Mathilde Le Calvé Email & Phone Number

Paris, Île-De-France, France

Paris

Paris Area, France

Paris

Defining and developing brand strategy programs and implementing VME AnimationCorporate Communication for designated VIZ Media Europe (VME) series across Europe, Middle East and Africa.

Paris Area, France

• Plan and lead successful product launches for Famosa Corporate Brands (Pinypon, Nenuco, Nancy and Feber)• Coordinate and manage cross-functional teams (including advertsinf-g & public relations, design, and engineering stakeholders) to deliver world-class product marketing communications• Regularly partner, present and report to studio leadership and stakeholders on marketing strategies, plans, and findings.• Responsible for the product go-to-market plans for each product, outlining key KPIs, and integrated marketing plan for managing live services games.• Responsible for product branding, positioning, and overall marketing strategies, working with the functional teams in publishing – creative services, strategic channel marketing, and sales.• For each brand, work with the studio game teams and develops strategic plan around user engagement and acquisition, and helps execute against the plan and tactics.• Product marketing budget management and P&L tracking.• Plan and execute ongoing marketing activities behind new content updates, sales promotions, and consumer promotions. Collaborative responsibility with product manager.

St Albans, United Kingdom

Implement and manage the brand strategies for Lee Stafford and Disney Champion for Lee Stafford and Disney Haircare and any other haircare / well being brandsRecommend and implement the Marketing Mix for Lee StaffordMaintain and develop the Lee Stafford brand communication mix–bibles, logo, packaging, PR, advertisingProduct sourcing: All haircare: Lee Stafford, and Disney (hair) plus new product for SensioSpaImplement and develop the haircare brand strategy: Lee StaffordTo create and maintain a strategic, strong and successful bottom-line focused haircare product range covering all haircare and beautyNPD – strategically looking for the right product – sending out brief to the far eastCreating partnerships with factories of excellence – via two-way communication of ideas: giving and takingTaking the product from concept to launch – first shipment for Lee Stafford, DisneyPresenting the sourced product offerings to Sales– Creating brand presentations for internal and external (Sales will then adopt for their customers)

London, United Kingdom

Working in the marketing department of the world leader supplier in colour for artists, crafters and children. Managing Global Mass Market brands for children education and cosmetic products, generating $30million in revenue.AREA OF EXPERTISE: Brand management, Category management, New product development, Strategic Marketing and Sales, Marketing long range plan, Brand guidelines, Project management, Cost control management

London, United Kingdom

Managed and implemented new product development, merchandising, retail and strategic product line planning.

London, United Kingdom

Elaborated and implemented marketing activities to ensure the profit growth and expansion of category products

Mba, Management International

Mba Degree, Management, Business And Management International

Master'S Degree, Marketing