Mathilde Lazaro Email & Phone Number

Doubaï, Émirats Arabes Unis

Dubaï, Émirats Arabes Unis

Developing Givenchy and Kenzo in the Middle East.- Orchestrate the opening of the first Givenchy direct-to-retail boutiques in the region (x5)- Accelerate Givenchy & Kenzo in TR: 1st PR event, 1st trade collaboration with W&S LVMH house awarded as best TR collaboration of the year by Frontier, launch of new Kenzo lines- Develop Kenzo in LM: negotiate with.

PADI Divemaster trainingTraveling (UAE, Sri Lanka, Greece and Mexico)

Hong Kong

Giorgio Armani, Atelier Cologne, Maison Margiela, Ralph Lauren, Viktor & Rolf.Creation of the trade marketing pole & team.- 200+ animations per year, 20 pop ups, KOL & press events- Launch of Maison Margiela in TR APAC- Trade strategy: animation & retail plan (exclusives, pre-launch, GWP) - Budget & ROI management- Negotiation with clients & airport.

Hong Kong

Giorgio Armani, Ralph Lauren, Diesel & Viktor & Rolf.- Development of the fragrance business in Asia (double digit growth) & launch of Sì Passione as new icon- Optimization of the business by category: SISO analysis, forecasts, launch orchestration, catalog management, planograms, merchandising, pricing, TREX- Management of a portfolio of 4 brands.

Hong Kong

Giorgio Armani, Ralph Lauren, Diesel & Viktor & Rolf.

Hong Kong

Singapour

- Management of the opening of the 1st Dior boutique in TR: organization of the opening event, creation of the press file, follow-up of the media coverage, development of specific services, implementation of the CRM program & animation plan- Optimization of the business by category (focus on fragrances): analysis, recommendations of new product offers.

Paris

- Development of the novelties for Rouge Dior & Diorific products such as Rouge Dior Baume, Rouge Dior Brillant and Diorific Mat: redaction of concepts, development of formulas, shades & packaging, elaboration of the 360 (sell out, merchandising, CRM, digital…)- Animation and follow-up of the catalog products- Elaboration of the financial files for new.

Paris

- Participation in the creative development of 2 makeup collections (search for new thematics and iconography, shade name proposals) following the Dior House heritage & the cosmetics trends- Operational implementation of the new launches: redaction of the launch book including all project details for markets, develoment of the 360 (brochures, internet.

Région De Paris, France

- Participation in the development of the worldwide promotional & animation plan (for the 3 categories Makeup, Fragrance & Skincare)- Creative development of high-perceived value promotional gifts: CRM program, traffic stoppers, goodies & gifts with purchase- Development of the Travel Retail & the local market sets- Operational implementation of the.

Région De Paris, France

- Development of sales tools - Market monitoring: following and analysing the results, competition monitoring, store check- Organization of internal presentations, clients’ meetings and seminary- Implementation of the promotional strategy: development of packaging, merchandising.

Master Marketing, Filière Asie Management, Parcours English Track

Activities and Societies: Membre du Bureau Des Élèves (2011), Mission humanitaire au Pérou avec l'association Un Autre Monde (2011)

Semestre D'Étude À L'Étranger En Marketing

Classe Préparatoire Ecs