Mathilde Lazaro Email & Phone Number

Doubaï, Émirats Arabes Unis

Dubaï, Émirats Arabes Unis

Developing Givenchy and Kenzo in the Middle East.- Orchestrate the opening of the first Givenchy direct-to-retail boutiques in the region (x5)- Accelerate Givenchy & Kenzo in TR : 1st PR event, 1st trade collaboration with W&S LVMH house awarded as best TR collaboration of the year by Frontier, launch of new Kenzo lines- Develop Kenzo in LM : negotiate with retailers to extend the distribution, boost awareness

PADI Divemaster trainingTraveling (UAE, Sri Lanka, Greece and Mexico)

Hong Kong

Giorgio Armani, Atelier Cologne, Maison Margiela, Ralph Lauren, Viktor & Rolf.Creation of the trade marketing pole & team.- 200+ animations per year, 20 pop ups, KOL & press events- Launch of Maison Margiela in TR APAC- Trade strategy : animation & retail plan (exclusives, pre-launch, GWP) - Budget & ROI management- Negotiation with clients & airport authorities- Elevate client experience and services both offline & online (retailtainment, BA education…)-… Show more Giorgio Armani, Atelier Cologne, Maison Margiela, Ralph Lauren, Viktor & Rolf.Creation of the trade marketing pole & team.- 200+ animations per year, 20 pop ups, KOL & press events- Launch of Maison Margiela in TR APAC- Trade strategy : animation & retail plan (exclusives, pre-launch, GWP) - Budget & ROI management- Negotiation with clients & airport authorities- Elevate client experience and services both offline & online (retailtainment, BA education…)- Team management Show less

Hong Kong

Giorgio Armani, Ralph Lauren, Diesel & Viktor & Rolf.- Development of the fragrance business in Asia (double digit growth) & launch of Sì Passione as new icon- Optimization of the business by category : SISO analysis, forecasts, launch orchestration, catalog management, planograms, merchandising, pricing, TREX- Management of a portfolio of 4 brands- Implementation of the trade strategy for fragrances (1st fragrance pop up in TR APAC, 100+ HPPs)- Team management

Hong Kong

Giorgio Armani, Ralph Lauren, Diesel & Viktor & Rolf.

Hong Kong

Singapour

- Management of the opening of the 1st Dior boutique in TR : organization of the opening event, creation of the press file, follow-up of the media coverage, development of specific services, implementation of the CRM program & animation plan- Optimization of the business by category (focus on fragrances): analysis, recommendations of new product offers, planograms & merchandising, rationalization of assortments, tools development (BC tools, consumer brochures, blotters...)- Preparation… Show more - Management of the opening of the 1st Dior boutique in TR : organization of the opening event, creation of the press file, follow-up of the media coverage, development of specific services, implementation of the CRM program & animation plan- Optimization of the business by category (focus on fragrances): analysis, recommendations of new product offers, planograms & merchandising, rationalization of assortments, tools development (BC tools, consumer brochures, blotters...)- Preparation of the launch packages of the new initiatives : strategy, selection of merchandising elements & trade tools, exchange with markets, forecast, & launch maximization- E-commerce : new website openings & renovations of existing websites --------------------------------------------------------------------------------------------------------------------------------- Gestion du projet de la 1ere boutique Dior en TR : organisation de l’ouverture, création du dossier de presse, suivi média, développement de services spécifiques, mise en place du programme CRM et du plan d’animation- Optimisation du business par catégorie (focus sur l'axe parfum): analyses, recommandation de nouvelles offres produit, réalisation des plannogrammes & rationalisation des assortiments, développement d’éditions (brochures & BC tools)- Préparation des launch packages des nouvelles initiatives : sélection de l’assortiment et des trade tools, forecast, échanges avec les marchés, maximisation du lancement- Gestion des sites e-commerce : lancement de nouveaux sites, améliorations et mises à jour des sites actuels Show less

Paris

- Development of the novelties for Rouge Dior & Diorific products such as Rouge Dior Baume, Rouge Dior Brillant and Diorific Mat : redaction of concepts, development of formulas, shades & packaging, elaboration of the 360 (sell out, merchandising, CRM, digital…)- Animation and follow-up of the catalog products- Elaboration of the financial files for new launches : analysis of the potential of the launch and cost of the project in order to obtain the best profitability- Follow-up of… Show more - Development of the novelties for Rouge Dior & Diorific products such as Rouge Dior Baume, Rouge Dior Brillant and Diorific Mat : redaction of concepts, development of formulas, shades & packaging, elaboration of the 360 (sell out, merchandising, CRM, digital…)- Animation and follow-up of the catalog products- Elaboration of the financial files for new launches : analysis of the potential of the launch and cost of the project in order to obtain the best profitability- Follow-up of the sell-in and sell-out results- Recruitment and management of two interns --------------------------------------------------------------------------------------------------------------------------------- Développement des nouveautés sur les franchises Rouge Dior et Diorific, notamment sur les lancements de Rouge Dior Baume et Rouge Dior Brillant : rédaction et présentation de concepts innovants, développement des formules et des teintes, du packaging, élaboration des 360- Animation et maintien de plusieurs gammes de produits- Mise au point de dossiers financiers : analyse du potentiel et des coûts d'un projet afin d'obtenir une rentabilité optimale- Suivi des performances Sell In et Sell Out - Recrutement et management de stagiaires Show less

