Mathilde Le Roux Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

- Participating in briefing the international media agency on Chloé's goals and challenges, developing plurimedia guidelines, and overseeing the implementation and execution of international and HQ media campaigns- Coordinating 6 local teams and collaborating with coop partners on media activations- Engaging with key media partners to explore new & innovative strategic opportunities- Managing digital post-production follow-up and media asset deliveries- Creating and maintaining a comprehensive media calendar to ensure timely executionof all media activities, in collaboration with the Image team- Ensuring compliance with Richemont and company policies- Handling billing follow-up

Paris, Île-De-France, France

INTERNATIONAL MEDIA:Media plans: Participating in the elaboration of the offline/online media plans of 7 markets and co-op partners, controlling the locations and managing the delivery schedule of advertising elementsCompetitive intelligence: Monitoring offline/online media activations and spendings of competitors in every marketPost-buy: Analysing the performances of the campaigns provided by agenciesSOCIAL MEDIA:Social calendar: Participating in the coordination of organic and paid social campaigns for HQ (Instagram, Facebook, LinkedIn, TikTok) and local platforms (Line, WeChat, RED, Douyin, Weibo, Kakao)Weekly report: Leading the monitoring and analysis of organic social media performances across all platforms, providing it to Top ManagementCompetitive intelligence: Preparing competitor benchmarks for key periods of the year through listening platformsPhoto shooting: Assisting the Image team and the creative agency in the content creation during photo shootings

Meyrin, Geneva, Switzerland

INTERNATIONAL MEDIA:Media: Supporting global media strategy and campaigns (OOH, print, display, paid social media, WeChat), and providing guidelines and reporting to 9 local teamsSearch: Managing search campaigns and setting up Google Responsive Search Ads with Mediacom agencyMeta (FB/IG): Leading retargeting campaigns through reporting and ongoing improvements of DPA/DABA campaignsLinkedIn: Providing campaign's recommendations, implementation, reportingBRAND COMMUNICATION:Product launches: Leading the creation of communication assets for the Blacklight collection launch (press releases, asset packs, website content, digital newsletters) and assisting with other product launches along the yearSeasonal activation: Preparing the digital assets to support markets in their local activation (Christmas, Chinese New Year...)Competitive intelligence: Providing recommendations to improve communication strategies

Grenoble Area, France

GEM ONU is the geopolitics student association of Grenoble Ecole de Management. My missions:• External communication: Promoted the projects and events organized by the association as well as those in which the association participates (Hult Prize, Festival de Géopolitique, NMUN, LiMUN...) through social media and prints.• UN participant: Participated in the UN student simulation of Madrid in Spain (COMPIMUN), as the representative of the Republic of Iraq within the UN Women Commitee.

• CRM: Analysing customer data to optimize marketing campaigns targeting• Social Media: Assisting with the social media strategy & content creation• Customer Service: Via e-mails, calls, social media platforms

Paris 03, Île-De-France, France

• Social Media: Assisting the Communication Manager with the social mediastrategy, managing the editorial calendar and coordinating content creation• Communication tools: in charge of the press releases and newsletters copywritting, assisting with the global brand story telling and key messages• Customer Service: Via e-mails, social media platforms and marketplaces

Master Programme Grande École, English Track

Bachelor In International Business, English Track

Activities and Societies: Grenoble École de Management is a triple-accredited French business school with a unique focus on the Management.

Business

The objective is to acquire knowledge and a solid methodology to get ready in 2 years for the entrance examination of the Business Schools.