Mathilde H. Email & Phone Number

Paris, FR

Lisbonne, Portugal

Ville De Paris, Île-de-France, France

• PO lead of the targeting squad
• Helped in defining the product vision
• Defined the product roadmap: using the product backlog and the market analysis
• Coordinated features development with UX designer, software developer and data engineer teams
• Planned the feature releases and trained the users
• Animated sprints

Ville De Paris, Île-de-France, France

• Coordinated teams (data BI, marketing, dev teams,...) to conduct new projets for several clients from strategy to activation: CRM automation tools, analytical dashboards, loyalty programs,...
• Guaranteed consistency and quality of projects, wrote technical specifications
• Monitored databases and eCRM tools performance
• Set up data flows and APIs
• Helped in developing new internal applications or innovative products
• Implementation and optimization of internal processes and operations

Ville De Paris, Île-de-France, France

• Coordinated teams for the conception of omnichannel data CRM programs
• Elaborated emailing and SMS campaigns and drove data acquisition campaigns
• Guaranteed consistency and quality of projects, wrote technical specifications
• Monitored databases and eCRM tools performance
• Set up dataflows and APIs
• Managed a team of 2 people

Bangkok Metropolitan Area, Thailand

• Managed a blogger outreach program in hand with the PR department
• Created and sent Email Direct Marketing
• Improved the user experience and design on the brand website
• Created whole websites for food & beverage outlet
• Contributed in increasing traffic to brand website and direct bookings

Issy-les-Moulineaux

• In charge of product development projects for Mercure brand:
• Wrote marketing briefs
• Coordinated projects with different stakeholders internally (purchasing department, design, operations, country marketing relays) and externally (partners, design agencies, communication agencies…)
• Communicated with country marketing relays and animated the network to deploy product and service innovations
• Wrote guidelines and defining product and service offers

Région De Boulogne-Billancourt, France

• Elaborated commercial offers and partnerships in collaboration with the commercial teams
• Created pitches and presentations for advertisers
• Analyzed audience indicators
• Competitive intelligence: analyzed advertising investments in the marketTools: Kantar, MMW, Medialand Pige, PopcornTV, TGI

Région De Lille, France

• Le Chti is a student organization that creates and delivers 275,000 Lille Metropolis’ city guide books each year, since 1973. Ranked 2nd best French student organization in 2013 by Le Point-ANEO. Revenue: €600,000..
• Organised 7 events up to 700 participants (for one) by myself
• Managed the planning of the artists during the launching weekend of the 200 000 – copies guide (2nd most important event of the city)
• Canvassed establishment: personal turnover of 40 000€ in 2 years
• Developed negociation skills (advertising sales) and acquired rigor
• Wrote establishment critiques

Orléans, France

• Managed the whole shop: turnover of 60 000€
• Developed relationship, accounting and inventory management skills
• Learned advising customers