PO lead of the targeting squad• Helped in defining the product vision• Defined the product roadmap : using the product backlog and the market analysis• Coordinated features development with UX designer, software developer and data engineer teams• Planned the feature releases and trained the users• Animated sprints • Analyzed performance and applied continuous improvement• Ensured compliance, identified and mitigated risks• Managed up to 3 people

• Coordinated teams (data BI, marketing, dev teams,...) to conduct new projets for several clients from strategy to activation : CRM automation tools, analytical dashboards, loyalty programs, ...• Guaranteed consistency and quality of projects, wrote technical specifications• Monitored databases and eCRM tools performance• Set up data flows and APIs• Helped in developing new internal applications or innovative products • Implementation and optimization of internal processes and operations • Managed up to 4 people

• Coordinated teams for the conception of omnichannel data CRM programs• Elaborated emailing and SMS campaigns and drove data acquisition campaigns• Guaranteed consistency and quality of projects, wrote technical specifications• Monitored databases and eCRM tools performance• Set up dataflows and APIs• Managed a team of 2 people

• Managed a blogger outreach program in hand with the PR department • Created and sent Email Direct Marketing • Improved the user experience and design on the brand website• Created whole websites for food & beverage outlet• Contributed in increasing traffic to brand website and direct bookings

In charge of product development projects for Mercure brand:• Wrote marketing briefs• Coordinated projects with different stakeholders internally (purchasing department, design, operations, country marketing relays) and externally (partners, design agencies, communication agencies…)• Communicated with country marketing relays and animated the network to deploy product and service innovations• Wrote guidelines and defining product and service offers

• Elaborated commercial offers and partnerships in collaboration with the commercial teams• Created pitches and presentations for advertisers• Analyzed audience indicators• Competitive intelligence: analyzed advertising investments in the marketTools : Kantar, MMW, Medialand Pige, PopcornTV , TGI

Le Chti is a student organization that creates and delivers 275,000 Lille Metropolis’ city guide books each year, since 1973. Ranked 2nd best French student organization in 2013 by Le Point-ANEO. Revenue: €600,000. Members: 60.• Organised 7 events up to 700 participants (for one) by myself • Managed the planning of the artists during the launching weekend of the 200 000 – copies guide (2nd most important event of the city)• Canvassed establishment: personal turnover of 40 000€ in 2 years• Developed negociation skills (advertising sales) and acquired rigor• Wrote establishment critiques• Trained my successor during one year

• Managed the whole shop: turnover of 60 000€• Developed relationship, accounting and inventory management skills• Learned advising customers