national roadshow).
• Management of DIY (Do-It-Yourself) & Showroom networks strategy: recommendation & construction of promotional & merchandising plans, management of launches at our distributors & in-store events
• Supporting partners strategy: management of brand calendar, management of specific operations and new visibility through innovative merchandising concepts
• Assistant management

Paris Area, France

• Our mission is to transition the world's billion adult smokers away from combustible cigarettes:
• Creation of the department (French market launched in December 2018)
• Development of the overall trade and channel marketing strategy
• Creation of innovative new tactics for retail partners including promotions, trade/ retailer engagement programmes and other incentive to drive retailer share of mind and voice
• Field marketing process and plans development including management of third party field marketing/ support agencies
• New partnership launch to develop a stores network: POS location, design development, agencies management, process implementation

Région De Paris, France

• Launch of a new "Vertuo" machine system: events and traffic creation operations
• Management of national operations and development of instore advertising, merchandising and digital for prospects
• Deployment of the communication plan with resellers and management of the dedicated website
• Sales support tools and arguments development
• Demonstration agencies management
• Network animation (events, exhibitions...)

Région De Paris, France

• Creation and follow up of projects (Coffee Campaign launch, Summer and end-of-year campaigns):
• Strategy and definition of business and targeting objectives
• Development of activation offers & communication supports
• Operational management in coordination with internal and external actors (Digital, CRM, Logistics departments)
• Sales analysis
• Budget and planning management

Greater New York City Area

• Setting up of a wine degustation initiation
• Market study
• Management of the website & in charge of sales folders
• New suppliers canvassing
• Increase of clients portfolio

Greater New York City Area

• Organization of Taste of France 2013 (the world's largest event dedicated to France)
• Social media and event promotion with Havas PR, content and codes creation for the website
• Recruitment and management of a 300 volunteers team
• Contests organization
• New Year’s Eve organization at Novotel Times Square

Région De Marseille, France

• Fashion and luxury association:
• Intern and extern events organization (fashion shows)
• 35 people team management
• Fashion actors of the region coordination

Région De Lyon, France

• Organic cosmetics company (brands: BcomBIO, Placentor Vegetal...) International clients administration:
• Orders and certifications preparation
• Negotiation with intermediaries (transporters)
• Claims and dispute cases handlingNew markets canvassing:
• Market studies
• First contact

Manila, Philippines

• Database management: Market studies, new clients canvassing (IBM, Accenture, ADB...)
• Sport events organization for companies (corporate building) and individuals: Information, meetings, negotiation, organization of the event

Master'S Degree, Business/Commerce, General

Activities and Societies: Med in Mode Main courses : Project management, negociation, innovation, lobbying and communication, tribal.

Master'S Degree, Chinese Business

Main courses : Marketing & communication in China, Chinese economy, chinese commercial law, corporate management

International Business

Main courses : Marketing, logistics, law, intercultural management