Paris

- Participation in the creative development of 2 makeup collections (search for new thematics and iconography, shade name proposals) following the Dior House heritage & the cosmetics trends- Operational implementation of the new launches : redaction of the launch book including all project details for markets, develoment of the 360 (brochures, internet, CRM...)- Organization of meetings & shootings - Implementation of sell out & qualitative… Show more - Participation in the creative development of 2 makeup collections (search for new thematics and iconography, shade name proposals) following the Dior House heritage & the cosmetics trends- Operational implementation of the new launches : redaction of the launch book including all project details for markets, develoment of the 360 (brochures, internet, CRM...)- Organization of meetings & shootings - Implementation of sell out & qualitative reports--------------------------------------------------------------------------------------------------------------------------------- Participation créative au développement des looks (recherches de thématiques, recherches iconographiques, proposition de noms de teintes ...) en s'inspirant du patrimoine de la Maison Dior et des tendances Mode & Cosmétique.- Aide à la mise en place opérationnelle des lancements des looks * Rédaction du Launch Book destiné aux filiales, afin de présenter le projet dans sa globalité (contexte concurrentiel, inspiration patrimoniale/ Couture, concepts et caractéristiques techniques des produits, PLV) * Interface avec les marchés : data updates, gestion des besoins anticipés en maquetteset formules, communication quotidienne * Aide au développement du Launch Package (ensemble des supports de lancement) en collaboration avec le Chef de projet et les services supports (brief et suivi du développement des éditions, CRM, internet ...)- Soutien du chef de projet dans les tâches quotidiennes liées au développement produitet dans la préparation des réunions hebdomadaires/ mensuelles/ trimestrielles ainsi quedes shootings - Réalisation de veille concurrentielle proactive - Préparation des outils d'évaluation de la performance des Looks déjà lancés : consolidation et analyse hebdomadaire de données quanti/quali des marchés Show less

Région De Paris, France

- Participation in the development of the worldwide promotional & animation plan (for the 3 categories Makeup, Fragrance & Skincare)- Creative development of high-perceived value promotional gifts : CRM program, traffic stoppers, goodies & gifts with purchase- Development of the Travel Retail & the local market sets- Operational implementation of the animations : merchandising, tools, gift… Show more - Participation in the development of the worldwide promotional & animation plan (for the 3 categories Makeup, Fragrance & Skincare)- Creative development of high-perceived value promotional gifts : CRM program, traffic stoppers, goodies & gifts with purchase- Development of the Travel Retail & the local market sets- Operational implementation of the animations : merchandising, tools, gift strategy--------------------------------------------------------------------------------------------------------------------------------- Participation à l’élaboration du plan promotionnel international et multi-axes (parfum-maquillage-soin)- Développement créatif des cadeaux (programme de fidélisation CRM, cadeaux trafic et contre achat) - Développement des coffrets Travel Retail et Marchés Locaux- Mise en place opérationnelle des animations (merchandising, outil d’aide à la vente, cadeaux...) Show less

Région De Paris, France

- Development of sales tools - Market monitoring : following and analysing the results, competition monitoring, store check- Organization of internal presentations, clients’ meetings and seminary- Implementation of the promotional strategy: development of packaging, merchandising, gifts--------------------------------------------------------------------------------------------------------------------------------- Développement d’outils d’aide à la… Show more - Development of sales tools - Market monitoring : following and analysing the results, competition monitoring, store check- Organization of internal presentations, clients’ meetings and seminary- Implementation of the promotional strategy: development of packaging, merchandising, gifts--------------------------------------------------------------------------------------------------------------------------------- Développement d’outils d’aide à la vente- Monitoring marché : suivi et analyse des tableaux de bord, veille concurrentielle, store check- Organisation de présentations internes, rendez-vous clients et séminaire - Mise en place opérationnelle de la stratégie promotionnelle : développement de packaging, primes, PLV Show less

Master Marketing, Filière Asie Management, Parcours English Track

Activities and Societies: Membre du Bureau Des Élèves (2011), Mission humanitaire au Pérou avec l'association Un Autre Monde (2011)

Semestre D'Étude À L'Étranger En Marketing

Classe Préparatoire Ecs