Executive master in Digital Transformation - training on “How to evaluate and optimize communication actions?”

Classes "Merchandising et amélioration du parcours clients" and "Distribution BtoB"

Member of the Board of directors - Mission of Digital transformation & strategic marketing plan for 4 brands in direct sales.- Coordinating marketing-mix actions to achieve business objectives and to bring leads to the salesforce of 1.200 dealers.- Supporting sales team by developing new offers, sales materials and digital tools- Developing digital channels : website, newsletter, inbound marketing, content marketing, social media, influencers,…

Member of the Board of Directors - Team marketing leader in charge of 15 people working for digital communication, branding, content and touristic offers :- Creating digital campaigns (website, newsletter, social media & inbound marketing) and funnel of conversion with experiential content marketing to make people visitors of Wallonia.- Animating communities of Belgian and foreign visitors and partners to make them ambassadors of tourism in Wallonia- Activating destination brand “Wallonia” and creating branding campaigns to enhance our reputation- Structuring touristic affinity offers and developing supports (brochures, leaflets and maps) to increase traffic to touristic partners - Analyzing touristic market studies, trends and benchmarking to develop 360° marketing campaigns focused on affinity targets (culture, nature, leisure activities, gastronomy, theme park, etc.)- Reorganizing, leading and coaching the marketing team to encourage them to become efficient, engaged, open-minded and responsible Budget : ~ €1.000.000 / Website visitors per month : up to 350.000 / ~ 300.000 fans/followers

Member of the Board of Directors - Team marketing leader in charge of 10 people working for 360° marketing plans : event organization, product launch, advertising campaign, internal communication, sales support, distribution channels, partnership, media planning, marketing intelligence, innovation, emarketing and social media focused on readers/visitors/consumers and on business partners and clients.- Reorganizing and leading the marketing team to encourage them to become efficient, engaged, open-minded and responsible - Activating brands and products (free press, magazines, websites and mobile apps) to increase our revenue and sales, and to enhance our reputation according to the budget- Supporting sales people with the help of 360° marketing campaigns, sales materials and tools - Creating digital versions (website & mobile app) and new products using insights from market studies and benchmarkingFinancial impact : ~1.000.000€ / Targetted customer participation to special event : ~50.000 people

In charge of the marcom strategies for Groupe Vlan’s mediabrands : Vlan (local media of retailers), 7Dimanche (Sunday free press), Le Sillon Belge/Landbouwleven (agricultural press), JobsRégions (local job finder), Immovlan.be, Autovlan.be/Gocar.be and Activeo.be.- Implementing and leading marketing team to encourage them to become efficient, engaged, open-minded and responsible - Developing products, sales bids and supporting sales people: sales pitches, digital and marketing tools,- Managing the change of brand’s identity to improve brand’s awareness and corporate identity : new logo Vlan, advertising campaigns and marketing 360° actions.- Implementing marketing strategy and coordinating marketing-mix action plans to achieve business objectives- Managing and coordinating the launch of new print and digital products (content, layout and marketing) Financial market : ~600.000€ / Targetted costumer special event : ~20.000 people

Responsible of development and management of classified ads website : market analysis, benchmarking, front-end & back-end web development (SEO & self-CMS), positioning & launch of website, online (SEA) and offline campaigns, community management (newsletter, emailing, competition, social media…), marketing strategy (actions of acquisition, loyalty and conversion) and sales policy (bannering, upselling & e-commerce).

IP Radio (Bel RTL, Radio Contact, Nostalgie, Fun Radio & TopRadio)- Research and development : market studies, benchmarking, ratecard, media planning, audience and consumers analysis - Sales support : sales pitches, prospecting materials, sales booklet, sales tools and training programmes.

IP MarketingAnalyzing and development of the sales house (all media included: TV, radio, press, web and out-of-door) : market study, competitive intelligence, benchmarking, partner request analysis and digital innovation.