Mathilde Larue Email & Phone Number

France

Ville De Paris, Île-De-France, France

Paris

Coordination of the 4 travel retail regions (APAC, Europe, MEA, Americas) and implementation of the 3-axis marketing strategy (skincare, make-up, fragrances)➢ Communication of HQ guidelines to TR regions and support for distribution strategy implementation➢ Organization of the travel retail flagship event: the TFWA World Exhibition & Conference in Cannes (development of the 360, invitations, artists management, supplier briefs, product ordering, etc.)➢ Recommendation, follow-up, and challenge of forecasts align with the brand's global strategy and specific distribution requirements - with a focus on make-up.➢ Development and adaptation of marketing tools: TR sets studies, budget guidelines, newsletters, CSR document...

Monitoring the development of collections simultaneously and over different timeframes: design, industrialization, launch, and performance➢ 360° thinking and collaboration with all departments (Design, Packaging, Communication, Learning, Digital, Photo Studio, Supply Chain, Legal), industrials and markets (EMEA, US, and Asia)➢ Elaboration of sales support documents and creation of briefs➢ Assistance in determining sales quantities and merchandising offer➢ Active participation and assistance in the smooth running of showrooms➢ Competitive intelligence: benchmarks and market needs➢ Management of product flows (press, shooting, dispatch to zones)

Paris, France

Multi-faceted internship as the CEO's right-hand assistant in a start-up company➢ Marketing development & strategy: product and service development, competitive research and pricing, sourcing, statistical analysis➢ Digital marketing & e-commerce: monitoring the e-shop, uploading articles online and improving their visibility, newsletters and product information sheets editing➢ B2B & B2C follow-up: in charge of customer service, management of e-commerce shipments and made-to-measure products, customer loyalty, after-sales service

Grenoble, France

The organization responsible for the entire set-up of Grenoble Ecole de Management graduation day (ceremonies, cocktails, meal, party...)Transformation of the event into a television show in the face of the constraints of Covid-19 (a 5h30 live and 5000 spectators)My Team was in charge of the entire ceremony proceedings for international programs: contributors, speeches, music, lights, staging, animations, etc.Required skills: Project and team management, teamwork, international relations

Monaco, Monaco

Provide assistance to sales advisors and participate in the development of store sales➢ Help build customer loyalty (welcome, advice, customer relations)➢ Manage all aspects of store operations: visual merchandising, inventory management, after-sales service, clienteling➢ Ambassador of the Maison and its values

Programme Grandes Ecoles

3RD YEAR - Mec Fashion, Design & Luxury 2ND YEAR - Associative Track to be more available for the duties of my Student Organization.

Preparatory Class For Business Schools

Specialized In Sciences, Graduated With Highest Honors